Are you building out a part of your referral network to include subject matter experts or real trusted advisers/trusted authorities? The distinction is critical. One you’ll rarely ever see referrals from, and one you’ll see an abundance of referrals. I was reminded of this distinction in reading a blog post from Patti Stafford on the […]
Tag Archive for ‘referral generation expert’ 
Why Do I Struggle with LinkedIn Introduction Requests?
One of the most common frustrations I hear from Chairs is regarding the uncomfortable subject of inviting someone on LinkedIn to connect with them, or asking a member of their network for an introduction. Jason Alba, who write the book, I’m on LinkedIn – Now What, has a blog supporting his book. In an article […]
Word of Mouth Marketing is the PERFECT Strategy for Chairs
Word of Mouth Marketing is fashionable and perceived to work exceptionally well in today’s world of information overload. But exactly why is it so powerful?Here is the reason. Word of Mouth is all about what someone who is not perceived to have an …
