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Barry Deutsch • Barry Deutsch is a founding Partner of IMPACT Hiring Solutions, co-author of "You're NOT the Person I Hired", and "This is NOT the Position I Accepted". Barry is an award-winning international speaker, retained executive recruiter, and expert on hiring and retaining top talent, and executive job search.

Small Business and Blogging Should be Linked Together

Every now and then it’s important to get back to basics. Today’s guest post by Jeannette Paladino of Write Speak Sell, outlines the reasons why every small business owner needs a blog for their business. While experienced, long time bloggers are going to say, “What? Old news!”, keep in mind that everyday a business owner is asking him or herself if they should start a blog. I get this question from small business owners and service professionals several times a week. So, if you’re a small business owner and are wondering if you should have a blog for your business,…

Can You Build Trust Through Social Media

Related posts:

  1. Social Media Engagement from Honesty to Trust In his book, Emotional Branding, Marc Gobe talks about taking…
  2. Building Your Personal Brand On Social Media Branding used to a “big business” thing. It was something…
  3. 5 Reasons Why You Shouldn’t Trust Social Networks The most common clash I see between the social network…

Are You Nurturing Your Prospects?

Not everyone signs up after the first telling session or after a visit to your group. Do you effectively “nurture” your leads to convert them into prospects when they are resistant initially to becoming a member? If not, you might be leaving a tremendous number of prospects “on the table”. The subject of lead generation […]

Are You Turning Off Your Network From Referring You?

Do you “un-inspire” your network to refer you? When was the last time you kept a referral source updated on the progress of their referral? When you did you thank them for the referral? Did you ask for their assistance in building the relationship with the person they referred? Most referrers want to be intimately […]

Are You Creating a False Sense of Networking?

I love social media, don’t get me wrong, but the downfall of today’s social media is it can give people a false sense of security that they are effectively networking. Spending time on LinkedIn or Twitter is a smart component to your work life, but…

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