Reducing Turnover Without An HR Department

Question:  We have a lot of turnover, what would you suggest to help reduce it? We don’t have an HR department.

In our experience, turnover generally starts with a bad hire. A bad hire often starts by not properly defining the job and limited sourcing techniques that don’t bring the best candidates to you. One or both of these can result in high turnover and correcting them can dramatically reduce turnover.

Changing the job description might help. Most job descriptions are not actual job descriptions. Most are simply a laundry list of a person’s skills, experiences, required behavioral traits, and a few words about the job’s routine duties and tasks. A real job description defines the results you expect this person to deliver in order to be a top performer. We call them Success Factors. In other words, what are the factors this person needs to deliver in order to be successful? They must be measurable and time based. It isn’t about their skills and experiences, it is about how they use their skills and experiences to achieve the results you want. Defining the results you expect is the first step.

Many company’s main strategy for sourcing candidates is posting ads on the job boards. The ad tends to be a long list of demands the company wants the candidate to possess. Advertising 101A tells us that advertising is about the person you want to engage. Advertising is not about you. Few job ads are about the candidate’s motivation. Why should they get excited about coming to work for you and your company? A list of the duties and tasks they are already doing isn’t all that inspiring. When you advertise, think about what will motivate a candidate enough to reply to your ad. What will get top talent so excited that they will put together a resume just to come to work for you? Start advertising with the candidate’s motivation in mind and your pool of candidates will expand.

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I welcome your thoughts and comments.

Brad Remillard

bradremillard

About the Author

Brad Remillard is a founding Partner of IMPACT Hiring Solutions, co-author of "You're NOT the Person I Hired", and "This is NOT the Position I Accepted". Brad is an award-winning international speaker, retained executive recruiter, and expert on hiring and retaining top talent, and executive job search.

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