Mike Sansone writing on the Converstations Blog talks about amplifying your message by creating ripples in "your pond of CEOs".
One of the best ways to create ripples is to blog. You'll be found and heard by your target audience (CEOs), you'll gain free publicity by folks on radio, in business publications, and local newspapers, and your content will continue to be "re-broadcast" in expanding circles of influence.
You've probably resisted blogging - perhaps considering it a waste of time. Now might be the time to consider starting to blog so that you can create an effective inbound marketing program - where others seek you vs. you trying to find them (outbound marketing). Inbound marketing is less expensive, has a higher conversion rate, and is less complex than traditional outbound marketing programs, such as cold calling, email direct marketing, and advertising.
Here's the picture he paints in his blog article:
Let's look at it another way. Go to the edge of a lake or river. Drop a stone into the water close to your feet. The ripples extend only outward. Yet, give the stone a throw (complete with extension and follow through) and the ripples continue extending outwarrd, but also come back to you.
If you could generate returns/conversion/success at a 4:1 ratio compared to traditional cold calling or emailing techniques to reach potential CEOs - would the small time investment be worth it?
Perhaps, it's time to sign up for one of our Chair Advanced Social Media e-Courses on Blogging.
Barry Deutsch
