Let’s first define what is “broadcasting to your network.” Then we can talk about what the value is – although you will have probably already come to that conclusion or understanding as I am talking about a definition of broadcasting. Vistage and TEC Chairs Broadcasting Content In today’s marketing world, the technique of broadcasting […]
Category Archive for ‘Blogging’ 
Small Business and Blogging Should be Linked Together
Every now and then it’s important to get back to basics. Today’s guest post by Jeannette Paladino of Write Speak Sell, outlines the reasons why every small business owner needs a blog for their business. While experienced, long time bloggers are going to say, “What? Old news!”, keep in mind that everyday a business owner is asking him or herself if they should start a blog. I get this question from small business owners and service professionals several times a week. So, if you’re a small business owner and are wondering if you should have a blog for your business,…
Business Blogging - Should I Do It?
This a little bit of a “devil’s advocate” post. Everyone is jumping on the blogging bandwagon. Should you join in the parade? Should you wait? Is Blogging NOT an effective strategy for your business? This article on Daily Blog Tips summarized many of the key points related to determining if you should be blogging or […]
Content Curation - What is it - Why Do It?
I recently published a post in my Vistage Leadership Community Blog and LinkedIn Group, where I take some of the best material on leadership, sales management, leveraging social media, hiring, retention, and culture and share it with my network of Vistage Chairs, Members, Speakers, and Trusted Advisers. I’ve spent years combing the internet for the […]
LinkedIn Groups - Underutilized Opportunity
The use of LinkedIn Groups for Marketing to your target audience could be one of the most underutilized tools-opportunities which LinkedIn provides. Have you tested this yet by joining groups, posting links back to your website/blog, or engaging in a discussion? In a blog posting on the MarketingProfs Blog, the following comments were made: […]
Does Your Marketing Create Ripples?
Mike Sansone writing on the Converstations Blog talks about amplifying your message by creating ripples in “your pond of CEOs”. One of the best ways to create ripples is to blog. You’ll be found and heard by your target audience (CEOs), you’ll gain free publicity by folks on radio, in business publications, and local newspapers, […]
Fishing Can Teach Us Something About Blogging
I came across this interesting article on the Problogger Blog, which was a guest post is by Kevin Cullis of MacStartup.com. Kevin made an interesting comparison between blogging and fishing. As you already know, this is the metaphor we use to describe the process of recruiting in our program “You’re NOT the Person I Hired”. […]
What Blogging Platform-Service Should I Choose?
I wanted to share this article I came across the other day by a blogger who goes by the unusual handle of Blogelina.She wrote a comparison article on which blogging platform to use. We’re going to get into blogging in later lessons in our e-Course. I don’t necessarily agree with the author’s recommendation that if […]
How to Build Successful Business Relationships with CEOs and TAs
Jason Jacobsohn, on his Networking Insight Blog, listed 7 keys to relationship building success. My favorite was number one on his list: Build trust and credibility So here’s the $64000 question: How do you build trust and credibility with potential CEO members and Trusted Advisers who might refer their CEO clients to you? One of […]
What's your primary reason for blogging?
Denise Wakeman, one of the top blogging experts on the Web, published a blog posting with the challenge of “why do you blog”?” In her post, Denise made the following comments: I’m constantly exhorting business owners and service professionals to use a business blog as a marketing tool. Some eagerly jump on board, others are […]
