I've been preaching this message for the past 2 years to individual consultants, advisers, speakers, and business owners. There is no better vehicle by which to drive your social media activities than your blog. Denise Wakeman, one of my favorite blogging experts at Build a Better Blog, summed it up in one of her blog posts, where she said:
If you’re a small business owner here’s good news: social media has helped to level the playing field. In the past, smaller companies couldn’t compete with big companies and their megabuck advertising budgets to reach customers and prospects.
Now you can by going directly to your target audience with a blog as the centerpiece of your social media strategy. Think of your blog as your home base. It’s important to get runners on first, second and third base but they need to cross home plate for you to win.
From your home base, you can feed important information directly to Facebook, Twitter, LinkedIn and many other social media sites where your customers are forming communities. Push the “publish” button and your article is immediately distributed to sites of your choice with a link back to your blog – think runners crossing home plate when visitors come to your site.
Are you publishing a blog yet? With the technology available today, nothing could be more simple. What's the fear or technological hurdle holding you back. Blogging - creating a platform for engaging with your network - is one of the 4 major topic areas we're covering in the current Chair Coaching Program to Leverage Social Media. Are you participating in this FREE one-on-one personalized coaching program? To learn more about the coaching program, check it out on the LinkedIn Discussion Group. Click here to go to the Discussion Group where hundreds of chairs are taking the best tips, hints, practices and applying them to find and nurture relationships with potential CEOs for their groups.
To read the full article by Denise Wakeman, click the link below:
Why Every Small Business Owner Should Have a Blog
Barry Deutsch
