Denise Wakeman, one of the top blogging experts on the Web, published a blog posting with the challenge of “why do you blog"?” In her post, Denise made the following comments:
I'm constantly exhorting business owners and service professionals to use a business blog as a marketing tool. Some eagerly jump on board, others are reluctant or downright hostile to the idea.
Of course, if you do make the leap into the blogosphere, you've got to have a plan and more importantly you've got to know why you're blogging.
I believe blogging is a tremendous, outstanding, extraordinary, phenomenal, marketing platform that is cheap, inexpensive, low cost, and low time investment for the return. It is tailor-made for consultants, coaches, and speakers – anyone with a subject matter expertise who is trying to establish their brand, identify, awareness, differentiation, and message in a crowded field. Did I leave Vistage/TEC Chairs out of that list. They could be the ones that benefit the most from blogging.
If you are blogging, why do you do it?
If you’re not blogging, what’s holding you back?
To read the full article Denise Wrote on her Blog: Business Blogging – How to Build a Better Blog, click the link below.
Barry Deutsch
PS - Have you registered for our next Chair e-course class starting in February? We're almost at capacity for this next group. You can either send me a note directly or request to participate in the Chair e-course by sending a message through the contact form on this blog.
