One of the key elements of success in prospecting, finding new clients (members), nurturing leads, moving CEOs down the path of learning to signing up is thought leadership. Your prospects want to trust you, believe in you, accept that you bring more knowledge or can “facilitate” more knowledge than they currently possess about being a […]
Category Archive for ‘Potential CEO Members’ 
Do Your Prospects Believe What You Tell Them?
I hear so many complaints from my executive search clients and from Chairs around the world – that prospects are distrusting of your claims, they are jaded in their perceptions of a traditional “pitch”, are capable of discovering information on the Internet by themselves, and generally struggle to believe what you tell them. This point […]
Are You Nurturing Your Prospects?
Not everyone signs up after the first telling session or after a visit to your group. Do you effectively “nurture” your leads to convert them into prospects when they are resistant initially to becoming a member? If not, you might be leaving a tremendous number of prospects “on the table”. The subject of lead generation […]
How to Build Successful Business Relationships with CEOs and TAs
Jason Jacobsohn, on his Networking Insight Blog, listed 7 keys to relationship building success. My favorite was number one on his list: Build trust and credibility So here’s the $64000 question: How do you build trust and credibility with potential CEO members and Trusted Advisers who might refer their CEO clients to you? One of […]
