Category Archive for ‘Chair e-Course – Social Media’ rss

Is Your LinkedIn Headline Compelling OR Mundane?

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Does your headline on your LinkedIn Profile scream:   Wow I want to connect with this person   OR   Does it quickly fade into the woodwork by stating:   I’m so boring I copied my job title into the headline   You wonder why your connection invites get ignored and rejected. You wonder why […]

You're Embarrassing Me - And I mean that in a nice way!

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  In a recent coaching conversation with a Chair in my Chair Coaching Program for Leveraging Social Media to Find Members, she indicated that I was embarrassing her due to her lack of knowledge of what to do in social media to attract new members. She found my ease and comfort of knowing exactly what […]

Do Your Prospects Believe What You Tell Them?

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I hear so many complaints from my executive search clients and from Chairs around the world – that prospects are distrusting of your claims, they are jaded in their perceptions of a traditional “pitch”, are capable of discovering information on the Internet by themselves, and generally struggle to believe what you tell them. This point […]

Don't Put All Your Eggs In One Basket to Communicate With Your Network

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  Here’s a good example of leveraging social media. I call this approach “Not putting all your eggs in one basket to communicate with your network.” I have an article I wrote a few months ago called “The Top Ten Hiring Mistakes”. In the last few days, I RE-PURPOSED that content and very quickly boosted […]

Can You Build Trust Through Social Media

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Related posts:

  1. Social Media Engagement from Honesty to Trust In his book, Emotional Branding, Marc Gobe talks about taking…
  2. Building Your Personal Brand On Social Media Branding used to a “big business” thing. It was something…
  3. 5 Reasons Why You Shouldn’t Trust Social Networks The most common clash I see between the social network…

LinkedIn Groups - Underutilized Opportunity

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The use of LinkedIn Groups for Marketing to your target audience could be one of the most underutilized tools-opportunities which LinkedIn provides. Have you tested this yet by joining groups, posting links back to your website/blog, or engaging in a discussion? In a blog posting on the MarketingProfs Blog, the following comments were made:   […]

Improved Navigation for the Chair e-Course Lessons

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I’ve added a little “widget” in the sidebar on this blog to improve navigation through the various lessons of the Chair e-Course on Leveraging Social Media to Find Members. Apparently on some computers, the lessons after number 11 or 12 appear almost transparent or in a white-out – making it difficult to see them. You’ll […]

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