Here's an interesting blog post from Vicki Sullivan who recently wrote an interesting blog post at SullivanSpeakerOnline.com about how professional service providers (retained executive recruiters like me and Vistage Chairs like you) are FOUND when someone is searching for help or advice.
She spoke to the fact that a recent survey from two highly regarded expert organizations identified that two of the most popular ways of being FOUND are through either personal trusted referrals (A primary discussion point of this blog) and awareness and recognition (Duh - that's what we've also been talking about - the importance of personal branding).
To create a sustainable group with a waiting list of CEOs, you've got to master the process of obtaining high quality referrals and branding yourself in your local community so that potential Vistage Members can FIND you.
CLICK HERE for the link to the study Vicki referenced in her blog post.
Barry Deutsch
