Jason Jacobsohn, on his Networking Insight Blog, listed 7 keys to relationship building success. My favorite was number one on his list:
Build trust and credibility
So here's the $64000 question: How do you build trust and credibility with potential CEO members and Trusted Advisers who might refer their CEO clients to you?
One of the best ways (and most simple) methods to establish trust and credibility is through leveraging social media as an expert in the areas that your target audience is most interested, such as leadership. Some people you will take the time to meet and nurture the relationship face-to-face. Unfortunately, you cannot possibly do that with everyone in your network.
For those that are not immediate prospects (such as they will sign up to join your group in the next 30-90 days), you can engage with them to build trust and credibility by engaging in tweeting, friending, blogging, and connecting. Your primary tool can be a blog and your distribution/communication channels can be Twitter, Facebook, and LinkedIn. Make them hungry for your content, advice, and insights. Distinguish/differentiate yourself for them.
To read the full article on how to build successful business relationships with those in your network or pipeline, please click the link below:
7 Keys to Successful Business Relationships
Barry
