Does your headline on your LinkedIn Profile scream:

Wow I want to connect with this person

OR

Does it quickly fade into the woodwork by stating:

I’m so boring I copied my job title into the headline

You wonder why your connection invites get ignored and rejected. You wonder why more people are not viewing your profile. It’s simple. You’ve failed the test of copy-writing 101: a boring, mundane, uninspiring, unimaginative title or headline.

If you read something for which the title or headline is boring and mundane – do you even give it a second glance? Why should your LinkedIn Headline be any different?

Here’s a quote from one of the top LinkedIn Experts, Melonie Dodaro:

Your Headline Should Be Catchy & Have Keywords You Want To Be Found For – Create a headline that captures your target market’s attention to encourage them to check out your profile.

This is exactly what we’ve been talking about in our Chair Coaching Program with the module on putting a little shine to your LinkedIn Profile. No one cares what your background is, where you came from, and what your job title is. They want to know how can you help me and what value do you bring to others just like me (i.e., CEOs). Failing to create a catchy, inspiring, outrageous, and compelling headline will surely result in mediocre and average results on LinkedIn.

Take an example from our book on recruiting top talent – we focus on finding candidates through describing the role in exciting terms with an outrageous, stunning, and shocking headline. For those that have seen our presentation, we call this a Compelling Marketing Statement. Finding CEOs is no different from recruiting top talent – you’ve got to get their attention – now we’re back to copy-writing 101.

Barry Deutsch

P.S. Shoot me a quick email or post a comment to this blog article and I’ll take a quick look at your headline so that you’ll know whether your attracting CEOs or turning them off.