Can Social Recruiting Help You Find Top Talent?

Social Recruiting – Everyone’s talking about it – no one’s doing it!

What is Social Recruiting?

Social Recruiting is using the various social networking sites, such as Twitter, Facebook, and LinkedIn to improve the flow of top talent for current and future positions. This post is an introduction to some of the benefits and tactics of using Social Recruiting to find candidates, such as sales professionals, create an employer brand, and present your company in a positive light to attract candidates who already have a good job. Leveraging Social Recruiting also allows you to engage with potential candidates for future roles by engaging, nurturing, sustaining, and communicating over a period of time to create a Just-in-Time recruiting pipeline.

In subsequent blogs posts, we’ll delve into each of the various services, tools, and techniques you can leverage to begin attracting top talent.

Social Recruiting Benefits

What are some of the benefits of using Social Recruiting to find and engage with top talent at every level in your organization?

• The activities do not have to be centralized in HR. All Hiring Managers and Executives can participate
• Inexpensive or FREE
• Easy to learn the proper techniques and tactics
• Simple to implement
• Low time investment
• Branding, PR, and marketing side benefits
• Creates a powerful recruiting message (also known as employer branding)
• Ability to engage with future high potential candidates

Sounds almost too good to be true. You’re probably wondering “what’s the catch”. It cannot be that simple.

The good news is that using Social Recruiting to find, engage, develop, nurture, sustain conversations with top talent at every level is truly that easy. Of course there is a small learning curve. Of course there is an initial investment to get everything set up properly. Of course it requires the involvement and participation of your hiring managers and executives.

Another huge benefit is that you can STOP paying expensive recruiting fees when you can do much of this work on your own.

Most of you know that I make my living primarily through executive search. This might sound like I’m cutting off my future incoming stream by recommending you start using Social Recruiting instead of recruiters. I’m going to suggest that most companies waste a lot of money on recruiters for positions they could have easily filled through Social Recruiting.

How Can You Get Started with Social Recruiting?

These techniques are so powerful that my partner, Brad Remillard and I will begin in August offering a series of webinars on using Social Recruiting. Our first one will be “How to use LinkedIn to Find Great Sales Professionals.” We’re excited about this webinar series and we’ll be structuring a series of tools (FREE of course) to use in establishing and building your Social Recruiting capability.

Here are some questions to consider as you start to look at implementing a Social Recruiting Strategy:

• What are some of the tactics and best practices available to you for Social Recruiting?
• Blogging – especially having employees share their successes and joy at working in your company
• Forums and Discussion Groups – featuring stories about the contributions your employees are making to your company
• LinkedIn – Strong Branding through a profile, audio, powerpoint, case studies, Q&A, active participation in groups
• Linked and Facebook – searching for potential employees
• Twitter – Job Postings
• Industry Sites/Trade Association Social Networking
• Are you leading your industry/business segment in using these tools?
• What steps have you taken so far in implementing a Social Recruiting Strategy?
• Do you have any good success stories to share with other Vistage Members?
• Are you wondering where and how to get started?
• What’s the one thing you need to know to get started on implementing a Social Recruiting Strategy?

Stay tuned as we tackle all the various best practices in implementing a Social Recruiting Strategy.

Barry

P.S. Hold the date for our upcoming Webinar on Using LinkedIn to Find Sales Professionals – August 26

graphic by Robert Scoble

You’re Running Out of Time to Upgrade Your Team

Have you taken action yet to identify which roles should be upgraded?

In April, I put up a blog posting titled “Hiring 101 – Use the Recession to Upgrade” suggesting that you should be using the Job Market Recession to upgrade a few selected roles in your organization. I provided a few ideas and recommended paths to begin this process.

Have you started yet?

Probably NOT!

Why? What’s holding you back?

I have yet to come across a management team that didn’t have at least one or two under-performers.

Raise your hand right now if you’ve got someone on your team that is not living up to your full expectations of performance.

Why have you not yet moved on trying to find their replacement?

I’ll restate in this blog posting the idea I put forth a few months back:

You’ve got a unique window of opportunity to acquire talent in this recession that you may never again in your lifetime be able to capture at an affordable level. Force yourself to rank the members of your team, and start down the path of upgrading your weakest members.

Here’s a few other articles you might be interested in on this subject of whether or not to upgrade your team:

Forbes Interview of Me on Using the Recession to Upgrade

Internet Radio Show Broadcast talking about Upgrading Your Team

Food for thought:

Do you have the role you are going to upgrade identified?

