Is your focus on LinkedIn to collect contacts as a primary social media strategy like putting eggs in a basket hoping they’ll hatch OR is your focus on communicating/interacting with your network (LinkedIn Connections)? So many individuals jumping on the social media are allocating way too much time in just acquiring contacts. There should be […]
Category Archive for ‘social media’ 
Members Active in Social Media - CEO Member Referrals Explode
Referrals and leads for CEOs are at a minimal level from your members’ social media connections with other CEOs because the whole social media networking arena is still in an early adopter phase. As I’ve been preaching, your participation in this discussion group, reading my blog, and taking the Chair e-Course I run on how […]
Are You Using Local Marketing Tactics to be Found?
Social Media sites and tools are beginning to expand that help drive leads, referrals, and business to your local business (CEOs in a specific defined territory, city, or market). Perhaps, the marble analogy summarized on the Buzz 101 blog brings to light the importance of including local marketing tactics in your overall strategy to find […]
Get a Daily 15 Minute Exercise Plan for Using LinkedIn
Just like that disciplined exercise plan you follow through on every day, your social media activities can also benefit from a little structure. I came across this article written by Sean Platt of the Ghostwriter Dad Blog. Sean describes in words the approach I take to my social media time investment. He was speaking to […]
Chair e-Course Self-Assessment
If you are enrolled in the Chair e-Course for leveraging social media and networking, please download the file below. Please send this self-assessment back to Barry Deutsch by emailing him directly your completed assessment. The document is in a Word format so that you can edit/score yourself on the document. Once you’ve sent the assessment […]
Is Twitter worth your investment of time?
Here’s an interesting blog posting on the Savvy B2B Marketing Blog about the power and leverage social media can bring to a business, especially Twitter. The author presents a number of different scenarios in how Twitter might be used within your business. Unless you’re living under a rock, you probably noticed everyone jumping on the […]
Be The Center of Attention for Your Customers/Clients
A recent blog posting on the Marketing To Business Executives Blog talked about 10 different ways in which a company/consultant/coach could use content as a marketing tool for differentiation and branding. Ten Use Cases for Content Curation in Marketing Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood […]
5 Reasons Why Your Social Media Strategy Isn't a Strategy
Neal Schaffer challenges readers in a recent blog post on whether they really have a social media strategy or whether it’s a random mix of activities? Do you have a social media strategy? Is it written down? Is it integrated into your member acquisition plan? Have you benchmarked your social media strategy against what other […]
An Amazing Spread of Social Media Infographics
Even though Design Reviver is not one of our featured feeds on this Vistage Chair Site, I stumbled across this aggregation of graphics used to demonstrate trends in social media. I thought you might find it interesting. It might also be something you would like to share with your members. I’m amazed at the “reach” […]
Are You Putting Up Sign Posts in Social Media?
A common phrase used in social media marketing is “erecting sign posts”. You’re “directing” and “leading” your prospects to you through all the sign posts you’ve put up on the Web. The idea is to create profiles and content that guides your prospects over time to like you, to trust you, to want to follow […]
