In numerous conversations with Chairs, I’ve discovered there is still a reluctance to leverage LinkedIn as a tool for identifying and finding potential members.
In my last few workshops with Chairs, a few simple techniques have blown away the entire group of how easy it is to find outstanding prospects, link them back to your existing members and network, and engage with them. Many Chairs are still using techniques rooted in ancient history, such as cold calling or ineffective referrals, to reach potential members. In fact, one group of Chairs was so excited about the techniques, they asked to schedule a separate webinar just on using LinkedIn to find potential prospects in their respective cities/communities.
I believe that LinkedIn is one of the greatest tools you’ll ever have at your disposal for generating an abundance of potential contacts and then the follow-up ability to engage, nurture, market, and communicate with over time about the value of a Vistage/TEC membership.
I’ll go so far out on a limb to suggest that if you use LinkedIn for just a few hours a week, you’ll have more prospects than you know what to do with. You’ll start generating abundant referrals, have a great group to build a waiting list, and have an efficient and effective method to communicate with folks that might want to join your group in 6, 12 or 18 months.
The cost and time investment is minimal. The techniques are simple.
So, why are more Chairs not embracing the use of LinkedIn as their primary social networking tool to find and identify potential members?
If the issue is “I’m not sure what to do”, my recommendation is to join our upcoming e-Course for Chairs on Finding Members. Of course, the course is FREE – however, there is a time investment required during the 30 days to complete the homework assignments.
Here’s the link to the blog post where I announce the launch of the Chair e-Course for Finding Members:
Chair e-Course Announcement for Finding Members
If you would like to learn more about this e-Course, shoot me a note through the contact form on the Vistage Chair Blog by clicking here, fire off a note through LinkedIn in the Discussion Group, or you can always reach me through my contact information in the Vistage Village Database.
Barry Deutsch