Do you have a plan in place of how you’ll find this new person?

What is your precise timeframe for letting the current person go and having the new person start?

What is your contingency plan if your first few sourcing ideas don’t surface the caliber of candidate you desire?

Have you made this a major priority – or are you just crossing your fingers hoping things get better?

What is the first action item you’re going to take right now to begin upgrading a role or two on your team?

Don’t be left behind!

Don’t be the one who has the worst team because you didn’t take action when you had the opportunity.

Your window of opportunity to acquire better talent is very small. The window is closing. I give it another 4-6 months and you’ll have missed the upgrade train. Fewer candidates will be open to talking with, you will not have enough money to offer them a better opportunity, and you’ll be stuck with the same average performer dragging down the rest of your team.

What a depressing scenario I just painted. Don’t let this happen to you.

I would love to hear what your doing to upgrade your team with the best talent possible. Start thinking like a coach trying to maximize the success of the team. It’s all about the talent. You could be the world’s greatest manager/coach – but if you don’t have the talent that can deliver your expected outcomes – then you’ll never have a strong enough team.

Barry

PS – Your first step should be to define the expectations you need in the role – not a traditional job description – which is worthless from the perspective of managing and predicting success. Download a few of our FREE Success Factor Snapshots to see how this is done.

Only You Can Prevent Desperation Hiring

Question: When do most companies start the hiring process? Answer: When they need someone. It can then take up to three months to hire someone. By this time, the hiring manager and their staff is overworked, projects are falling behind schedule, overtime is through the roof, work is backing up, short cuts are causing mistakes, and everyone is frustrated. At this point the hiring manager is desperate. We call this stage in the hiring process, desperation hiring. The only good news is that the hiring manager doesn’t reach the depression stage until 6 months.

Question: What kind of hire do you think the hiring manager will make? Answer: Poor. They are likely to take the next best person that comes along, or worse, settle for one of the previously interviewed good solid below average candidates.

Why does this happen? We believe it’s because most companies don’t start the hiring process until they need someone. They then cross their fingers and hope that the person with top talent that they want to hire just happens to be looking at the same time.

We refer to this as the “random luck” hiring methodology. Unfortunately, this is the hiring methodology for many companies.

Desperation hiring is one of the easiest mistakes to correct in the hiring process since most hiring managers know in advance of an opening. Granted not always, but most of the time good managers know.

Simple recommendations to avoid desperation hiring:

1. Begin a soft launch. Don’t wait until the last minute to start the search. There are many things hiring managers can do prior to instigating a full blown job search. Start letting people know you will be looking to hire a person and ask for referrals. Let everyone in the company know the opening is coming.
2. Consider attending local association meetings that these people attend. Start identifying and engaging people you believe have the right attitude to fit your culture.
3. Use the social media sites to identify potential candidates. LinkedIn is one of the best tools for doing this. You can search LinkedIn for people in your geographic community. Start by requesting to be linked together. Then maybe meet one morning for coffee just to get to know each other. Don’t even mention you are considering hiring someone.
4. If hiring sales people, start asking customers who they think are the best sales people calling on them. Your customers know it is in their best interests to have the best sales people calling on them.
5. If you attend trade shows, when you meet people you think will be a good fit you should talk to them, get their business card, and follow-up once back in the office. A follow-up might be as simple as an email letting them know you enjoyed meeting them at the show. It could be some information on your company or anything that begins to engage this person. Eventually, ask to meet for coffee or for a short meeting when you are in their area.
6. When unsolicited resumes come in don’t just throw them away because you aren’t looking now. Instead review them, and if the person looks like someone you would hire start to connect with them. Begin the rapport building process. Recruiters do this all the time. That is why we seem to always have candidates when companies call us. I have placed people 2 years after first receiving an unsolicited resume.
7. Start building a queue of potential people. Most companies and hiring managers know those key positions that are hard to fill. These are the positions you should always be on the lookout for. Just start a file on who and where these people are. Don’t worry that they may not be on the market 6 months from now. If they are passive candidates chances are very good they will be available.

There are a lot of things that hiring managers can do proactively that will shorten the hiring process and bring better candidates to the table. Too often most managers only think about hiring when they need someone. Like most things, the time to do anything is when you don’t have to and aren’t under pressure.

