Can I Blog If I'm NOT a writer?
In a recent guest post on Problogger, one of the featured feeds under our blogging tab, Mark Hayward talks about the need for small business owners (Vistage Chairs and Members) to start blogging even though they don't see themselves as "writers on web".
I love the phrase Mark coins in his article "IMNOTAWRITER Syndrome" to describe the fear factor many business owners (Vistage Chairs) face in starting to blog as a vehicle for building their brand and driving people who are in need of their services or products.
You've heard me say it a hundred times.
Every web marketing study confirms it.
Blogging is the most effective method of traffic generation, personal branding, web-based marketing you could be using.
So - why are you not yet taking advantage of blogging?
Have you considered the three levels of blogging:
- Guest Blog on another blog to get your feet wet - would you like to try out guest blogging on our Vistage Leadership Community Blog? Requires no amount of technical knowledge and very little time.
- Host your blog on one of the major blogging platforms like WordPress.com or Blogger. Requires a moderate amount of technical knowledge and time to do effectively.
- Obtain your own domain and self-host your own blog. Requires a lot of technical knowledge, time, and financial investment to maintain and manage.
Which one will you choose?
At some level, you should begin immediately to start blogging.
Don't be left behind in the coming wave of social media - including the primary activity of blogging. Don't allow other business coaches in your local community to rob you of potential group members because you're using the excuse of "IMNOTAWRITER Syndrome."
