Category: Compelling Marketing Statments

Hiring Top Talent Requires a Process

We have discovered that in many companies the hiring process is random, unstructured, and often the people are not highly skilled at hiring. It is no wonder that for many companies hiring top talent is a challenge. Most companies typically have very sophisticated processes and procedures for just about every activity except hiring. This in [...]

Why Job Ads Attract The Bottom Third Of Candidates – Audio Recording

Traditional job advertising attracts the bottom third of the candidate pool by using traditional techniques of job advertising. Learn how to improve your job advertisements so that you can begin to attract top talent for every role in your organization. Discover the power of a Compelling Marketing Statement  to bring outstanding candidates to your doorstep [...]

You Gotta Have L.I.B. To Find Talent

If you want to attract top talent you have to understand what motivates top talent. There are three things that all top talent is looking for: Top talent always want to be learning. They thrive on expanding their knowledge. Growth is not just moving up in a company. Growth has to be personal. They have [...]

Selecting from the “Cream of the Crap”

Does this sound like your hiring process: A position opens up in your company and the scrambling to fill it ASAP begins. A job description is quickly written by the hiring manager, it gets approval, then HR takes the job description and reformats it into an ad. HR then posts the ad on the different [...]

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