Neal Schaffer challenges readers in a recent blog post on whether they really have a social media strategy or whether it’s a random mix of activities?
Do you have a social media strategy? Is it written down? Is it integrated into your member acquisition plan?
Have you benchmarked your social media strategy against what other chairs are doing?
A couple of weeks ago, Sheri Davison, in the LinkedIn Discussion Group for Chairs on Leveraging Social Media, put forth the idea of Vistage Chairs sharing with each other what was working and not working in using social media to find, attract, and engage with potential members.
Jump into the discussion and post your thoughts.
- What have you tried in social media or networking so far?
- What’s worked?
- What has not worked?
- What are frustrations?
- Is there a stumbling block or wall you can’t move beyond?
- What are concerns/fears of using social media and networking to find members?
To read about the reasons why your social media strategy is NOT a strategy, click on the following link:
5 Reasons Why Your Social Media Strategy Isn't a Strategy
Barry Deutsch
P.S. – I challenge you to put a social media/networking strategy together to find members. Send it to me. I’ll take a look at it along with our resident experts on social media – and I’ll offer some ideas/thoughts/refinement of how to build a strong and highly leveraged plan.
Are you UP for the challenge?