Committing just a few hours a month can help your company or department avoid desperation hiring.

You can take a quick evaluation of your hiring methodology with our 8-Point Hiring Methodology Assessment Scorecard. Download this free tool and see if your hiring process will avoid desperation hiring. CLICK HERE to download your assessment.

The chapter on sourcing top talent from our best selling book, You’re NOT The Person I Hired, is also available to download for free. CLICK HERE to download your free chapter.

Join our LinkedIn Hiring and Retaining Top Talent Group. It has many discussions and articles to help you. CLICK HERE to join the group.

I welcome your thoughts and comments.

Brad Remillard

Why Is It So Difficult to Find Outstanding Sales Professionals?

In my last blog post on hiring sales professionals, I introduced the concept of why it is difficult to hire great sales professionals and we drilled into defining success as the starting point of best practices in hiring.

In this blog post, let’s talk about why it’s so difficult to find great sales professionals.

You’re Doomed To Fail Before You Start

The vast majority of companies search for candidates in traditional approaches that might include a little bit of light networking to find out who knows someone looking for a job, attending local job fairs, and running an advertisement on a job board, such as Monster.com or CareerBuilder.com.

Most of the time these traditional methods bring the bottom 1/3 of the candidate pool to your doorstep. If all you’re seeing is the bottom 1/3, then you’re doomed to fail before you start. It doesn’t matter how great the job is, how wonderful your company is, how much of a leader you are – You’re Doomed to Fail Before You Start the Hiring Process.

You get 300 responses to your networking, job fair, on-line ad — 298 of which you can’t figure out what keyword did the candidate click on that brought them to the conclusion they should apply to your job. Two in the group were excellent. Unfortunately, they were so good – they went on and off the market in the blink of an eye. Now you’re left with all the rejects, retreads, poor performers, toxic and dysfunctional (perhaps semi-psychotic), dregs, and bottom of the barrel candidates.

Then we choose from this group.

One of my clients the other day called this approach to finding candidates “picking from best of the worst”. Another one of my clients recently coined the phrase “picking from the cream of the crap”.

Does this sound dysfunctional? Why then do most companies use this approach to finding candidates?

I was speaking with a potential client toward the end of last week who told me he ran advertisements on a couple of job boards. He got hundreds of responses. He personally interviewed over 50 candidates. Over the course of 3 months, he hired 3 candidates for his sales team. One is very good and the other two he is considering firing. His track record is somewhat shy of 50% and he’s already invested over 80 hours of his personal time in the process.

Is there any other process in your company where that investment of time yields a result of less than 50% accuracy? Probably NOT! Why then do we accept this random variability as OKAY when it comes to hiring?

Speaker Presentation Responses

The responses I hear in my presentations to trade groups, associations, and management team meetings for our “You’re NOT the Person I Hired” program include:

• We don’t know any better
• No one has shown us a more effective process
• That’s the way we’ve always done it
• Isn’t that what HR is supposed to do?
• Sometimes we hire good people this way

At the beginning of my speaker presentation, I’ll cycle one by one around the room asking the participants to share their greatest frustration in hiring. Finding candidates always comes up as one of the top 3 for the past decade. It doesn’t seem to matter if the economy is going straight up, straight down, or sideways – it’s always tough to find top talent, especially in hiring sales professionals. I just did a program a week ago in Vancouver and 7 out of 15 participants raised their hands that they were struggling to find candidates. Some of the members had been looking for 2 months, 4 months, and over 6 months to find someone to fill a critical role.

What a minute – are we not in one of the worst job markets since the Great Depression? Millions of candidates are aggressively looking for a job. Shouldn’t we be able to grab one of those candidates? NO – ABSOLUTELY NOT! You’re not trying to put bodies in chairs – you’re trying to hire an outstanding sales professional who can achieve your desired expectations and do so within the context of your company culture and values. The problem is that most of the methods traditionally used to find candidates bring warm bodies to your doorstep, not high performers.

Sometimes, you get lucky. You find a great candidate at a job fair, in your second networking call, off an advertisement. LUCK IS NOT AN EFFECTIVE HIRING STRATEGY. I would like to suggest that you can make finding top-notch candidates a process so that you can consistently bring great people to the table instead of depending on luck.

