Joe Pulizzi wrote a blog post about the myths of CEOs not using social media. A lot of CEOs in small businesses and entrepreneurial companies use these myths as rationalizations and justification for why they shouldn’t get involved in social because their peers are not involved. If you believe that to be to true, then […]
Tag Archive for ‘business blogging’ 
Does Your Marketing Create Ripples?
Mike Sansone writing on the Converstations Blog talks about amplifying your message by creating ripples in “your pond of CEOs”. One of the best ways to create ripples is to blog. You’ll be found and heard by your target audience (CEOs), you’ll gain free publicity by folks on radio, in business publications, and local newspapers, […]
Get a Daily 15 Minute Exercise Plan for Using LinkedIn
Just like that disciplined exercise plan you follow through on every day, your social media activities can also benefit from a little structure. I came across this article written by Sean Platt of the Ghostwriter Dad Blog. Sean describes in words the approach I take to my social media time investment. He was speaking to […]
What Blogging Platform-Service Should I Choose?
I wanted to share this article I came across the other day by a blogger who goes by the unusual handle of Blogelina.She wrote a comparison article on which blogging platform to use. We’re going to get into blogging in later lessons in our e-Course. I don’t necessarily agree with the author’s recommendation that if […]
What's your primary reason for blogging?
Denise Wakeman, one of the top blogging experts on the Web, published a blog posting with the challenge of “why do you blog”?” In her post, Denise made the following comments: I’m constantly exhorting business owners and service professionals to use a business blog as a marketing tool. Some eagerly jump on board, others are […]
Coaches and Consultants: Is Your Content Exceptional
Excellent article on Copyblogger about creating great content that stands head and shoulders above your peers. Here’s an interesting question: How do you know your content is exceptional? How do you benchmark your thought-leadership against your peers in your niche? Five Steps to Constructing an Exceptional Content Experience Remember when you could simply sit down […]
