Here’s a good example of leveraging social media. I call this approach “Not putting all your eggs in one basket to communicate with your network.” I have an article I wrote a few months ago called “The Top Ten Hiring Mistakes”. In the last few days, I RE-PURPOSED that content and very quickly boosted […]
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Barry Deutsch • Barry Deutsch is a founding Partner of IMPACT Hiring Solutions, co-author of "You're NOT the Person I Hired", and "This is NOT the Position I Accepted". Barry is an award-winning international speaker, retained executive recruiter, and expert on hiring and retaining top talent, and executive job search.
Myths About CEOs NOT Using Social Media
Joe Pulizzi wrote a blog post about the myths of CEOs not using social media. A lot of CEOs in small businesses and entrepreneurial companies use these myths as rationalizations and justification for why they shouldn’t get involved in social because their peers are not involved. If you believe that to be to true, then […]
Who Is In Your Network of Personal Service Providers?
Are you building out a part of your referral network to include subject matter experts or real trusted advisers/trusted authorities? The distinction is critical. One you’ll rarely ever see referrals from, and one you’ll see an abundance of referrals. I was reminded of this distinction in reading a blog post from Patti Stafford on the […]
Small Business and Blogging Should be Linked Together
Every now and then it’s important to get back to basics. Today’s guest post by Jeannette Paladino of Write Speak Sell, outlines the reasons why every small business owner needs a blog for their business. While experienced, long time bloggers are going to say, “What? Old news!”, keep in mind that everyday a business owner is asking him or herself if they should start a blog. I get this question from small business owners and service professionals several times a week. So, if you’re a small business owner and are wondering if you should have a blog for your business,…
Can You Build Trust Through Social Media
Related posts:
- Social Media Engagement from Honesty to Trust In his book, Emotional Branding, Marc Gobe talks about taking…
- Building Your Personal Brand On Social Media Branding used to a “big business” thing. It was something…
- 5 Reasons Why You Shouldn’t Trust Social Networks The most common clash I see between the social network…
Are You Nurturing Your Prospects?
Not everyone signs up after the first telling session or after a visit to your group. Do you effectively “nurture” your leads to convert them into prospects when they are resistant initially to becoming a member? If not, you might be leaving a tremendous number of prospects “on the table”. The subject of lead generation […]
Are You Turning Off Your Network From Referring You?
Do you “un-inspire” your network to refer you? When was the last time you kept a referral source updated on the progress of their referral? When you did you thank them for the referral? Did you ask for their assistance in building the relationship with the person they referred? Most referrers want to be intimately […]
Why Do I Struggle with LinkedIn Introduction Requests?
One of the most common frustrations I hear from Chairs is regarding the uncomfortable subject of inviting someone on LinkedIn to connect with them, or asking a member of their network for an introduction. Jason Alba, who write the book, I’m on LinkedIn – Now What, has a blog supporting his book. In an article […]
What's Your Track Record of Referring Others FIRST?
One of the most important lessons I’ve learned in networking and generating referrals is to be exceptional at referring others first. I never ask for a referral until I’ve made at least a couple of referrals first. I want my referral sources to understand that I care about them deeply about them, and I […]
Can You Be Bothered to Network Today?
Is your networking and referral strategy an integrated part of what you do every day or is something you do when you have time? Do you put some rigor and discipline behind the process of networking and generating referrals OR is it more a function of hope and luck? Worst of all, do you confuse […]