What’s Next – Improving Sales Hiring Step-by-Step

In my next few blog posts, I’ll break down in more depth “Why it’s so difficult to find Outstanding Sales Professionals”. We’ll talk about how hiring is a lot like recruiting for a public high school sports team, the 4 pools of candidates and which one should be your sweet spot, why using a job description masquerading as a job advertisement doesn’t work, and a few simple and inexpensive best practices to dramatically improve the quality and quantity of candidates into the top of your sales candidate funnel.

Between now and my next blog post, I’d love to hear in the comments section what your greatest frustrations are when it comes to finding outstanding sales professionals.

Barry

Six Things to Know When Hiring an Interim Executive

As the economy continues to climb out of this recession/depression, companies want to hedge their bets by hiring people on a temporary or “tryout” basis, even at the executive level. There are a lot of companies out there providing the “interim management solution” but the following are some things to know before you hire an executive or engage a firm to find one for you. (Note an interim executive as defined here is not an advisor or a temp. They are usually operating in a line management position for the company or doing a high level project.) Keep in mind the following:

1. No one ever has a “general problem”. A “generalist” is rarely the right fit for an interim assignment because companies don’t have “general problems.” Be wary of providers who have a “bench” of executives ready to jump into your company. They may require a steep learning curve to accomplish what you need. Industry experience does not always translate into the specific problem solving experience you need for your company. Hiring an interim executive is not the same as hiring a temporary A/P clerk.
2. It’s not the size of the “inventory”; it’s the caliber of the recruiting process. Interim executive search is just that, a search. An interim executive search firm should have a clearly defined process designed to find the interim candidates who will deliver results you need. A large database is meaningless without a defined recruiting process. Look for a process that will ensure you see candidates who have solved similar problems to the ones you face, not just have right key words in their resumes from a database search.
3. Be Prepared to over-hire: Many interim assignments are a result of a problem or an opportunity for a company that they don’t have the internal resources to handle. An interim executive will need to be able to quickly get their hands around the situation and start making decisions. A more senior executive is usually able to get up to speed faster.
4. Career consultants rarely are good interim executives. Interim management assignments require that executives make decisions and execute on those decisions. Most career consultants have spent their careers advising, but have not been held responsible for results. Line executives make better interim executives because they are “doers”, not advisors.
5. Don’t pay consulting rates for an interim line manager. You should be prepared to pay a premium for an interim executive, but it should still be closer to what the position would pay if it were a full time job, not an hourly consulting rate. Consultant rates are based on shorter increments of time and on only being billable an average of 50% or less. An interim executive will most likely be in a position full time for several months and an hourly rate could get cost prohibitive. Additionally, there is a good chance you may eventually hire the interim executive for the position. You don’t want to start off with the executive being paid way above the salary range and have to negotiate a substantial cut in salary.
6. It’s not a marriage, it’s a tryout. One mistake companies make is to put too much emphasis on an interim candidate’s “fit” in the organization. That should be a low priority. You are hiring this person to solve your problems over a short period of time. Whether they are a fit for your organization can be determined over the course of the assignment.
Hiring an Interim Executive to manage a company through a situation or complete a high level project can be a very effective strategy in these uncertain times, but knowing these tips can save you time and money in the process.

Mike Haggerty

Average Networkers Make for Average Executives

Effective networking can make or break your career

The most successful (top 25%) executives and managers are great networkers.

Executive and managerial networking are critical skills for success. The bad news is that so few see it as important until it is too late. The good news is that it can be taught, learned, coached, and constantly improved upon.

Signs of Mediocre Executives and Managers

Average and mediocre executives and managers downplay the importance of networking, and as a consequence they achieve less than stellar results in their career. These less than stellar results take the following form:

• Passed over for promotion
• Average pay increases year over year
• Lack of job opportunities and leads presented
• Passed over for career enhancing projects and meaningful work
• Job searches that take 2x-3x longer than peers in the top 25%
• Inability to stay abreast of industry changes
• Poor hiring track record – lacking of knowing the best candidates
• Unable to validate candidate information through references due to poor network
• Inability to forecast/look ahead due to a lack of connections with “folks in the know”
• Guessing at setting standards and expectations due to a lack of connections to benchmark success in comparable companies

Our Series on Executive and Managerial Networking

Networking is simple, takes very little time and nurturing when it’s done effectively and consistently. Networking is a painful experience when it is done sporadically and with little discipline.

In this series on “Networking for Executives and Managers”, we’ll take the major elements of networking at a tactical level, and break them down into manageable and actionable items you can easily implement with very little time investment.

