I was reminded how important it is for your potential customers to view you as a trusted source of information in re-reading this blog article in my archive from the Reputation-to-Revenue Blog. Study after study has shown that a large percentage of buying decisions (both for products and services) are being done through web searches. [...]
Tag Archive for ‘B2B Marketing’ 
Is Fear Holding You Back From Business Blogging?
Have you launched a corporate blog yet? What’s holding you back? We have a saying in our basketball program based on one of the most popular quotes ever issued by a coach: “You’ll miss 100% of the shots you don’t take.” How many shots (opportunities) are you missing because you’re afraid to shoot (start blogging)? [...]
Can Social Media Help You Improve Relationship Marketing?
Patti Stafford writing on the Blogging Tips website talked about how social media can improve relationship marketing. However, she made an important observation that you have to connect personally with your audience. Sending “form” emails and broadcasting where you had lunch on Twitter is NOT relationship marketing. Social Media can provide a great platform to [...]
Has Selling Become Too Complex With New Technology?
The idea that selling has become very complex is an issue that has preyed on my grey matter for the last few years. Are we buried in a convolution of minutia? Has selling become more complex or is it just the environment?
