Mic Johnson wrote a funny blog article titled “20 Reasons Why Your Business Should NOT be on LinkedIn.” I almost fell out of my chair laughing and then realized he had nailed it - most companies are resisting or ignoring using new tools, such as LinkedIn. It is the number one business networking and referral [...]
Category Archive for ‘social media’ 
LinkedIn Offers Powerful Tools for your Sales Team
Are you effectively leveraging the powerful tools that LinkedIn provides for sales professionals to improve sales?
Should you be Business Blogging?
Sometimes I stumble across an interesting article that works for Vistage and TEC Chairs, Speakers, Trusted Advisers, and Members. This might be one of those articles. Is Blogging for everyone? Could your business, consulting, speaking, services, and products benefit from launching a blog? This a little bit of a “devil’s advocate” post. Everyone is jumping [...]
Do Your Customers or Clients view you as a Trusted Source?
I was reminded how important it is for your potential customers to view you as a trusted source of information in re-reading this blog article in my archive from the Reputation-to-Revenue Blog. Study after study has shown that a large percentage of buying decisions (both for products and services) are being done through web searches. [...]
Is Your Social Media Strategy Based on What Individuals in the Company Post On-line?
Carolyn Maul, writing a guest post on Kyle Lacy’s Blog, describes a number of key issues to think about in crafting an effective social media strategy. I’m still very surprised by the number of entrepreneurial, small business, middle-market companies that have not yet crafted a strategy or evaluated the opportunity/potential to add social media [...]
Introverts Love Social Media - Implication for Your Business
Social Media levels the playing field for introverts and extroverts. Social media gives introverts an equal footing with extroverts to let their hair down, be bold, engage in active “real-time” conversation, and a let a little spontaneity shine through. Have you noticed this introversion-to-extroversion shift occur within yourself or with those around you? Some of [...]
Do You Get A Ripple Effect Through Your Target Audience?
I really like the idea Mike Sansone wrote about on the Converstations Blog when he referred to amplifying your message by creating ripples in your marketing efforts. One of the best ways to create ripples is to blog. You’ll be found and heard by your target audience, you’ll gain free publicity by folks on radio, [...]
LinkedIn: You Can No Longer Ignore This Social Media Tool
When LinkedIn surpassed 100 million members, the official LinkedIn Blog published an interesting set of fun statistics. All joking and funny statistics aside, LinkedIn is an extraordinary powerhouse of a site. If you’re not using it for recruiting top talent, business development, market research, prospecting for sales, lead generation and nurturing, branding, pr, and content [...]
Can Social Media Help You Improve Relationship Marketing?
Patti Stafford writing on the Blogging Tips website talked about how social media can improve relationship marketing. However, she made an important observation that you have to connect personally with your audience. Sending “form” emails and broadcasting where you had lunch on Twitter is NOT relationship marketing. Social Media can provide a great platform to [...]
Can Social Media Improve Your Sales Lead Generation?
Umberto Milletti, in his post on the Social Media B2B Blog, describes the value that using social media tools in the sales process can bring to improving or enhancing lead generation activities for your sales team. He describes some of the key benefits as: If they are not the decision maker, identify decision makers within [...]