In our next blog post, we’ll try to put a few parameters around what is executive and managerial networking so that we have a common definition.

Questions about Executive and Managerial Networking

I’m very curious if our readers could respond to a few of the questions below about networking:

When was the last time you engaged in some form of networking through your job (not including a job search)?

What has been the greatest direct benefit you ever received through a networking activity?

Have you ever recruited a great candidate for your team by networking vs. running advertisements?

Resources for Executive and Managerial Networking

Here’s a helpful link and idea until our next post. Many of our readers have expressed frustration over finding great candidates (sounds strange in the depths of one of the worst recessions since the great depression). One of the great best practices in finding top talent is to use a method of networking called One Degree of Separation.

CLICK HERE to learn more about how to find great candidates by using the networking technique of One Degree of Separation through our Success Factor Methodology.

You can also listen to our archived radio show programs on this subject and download samples of Compelling Marketing Statements to use in One Degree of Separation Networking. CLICK HERE to explore our FREE Resources Library for Hiring Executives and Managers.

Barry Deutsch

Join our HIRE and RETAIN LinkedIn Discussion Group by CLICKING HERE to learn more about executive and managerial networking strategies and techniques.

Growing and Retaining Productive Employees

Recently, on one of the e-mail lists to which I subscribe, a colleague mentioned that he had been counseled by one of his mentors that the best thing he could do for his good employees was to fire a bad employee. Sounds harsh, yet it is true that for the greater good, we have to sometimes admit that we will not be able to help an underperforming employee to make the grade. It’s best for them and for the organization if we “make their services available to industry.”

I admire the companies for whom I have worked that have gone out of their way to make sure that they did everything possible to help their employees be productive and happy. They provided training. They moved people from one place to another. They provided internal mentors or professional coaches to both high performing employees and those who needed to “push on some growing edges” for the sake of their career. But what I and others appreciated the most was that they were also willing to set some goals and if they were not reached, the employee was dismissed, compassionately.

I have found that this view of “tough love” approach to employees is particularly difficult in small businesses. In many small businesses, employees are like family, except they get a salary and benefits instead of an allowance! The problem is that we should never hire someone we cannot fire, and family members, real or adopted, are extremely difficult to let go. Now is the time, however, to really pay attention to and begin action on shaping your corporate culture to be one based on performance, consistency and fairness – at all levels.

I know that many of us have been forced to “cut to the bone” during this recession. You may well believe that there is no room for more cuts, and perhaps you are correct. That does not mean, however, that your culture is one that will support an understanding of performance, consistency and fairness going forward. All of your executives, managers and employees know that you were “forced to downsize” in order to stay alive. They will not see your actions as being performance based so much as needing to cut costs, unless you truly did reduce your workforce based on performance. Perhaps you used the seniority or LIFO (last in, first out) method to make your decisions. If so, your employees do not believe that their performance will influence their employment with you – so no loyalty either.

If you believe you have really made the reductions in force using performance as the main criteria, then you don’t have a problem. If, however, you were not consistent and fair in how you reduced your workforce, then you will have a very difficult time as the economy turns around and people are willing to change jobs. Many of us are dealing with workers who are sticking with us, even though they are not particularly happy, because they know they do not want to be “on the street with a resume” at this point. They feel overworked, burned out, and in need of something exciting to pick up their spirits. How will you keep the good employees, the ones that are the most productive?

I recommend two things that are a bit counter intuitive. First, be ruthless in getting your employees to stop doing things they and you can do without. Stop making that report you’ve always looked at but on which you base no business decisions. There are likely many other tasks with which you can do without. Unburden your employees by making sure that no expendable or marginal tasks are continued. Nice to have no longer cuts it.

Second, and more on topic, begin now carefully, consistently, and fairly evaluating employees for performance and how well they adapt to change (like letting go of tasks). You must not allow poor performers to stay in the organization or you will totally demoralize your whole workforce. I’ve said before that there are many good employees, excellent employees, who are either available now or because their present employer is not as enlightened as you, will be available if they know you are prepared to bring them on board. It is a good time to build a winning team comprising your best players and the best players who have yet to be hired.

To help companies and hiring managers identify some of the things that managers can do to retain their best talent we have put together for you to download our 8 Level Retention Matrix. This matrix will help you identify whether or not your managers are doing what it takes to retain your best talent.

