Deborah Shane wrote a guest post on the Personal Branding Blog that got me to thinking. She spoke to the general weariness everyone seems to have around email messages. She made the following comments in her post:
People tell me all the time they are starting to only follow and get emails from people and companies that really connect with them and provide them with just enough timely information that they want and need. They say they are suffering from ‘email exhaustion”.
There are some really great professionals and companies who I like and admire but I just don’t want multiple daily emails.
What’s the best practice here and how does frequency help or hinder brand development and recognition?
I responded to her post with a question - how about social media messaging? Are people less likely to tune you out when the see your message in blogs, through LinkedIn, Twitter, or Facebook?
You opt into a mailing list because you wanted the free report or offer. Then you start receiving weekly emails. Before you know it, you've tuned it out, unsubscribed, or at a minimum, hit the delete key automatically.
However, you've chosen to be my friend on Facebook, on of my followers on Twitter, or a connection on LinkedIn. You've decided to subscribe to my RSS feed on my Blog. Does that level of connectivity with me grant me permission to publish information to you that you find helpful - more helpful than receiving email messages. My research seems to indicate that getting useful content via social media is "less intrusive" than receiving an email message.
Do you agree with statement? Think about how you receive useful information from others in your networks? What is typically more valuable or helpful to you - the stuff you get in an email offer or off the RSS Blog Feed from someone in your network?
To read Deborah's full article, please click the link below:
Take Your Time Developing Your Personal Brand
Barry Deutsch
