3 Sales Managers In 3 Years. Whose Fault Is It?

Q. In the last three years we have hired and fired three sales managers. The last one lasted only 3 months. They all seem to have the right experience, skills and they interview well. Once on board though they either don’t seem to deliver the sales or don’t fit. Any suggestions on how to get it right on the next go around?

This is not always due to a bad hire. I find it is often due to poor alignment of the job expectations and communications with the new sales person. It might be different in your case, but clearly something is out of alignment for this to happen three times.

Start by making sure that the expectations for the sales manager are clear, measurable, time based and in writing.  I would recommend having these laid out in 3, 6 and 9 month intervals. This allows both you and the candidate to measure progress and adjust accordingly.

Secondly, I find that when a new hire is let go in such a short period of time communications is a big issue. A candidate should never be surprised when let go. There should be regular one-on-one meetings with their boss during the first 4 months. These should be at least monthly if all is going well and possibly weekly if things need to be recalibrated.  When these regular meetings don't happen, the candidate often believes everything is going great or my boss would have told me it wasn't. So instead of fixing the problem, it continues. Then the candidate is terminated and is justifiably confused, as they thought all was well.  These meetings are a critical component of the on-boarding process and often help save a good hire from turning into a bad hire.

Join the other 10,000 CEOs, key executives and HR professionals and download a FREE copy of our best-selling book, “You’re NOT The Person I Hired.”  Just CLICK HERE  and under the FREE Hiring Resources section you can download our free eBook.

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I welcome your thoughts and comments.

Brad Remillard


About the Author

Brad Remillard is a founding Partner of IMPACT Hiring Solutions, co-author of "You're NOT the Person I Hired", and "This is NOT the Position I Accepted". Brad is an award-winning international speaker, retained executive recruiter, and expert on hiring and retaining top talent, and executive job search.


  1. Loved the titles of your book. I’ve hired hundreds of registered rep’s over the last 20 years as well as sales managers. The last position I held fit “This is NOT the Position I Accepted” so well I left it to find the position I would jump out of bed to get to each day. That search is in progess. Perhaps we can work together to find it. My LinkedIn page is in the website window. I’m interested in sharing what I offer and what I’m looking for in a live conversation if you have interest. Best regards, Mike Kormos 714-222-8287

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