I have an article I wrote a few months ago called "The Top Ten Hiring Mistakes". In the last few days, I RE-PURPOSED that content and very quickly boosted my exposure, PR, branding, interest, and engagement with my network.
I created a short slide show in Powerpoint with the same title. I then did a voice-over narration reading the blog post and syncing the slides - not the very best quality - but it was my first cut at creating a voice-over narration. I converted the narrated slideshow into a video and uploaded it as a new blog post to our website, the 50 LinkedIn discussion groups I belong to, my entire network, my LinkedIn Profile, all my Google Plus Circles, Twitter, Facebook, my listing for IMPACT Hiring Solutions on iTunes, and my YouTube Channel.
I also stripped off the audio from the narration and am uploading that to my iTunes Audio Channel, in addition to distributing it to other podcast directories.
One little article that initially took me an hour to write for my blog now has morphed into slide presentations, video, and audio formats and reached a larger share of my network and my network's connections.
Re-Purposing Content allows you to take original content and multiply or amplify it across new channels, groups, forums with additional formats. Some folks in your network might like to read your content, while others want to view it or listen to it.
You can do this too! These techniques and steps are part of the final phase of the coaching project over 60 chairs are now participating in which involves 9-12 personal hour long coaching sessions on how to establish an infrastructure for using social media (like LinkedIn) to find and attract CEOs for your group.
