This badge is one reflection or element that illustrates I am quickly attaining the position of being an influential/authority figure in the specific area or niche of recruiting. There are many other metrics, standards, awards, badges, and recognition, but this was a big for me.
However, this blog is not about me - it's about you as a Chair doing the things that bring great CEO referrals to your doorstep.
Here's a key question: How do you reach the pinnacle of recognition as a Chair in your local community?
What will it take for CEOs to see you as the most influential expert around CEO-related issues?
How do garner the respect and admiration of CEOs so that they drawn to you as someone they would aspire to be with in a program like Vistage/TEC?
This is a follow-up to a previous blog post I wrote titled:
I've just been identified as the 12th most influential recruiter-now what?
By being active in Social Media, I get scored by various scoring tools and recognized by a wide variety of "influentials" and "authority figures" in the HR, recruiting, and talent space when it comes to the subject of recruiters or recruiting.
I get calls from business publications, radio programs, and other "authority bloggers" for interviews. Since I am recognized as an "influential" authority figure on-line, many people accept my comments, ideas, and suggestions as coming from a valued authority. They accept my content at face value. I don't need to prove myself, justify my comments, nor do readers feel the need to check me out to carefully.
I get a lot of messages that someone saw something I posted somewhere. My content is in many places. That leads to a higher level of trust and recognition.
My POINT in this blog post is:
As a Chair your task of being recognized in your local town, city, or community is much easier than my task. I've got thousands of competitors spread across the country. You've got a few other coaches or consultants in your local community.
Through the power and leverage of social media, you have the ability to establish yourself as the most influential/authority figure on CEO-related issues for entrepreneurial-middle market companies in your local community, whether that be Cincinnati or Vancouver.
Let me pose this question - if you were without a doubt THE most recognized influential/authority figure within your community for CEO-related issues - would that change the frequency and caliber of referrals you receive for your group?
Has our e-Course put on a path to achieve this ranking as THE most recognized influential/authority figure OR do you feel there's something you're missing? You're not sure how using the action items from our e-course with LinkedIn, Twitter, Facebook, and Blogging will get you there?
I'm going to make a conservative guess that the number of great hot referrals you receive for your CEO group will increase 3X-4X over a 12 month period, just through becoming a local "influential" or "authority" figure.
Your thoughts? Would love to see your comments on whether becoming an influential/authority figure on CEO-related issues could make a difference in the referrals and leads you get for prospective members.
Barry Deutsch
