Word of Mouth Marketing is fashionable and perceived to work exceptionally well in today’s world of information overload. But exactly why is it so powerful?Here is the reason. Word of Mouth is all about what someone who is not perceived to have an …
Category Archive for ‘Networking’ 
Does Who You Know Matter?
As you spend more time building relationships, people will start to know who you are in your community. In order for this to happen, you need to stay very visible. Stay visible by attending events, making introductions, connecting online, and…
What is the Difference Between Networking and Marketing in Social Media?
I was in the middle of doing some research for my upcoming e-course on Social Media for Consultants, Speakers, and Sales Professionals, and I stumbled across this blog posting in my Delicious Bookmark Archive. The blog posting was made by Dave Nelson on the Business Networking Blog. How to amplify and not dilute your […]
Who in Your Network are the Best Introducers to CEOs?
It’s Trusted Advisers of course. Sometimes we make the process of getting referrals and leads too difficult. We try to get referrals and leads from people in our network that are terrible, horrific, and incompetent at making introductions. I came across this article on Who are the Best Introducers on the Business Networking Blog. It […]
Content Curation - What is it - Why Do It?
I recently published a post in my Vistage Leadership Community Blog and LinkedIn Group, where I take some of the best material on leadership, sales management, leveraging social media, hiring, retention, and culture and share it with my network of Vistage Chairs, Members, Speakers, and Trusted Advisers. I’ve spent years combing the internet for the […]
Great Quote about Networking
Dave Clarke, writing on the Business Networking Blog, made the following quote in one of his posts. I found this quote to hit the proverbial nail on the head when thinking about the effectiveness of networking – particularly in the context of networking through social media, such as LinkedIn. Success in networking (offline […]
Social Media is NOT About Collecting Contacts
Is your focus on LinkedIn to collect contacts as a primary social media strategy like putting eggs in a basket hoping they’ll hatch OR is your focus on communicating/interacting with your network (LinkedIn Connections)? So many individuals jumping on the social media are allocating way too much time in just acquiring contacts. There should be […]
Find CEO Members Easily: Referral Networking Is Everything
For most high value sales professionals, coaches, consultants, and speakers – referral networking is everything. All the other noise you engage in with marketing and generating leads – cold calling, putting on webinars, attending networking events should take a backseat to referral marketing. I was reminded of this the other day when reading a blog […]
Do You Insult the People Who Matter the Most To You?
In the movie Avatar, natives on Pandora greet each other with three words:“I see you.” That was my favorite part of the movie. Kind of made me wish human beings were more like the Na’vi people.HERE’S WHY: This phrase was more than a simple gree…
How Do You Find the Super Breed of Trusted Advisers?
In Lesson 7 of the Chair e-Course we talked about building a formal or informal group of “super breed” Trusted Advisers. Let’s assume you don’t yet have 3 deep relationships with “super breed” TAs in each category on the Master TA Category List and Tracking Tool. Where would you start to find these “super breed” […]
