Category Archive for ‘social media’ rss

Why Broadcast to Your CEO Network?

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Let’s first define what is “broadcasting to your network.”  Then we can talk about what the value is – although you will have probably already come to that conclusion or understanding as I am talking about a definition of broadcasting.   Vistage and TEC Chairs Broadcasting Content In today’s marketing world, the technique of broadcasting […]

Is Your Network Incapable of Generating CEO Referrals?

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  When was the last time you sat down and evaluated where your referrals are coming from? Do you get your referrals from Vistage/TEC corporate, cold calling, other chairs, or your existing network? My guess would be that very few of your new members come from your existing network. Why? Because you’re probably not working […]

Are You Competent in Leveraging Social Media to Find and Attract New Members?

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By now you’ve probably had every speaker come to your group on social media. There’s a buzz that everyone should be using it. As a Chair, are you effectively using it to attract and engage potential new members? Most chairs have not yet put their “toe in the water.” Most chairs are not using social […]

You Must Drive Thought Leadership Among Your Prospects

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One of the key elements of success in prospecting, finding new clients (members), nurturing leads, moving CEOs down the path of learning to signing up is thought leadership. Your prospects want to trust you, believe in you, accept that you bring more knowledge or can “facilitate” more knowledge than they currently possess about being a […]

What's all this talk about Content Marketing and Distribution?

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Content curation and distribution is the new darling of social media. The funny thing is that I’ve been doing this for the last 15 years. I got this idea to distribute content to my network when I first heard Jim Cecil talk about email drip nurturing 15 years ago. I’ve been sending out hot tips […]

Don't Put All Your Eggs In One Basket to Communicate With Your Network

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  Here’s a good example of leveraging social media. I call this approach “Not putting all your eggs in one basket to communicate with your network.” I have an article I wrote a few months ago called “The Top Ten Hiring Mistakes”. In the last few days, I RE-PURPOSED that content and very quickly boosted […]

Myths About CEOs NOT Using Social Media

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Joe Pulizzi wrote a blog post about the myths of CEOs not using social media. A lot of CEOs in small businesses and entrepreneurial companies use these myths as rationalizations and justification for why they shouldn’t get involved in social because their peers are not involved. If you believe that to be to true, then […]

Can You Build Trust Through Social Media

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Related posts:

  1. Social Media Engagement from Honesty to Trust In his book, Emotional Branding, Marc Gobe talks about taking…
  2. Building Your Personal Brand On Social Media Branding used to a “big business” thing. It was something…
  3. 5 Reasons Why You Shouldn’t Trust Social Networks The most common clash I see between the social network…

Word of Mouth Marketing is the PERFECT Strategy for Chairs

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Word of Mouth Marketing is fashionable and perceived to work exceptionally well in today’s world of information overload. But exactly why is it so powerful?Here is the reason. Word of Mouth is all about what someone who is not perceived to have an …

What is the Difference Between Networking and Marketing in Social Media?

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I was in the middle of doing some research for my upcoming e-course on Social Media for Consultants, Speakers, and Sales Professionals, and I stumbled across this blog posting in my Delicious Bookmark Archive. The blog posting was made by Dave Nelson on the Business Networking Blog.   How to amplify and not dilute your […]

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