Martin Davies writing on the business networking blog talked about the power that comes from Word of Mouth Marketing.
Martin made the following comments in his blog post about Word of Mouth (WoM) Marketing:
Word of Mouth is all about what someone who is not perceived to have an axe to grind says about someone else’s product or service. We pay more attention to positive (and negative) comments from our friends and associates about all sorts of things than what we see, read or listen to in the media.
In today’s world successful marketing is all about speeding up the person’s decision making through the value of a third party’s recommendation. They are valued because:
• They are seen as independent;
• They have experienced the product or service and are seen as knowledgeable;
• Advice they give is seen as relevant because they are thinking of that person.
I thought of his post on WoM Marketing in the context of chairs attracting new members to their group. Do you have a specific plan on how to use WoM beyond your existing members? How do you leverage your network to spread the good word about your work with CEOs? How do you leverage service providers (TAs) in your local community that constantly interact with CEOs to spread positive WoM about you and your group? Do you get local press - free articles - about your members and your group? Do you publish a blog that features member supplied stories and content about the value they get from your group. Do you leverage your members connections/contacts/networks in places like Facebook, LinkedIn, Twitter, and other on-line sites to spread positive WoM through their networks.
Are you hopeful that WoM will be effective for you - or should you have a plan in place to leverage this?
If you would like to spend 15 minutes on the phone, I'll show you a variety of ways in which you could immediately and dramatically expand WoM marketing through your network and in your local community. Shoot me an email and we'll schedule a 15 minute call.
To read the full article on WoM marketing, click the link below:
Why Does Word of Mouth Marketing Work?
Barry Deutsch
