A recent blog posting on the Marketing To Business Executives Blog talked about 10 different ways in which a company/consultant/coach could use content as a marketing tool for differentiation and branding.
Ten Use Cases for Content Curation in Marketing
Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. But as I look at the vendor landscape it is apples and oranges. Vendors are solving several different problems. Here is my take on the ten ways that content curation is used in marketing.
Barry Deutsch