If your managers do some, or most of these, you won’t lose your talent to a recruiter. Your competition will.

You can also download for free our most popular chapter on sourcing top talent from our best-selling book, You’re NOT The Person I Hired. CLICK HERE to download your free chapter.

About the author

Dave Kinnear is a sought after business advisor and mentor. He works with highly successful executives through one-to-one mentoring and coaching meetings. Individuals who are presently running successful businesses and executives in transition work with Dave to ensure meeting corporate and/or career goals. Through his affiliation with Vistage International, Dave convenes and facilitates Advisory Boards comprising Business Owners, Company Presidents and Chief Executives dedicated to becoming better leaders who make better decisions and achieve better results.

Stop Attracting The Bottom Third Of The Candidate Pool

Most professional sports teams have scouts. These scouts are constantly on the lookout for talent. Most of the time these scouts are engaging potential talent long before they are ready for the big leagues. In fact, often long before they even need them.

The one thing that these teams and scouts know is that they will always need top talent if they want to win.

Who are your scouts? Are you engaging potential talent before you need them? Is this important for you to win?

Over the last few years I have asked hundreds of CEOs and key executives, “When do most companies start the hiring process?”  Rarely do I hear anything other than, “When they need someone.”  Then, how long does it take to hire a person? Most believe that can take between 2 and 4 months. At which point the hiring manager is so desperate that they are pretty much willing to take the proverbial, “Cream of the Crap.”

I believe that “desperation hiring,” if it isn’t the biggest hiring problem, certainly is very near the top.

The problem is not that most companies start the hiring process when they need someone, it is that companies start the hiring process with an empty bench. They have to start from scratch every time. It can take weeks or months just to start locating talent. Top or otherwise.

This may explain why so many companies do an exceptional job attracting the bottom third of the candidate pool.

There is a better way. Companies, like professional sports teams, need to have scouts. They need people out engaging people that might be a fit for key positions.  Most companies know the key positions that sooner or later will have to be filled once the economy changes. Even in good times, most companies know way in advance the positions they are contemplating hiring for. However, unlike professional sports teams, companies don’t have anyone out scouting for talent prior to it being needed.

So how can companies get scouts out looking for them? Here are a few suggestions:

1. Whether you have one employee or one thousand employees,  they should be your scouts. Make sure all of your employees are constantly aware of potential positions you are thinking about filling. Make sure all employees have a Compelling Market Statement. See some examples of these by CLICKING HERE.

2. Approach the hiring process with a proactive approach. Encourage all of your employees to be constantly on the lookout for people they think will fit your culture. When they encounter someone, all they have to do is give the potential candidate a copy of the Compelling Marketing Statement and let them know that your company is always looking for talented people and if they are ever looking, to be sure to think of your company. The farming process has begun. That is what scouts do.

3. Don’t be afraid to engage people you think might potentially be great employees. This can be as simple as meeting them  for coffee, including them on your newsletter, updating them of company announcements, sending an email once a quarter, or anything that keeps them on your radar screen and you on theirs.

4. Make it a habit of building queues of potential people for key roles or upcoming roles. Don’t wait until the last minute to start looking for people. Both myself and my partner Barry have placed many people that have been sitting in our database for years. That is why recruiters have people ready to go for you when you call them. You and your team can do the exact same thing. Just knowing where potential people are located is a good start.

5. Build a compelling LinkedIn profile and a Facebook Fan page. Update the Facebook fan page regularly and invite these potential employees to join your page.

6. If you attend trade shows or conferences, don’t just throw the business cards your team collected away. Send each an email to join you on LinkedIn and your fan page on Facebook. If there are a few  really good potential employees in the cards, set a time to meet for coffee. Let them know the next time you will be in town and attempt to get together.

7. Do you ask your vendors, customers, trusted advisers, and other service providers for referrals of the best people they work with or know? These can be the best source for building bench strength.

8. Do you encourage your managers and key executives to be active in professional associations, their school alumni association, serve on non-profit boards, or other community associations such as Rotary? These are outstanding places to do some scouting.

I recently wrote another article, “Can’t Find People? They Are Hiding In Plain Sight” because so many hiring managers we work with walk right by potentially great people. This article has three real examples of how people are right there for the asking.

As the economy turns, top talent will be in demand once again. Think back to just three years ago. This top talent will generally end up in one of two places, your team or your competitor’s team.

