Upgrading with Social Networking

Now is an excellent time to consider upgrading your team. Just a year ago one of the biggest issues facing companies was “finding qualified people.” Today that has changed for a lot of companies or industries. Taking a contrarian approach maybe the best strategy. Sooner or later the economy will turn and then many companies will be right back trying to find top talent. Most will find that talent already at their competitors.

Consider doing what recruiters do – build an inventory of people you want to keep in touch with. This is where social networking comes into play. You can use Linkedin to connect, or Twitter to keep in touch. The key is keeping in-touch. Communicating with these potential future employees will only help bond them to you.

Use these tools to find key people that you know when the economy turns you will want to bring on board. Once you locate them begin to build a relationship with them. Ask to meet for coffee, invite to conferences, look them up at a trade show and don't forget to send the an invitation on Linkedin. Then when you are ready to seriously consider filling the role you know where they are and you are the first person to approach them. Many will be underemployed and just waiting out the economy.

The worst thing most employers can do now is think so short term that all the top talent ends up working for the competition.


About the Author

Brad Remillard is a founding Partner of IMPACT Hiring Solutions, co-author of "You're NOT the Person I Hired", and "This is NOT the Position I Accepted". Brad is an award-winning international speaker, retained executive recruiter, and expert on hiring and retaining top talent, and executive job search.

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