Tabbed Vistage Chair Portal
This site is organized in a tabbed structure - much like a series of file folders:
First Tab - FINDING MEMBERS
The first tab is the blog articles written by Barry Deutsch, Brad Remillard, and our distinguished list of experts. These blog articles include original content with tips, suggestions, recommendations, and other ideas. It also features short reviews of other blog articles written by experts outside of Vistage, representing the elite bloggers with expertise in particular subject areas. The blog articles we pick are considered to be outstanding best practices, most of which we have personally implemented and tested.
Second Tab - SM TOOLS
In this tab,we feature the blogs written about the various social media sites and the tools and applications for managing your social media and networking interactions. We'll highlight and review in the FINDING MEMBERS Tab some of the tools we use and consider to be valuable as you expand your social media and networking activities. review all the social media and social networking tools that you might find useful in managing your communication, branding, social networking connections. These might include tools like the MS Outlook Extension Xobni, Plaxo, Gist, Google Analytics, Snag-it, Google Wave, Google Buzz, Google Reader, Firefox Extensions, and many others.
Third Tab - SM NEWS
In this tab, we feature a few blogs that have a very high frequency of publishing, sometimes numerous times throughout the day, that will keep you up-to-date on changes and evolution within the arena of social media and social networking - great tab for news junkies.
Fourth Tab - NETWORKING
In this tab, we feature the blogs written specifically about networking, both on-line and off-line. We also have included some of the blogs specifically focused on LinkedIn since this is the acknowledged go-to site for professional networking. We'll be discussing with high frequency the use of LinkedIn as a core strategy in finding new members.
Fifth Tab -PERSONAL BRANDING
In this tab, we identify those blogs that are focused on to create a powerful personal brand. Creating awareness and differentiation is critical for your long term success. It's much easier to have people "FIND YOU" vs. "FINDING MEMBERS". We've picked the very best bloggers and experts on how to develop and sustain a powerful personal brand in your local community.
Sixth Tab -MARKETING
In this tab, we've brought together some of the best bloggers and experts on marketing on-line, using drip nurturing techniques to build relationships over time, connecting with potential people directly in the "market" for your services. Much of the material is generic. We've tried to focus on some of the blogs/experts who talk more to the issue of personal services marketing/consultant/coach marketing. In addition, we identify some of the blogs aimed at some of the more popular social media "marketing" sites, like Facebook - specifically creating Facebook Fan Pages separate from your personal Facebook account.
Seventh Tab - BLOGGING
Without a question, blogging is one of the most effective marketing vehicles for any business. It should be at the top of the pyramid for all your "marketing" and "personal branding efforts". Yes - it takes a tremendous amount of time to blog consistently (doesn't do any good if you're doing it inconsistently). Yes - it is a long-term strategy. You're probably NOT going to see an effective leverage from blogging until you've probably written over 100 blog postings. However, even though it takes a tremendous effort to write your own blog, it is, and will continue for years to be, the most effective method to distribute your message, branding, marketing.
We feature blogging tips, techniques, advice from the A-list of bloggers. We also feature a few blogs with the behind-the-scenes technical elements of building and developing a blog - especially using the most popular blogging platform of WordPress.
Use this "portal" for Vistage Chairs as your home base for some of the very best content and best practices on finding members, marketing yourself as a Vistage Chair/Leadership Coach in your local communities, and for creating a powerful personal brand.
Barry Deutsch
