I came across this interesting article on the Problogger Blog, which was a guest post is by Kevin Cullis of MacStartup.com.

Kevin made an interesting comparison between blogging and fishing. As you already know, this is the metaphor we use to describe the process of recruiting in our program "You're NOT the Person I Hired". We talk about the need to fish in deep waters and how to attract/lure the right talent to your "hook". The key problem we identify in that program is that companies settle for fish floating near the surface that are not always the best talent.

Marketing through blogging has a lot of similarities to the recruiting process. Finding candidates (CEOS for example) is not unlike conducting an executive search. Where are the fish hanging out, what's the right bait (content), and how do you hook them?

Kevin describes 6 steps to leveraging blogging as a fishing metaphor to attract and capture the attention of customer/clients (read: CEOs). Here's a small excerpt from his blog post about "where are your customers?" This is subject we cover extensively in our Chair e-Course on Using Social Media to Find, Attract, and Nurture potential CEOs for your group. Publishing Blog Posts without regard to where your potential CEOs might be reading them is a complete waste of time.

Step 3: Where are your customers/readers? Where do they visit, hang out, and connect with other readers of their tribe of offline and/or online connections? You have to know where are the ideal locations or “awesome fishing spots” for your customers/readers. Try fishing for salmon in the backwoods of Kentucky and you’ll go hungry.

If you would like to read the full blog post, click the link below:

What do fishing and blogging have in common?

Barry Deutsch