Social Media sites and tools are beginning to expand that help drive leads, referrals, and business to your local business (CEOs in a specific defined territory, city, or market).
Perhaps, the marble analogy summarized on the Buzz 101 blog brings to light the importance of including local marketing tactics in your overall strategy to find members. Here’s the analogy I liked from the blog post:
It’s crucial to submit your website to as many local directories as possible, not just the major ones. The reason for this can be explained with an analogy. Imagine your website is a marble, and a local business directory is a stack of marbles. Someone who’s looking for a solution gets to select a couple of marbles from the stack and then choose their favorite one.
With a hundred different local directories out there, not everyone will be picking out of the same stack. Some directories are more specific while others are broader. Therefore you really want to make sure you’re putting yourself in a position to be found, regardless of where people are searching for your products and services.
To read the full article on Local Marketing, click the link below:
Barry Deutsch
