Sometimes we get so caught up in trying to close a deal, convince one person to make a decision, or become overwhelmed in the day-to-day chaos of “fire-fighting”, that we forget the lessons of Steven Covey to focus on the quandrant of spending time on important, but non-urgent matters. For most personal service providers, recruiters […]
Author Archives 
Barry Deutsch • Barry Deutsch is a founding Partner of IMPACT Hiring Solutions, co-author of "You're NOT the Person I Hired", and "This is NOT the Position I Accepted". Barry is an award-winning international speaker, retained executive recruiter, and expert on hiring and retaining top talent, and executive job search.
Are You Creating a False Sense of Networking?
I love social media, don’t get me wrong, but the downfall of today’s social media is it can give people a false sense of security that they are effectively networking. Spending time on LinkedIn or Twitter is a smart component to your work life, but…
Word of Mouth Marketing is the PERFECT Strategy for Chairs
Word of Mouth Marketing is fashionable and perceived to work exceptionally well in today’s world of information overload. But exactly why is it so powerful?Here is the reason. Word of Mouth is all about what someone who is not perceived to have an …
Business Blogging - Should I Do It?
This a little bit of a “devil’s advocate” post. Everyone is jumping on the blogging bandwagon. Should you join in the parade? Should you wait? Is Blogging NOT an effective strategy for your business? This article on Daily Blog Tips summarized many of the key points related to determining if you should be blogging or […]
Does Who You Know Matter?
As you spend more time building relationships, people will start to know who you are in your community. In order for this to happen, you need to stay very visible. Stay visible by attending events, making introductions, connecting online, and…
What is the Difference Between Networking and Marketing in Social Media?
I was in the middle of doing some research for my upcoming e-course on Social Media for Consultants, Speakers, and Sales Professionals, and I stumbled across this blog posting in my Delicious Bookmark Archive. The blog posting was made by Dave Nelson on the Business Networking Blog. How to amplify and not dilute your […]
Who in Your Network are the Best Introducers to CEOs?
It’s Trusted Advisers of course. Sometimes we make the process of getting referrals and leads too difficult. We try to get referrals and leads from people in our network that are terrible, horrific, and incompetent at making introductions. I came across this article on Who are the Best Introducers on the Business Networking Blog. It […]
Content Curation - What is it - Why Do It?
I recently published a post in my Vistage Leadership Community Blog and LinkedIn Group, where I take some of the best material on leadership, sales management, leveraging social media, hiring, retention, and culture and share it with my network of Vistage Chairs, Members, Speakers, and Trusted Advisers. I’ve spent years combing the internet for the […]
LinkedIn Groups - Underutilized Opportunity
The use of LinkedIn Groups for Marketing to your target audience could be one of the most underutilized tools-opportunities which LinkedIn provides. Have you tested this yet by joining groups, posting links back to your website/blog, or engaging in a discussion? In a blog posting on the MarketingProfs Blog, the following comments were made: […]
Does Your Marketing Create Ripples?
Mike Sansone writing on the Converstations Blog talks about amplifying your message by creating ripples in “your pond of CEOs”. One of the best ways to create ripples is to blog. You’ll be found and heard by your target audience (CEOs), you’ll gain free publicity by folks on radio, in business publications, and local newspapers, […]
