Pick Your Blogging Niche
We've beaten to death the idea of blogging as a valuable tool in erecting "sign posts" on the Web to guide people to you.
I'll continue to beat this drum until you're sick and tired of hiring it.
Why would I do this?
All Social Media studies and research now indicate that the most viable form of business marketing is blogging. No other social media strategy comes remotely close. So, let's assume I'm no longer trying to convince you to blog, but rather you've taken a leap of faith on my advice and you've either set up your own blog or you are guest blogging.
What do you write about?
I recommend a very focused niche to attract CEOs, presidents, and company owners.
Darren Rowse, who publishes a blog on blogging called ProBlogger (and is one of our featured bloggers in the tab on blogging) says this much better than I can. In a recent blog article titled "Choose a Niche For Your Blog", Darren says:
In the end this is about relevance – people seem to be drawn to niche focused blogs because they know that they’ll see content on them that focuses upon the things they are specifically interested in
How specifically have you defined your Niche?
When your Members go searching for information on a particular leadership or management topic, what do they search on, how do they find great content, and what technique do they use to get to this content?
As examples, see our two niche focused blogs on Career Management and Job Search and Hiring and Retaining Top Talent.
If the thought of setting up your own blog is slightly overwhelming right now, send us a note on our contact form if you would like to be a guest blogger on our Vistage Leadership Community Blog that is launching next week. We're going to build a blog around the very best "leadership" content on the web, and this could be a vehicle for providing you with a platform for putting "your toe in the water" to try out blogging.
Barry Deutsch