To find out just how effective your hiring methodology is, download our free 8-Point Hiring Methodology Scorecard. This will help you to develop a truly effective hiring process. CLICK HERE to download yours.

We also have the chapter on sourcing from our book, “You’re NOT The Person I Hired” as a free download. CLICK HERE to download your chapter on sourcing top talent.

You can also join our LinkedIn Hiring and Retaining Top Talent group. This is an excellent source for discussions and articles on these topics. CLICK HERE to join.

I welcome your comments and thoughts.

Brad

Why Job Ads Attract The Bottom Third Of Candidates – Audio Recording

Traditional job advertising attracts the bottom third of the candidate pool by using traditional techniques of job advertising. Learn how to improve your job advertisements so that you can begin to attract top talent for every role in your organization. Discover the power of a Compelling Marketing Statement  to bring outstanding candidates to your doorstep the next time you have an opening. Replace your outdated and ineffective job descriptions masquerading as classified job advertising. In this radio program, Brad and Barry walk you through the key elements of replacing your traditional job ads with a Compelling Marketing Statement.

To listen to or download this recording from our audio library CLICK HERE. Then scroll down to the recording.

Can’t Find People? They Are Hiding In Plain Sight – 3 Examples

Finding people is a consistent problem we encounter just about every time we ask CEOs or key executives what their biggest issue is when it comes to hiring. If it isn’t in the top three it is always in the top five.

Yet when you ask them what their process is to find top talent most reply in the same way, “We run ads” or “We post it internally.” That is the way 80% of all companies go about finding people.

Below are three real life examples of alternative ways of finding people.

1) In 2007, I was having lunch with a partner from a local CPA firm. During lunch he commented that they had been struggling for six months to find an audit manager. In fact, he commented that they would pay a $10,000 bounty for an employee referral. I didn’t add a zero. So I asked, “How many people have you hired?”  The reply, “None.” They were doing the usual, running ads and asking current employees. That was their process for finding people.

So as the lunch continued, he mentioned to me that they had just brought on a new client and that he had just had lunch with the new CFO at this same restaurant. I immediately asked the partner, “Did you ask the CFO who was the best audit manager at his current company?” or “Who were some of the best audit managers he had worked with in the past?” He had never even thought of this. I suggested that he could contact all of his CFO clients and ask them. After all, it is in the client’s best interest to have good audit managers.

This was such an obvious thing to me and yet he was willing to pay ten grand. For those of you thinking it takes too much time to find good people, I don’t think asking these few questions would have extended the lunch that much.

2) Last year I was conducting one of our in-house workshops for a mid-sized technology company in New York. During the workshop, one of the key executives mentioned how difficult it is to hire technical people. I probed a little further and asked about the type of people they hire. She commented that they want people comfortable with technology. People who understand how networks work, people who diagnose a computer problem when a client calls with a problem, install software, and perform basic repairs that clients need right away if something goes wrong. They were willing to train on their specific systems and software. They just wanted someone that was moderately technical and comfortable with technology.

These people were “extremely” hard to find.

I asked if they ever go to Best Buy and engage the Geek Squad. Have they ever taken in a computer and found someone that provides great customer service and demonstrates that they understand technical issues?

She and her team had never thought about these people. I received an email two months after the workshop letting me know they had hired two people from Best Buy.

3) My best friend manages a store for one of the major retail chains. Every time we play golf, I have to listen to him complain about how hard it is to find people willing to work. He complains that his company works people hard and is demanding. The result is a lot of turnover.

So I asked him how often when he or his team is out shopping and they come across a great person in another retail chain do they engage the person, give them a business card and ask the person to call him, or let the person know that if they ever think about leaving to call him.

I mentioned that I go to a coffee shop most mornings when I’m in town for an hour of work. At this coffee shop, every person is probably in their late teens and early twenties. These people run the coffee shop. They open every morning at 6 AM so they have to get there by 5:30, they are friendly, they know customers by name, the coffee shop is clean and they are great employees. So I asked if he ever asked any of them about potentially coming to work a his store.

In both cases he replied no, and that he doesn’t even encourage his team leaders to be aware of potential employees when they are out shopping.

Qualified people are all around us. As a recruiter, I always have my antenna up. Most CEOs and hiring managers just walk right by these people. Work with  your team and start noticing people hiding in plain sight.

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I welcome your thoughts and comments.

Brad Remillard