Are you training your sales professionals in how to use the advanced features of LinkedIn for marketing, introductions, and relationship building? If not, are you potentially ignoring a tool that could dramatically leverage your time and effort? If you have not gone down this path yet, what's holding you back?

Here's a few ideas:

• Does everyone in your company have a LinkedIn Account?
• Has each person input their entire contact list to check who they know is already on LinkedIn?
• Have your sales professionals used their own contact list and that of everyone in the company to identify potential buyers at target companies who already know someone in your company - through which a warm introduction could be obtained?
• Do your sales people use the profile manager and tagging to sort, manage, email, and nurture potential contacts?
• Do your sales professionals all have impressive profiles fully filled out and an extensive LinkedIn Company Page?
• Are your sales professionals using the advanced features of LinkedIn, such as blogging, presentations, video, reading lists, and others to engage with potential clients?
• Have you brought in or hired a LinkedIn Sales Trainer to teach and train your team?
• Have you sent your sales people to online e-courses/webinars to learn how to adapt LinkedIn to their unique selling approach?

Do you have a precise plan of how to bring your entire sales team up to speed on using LinkedIn to improve sales?

Barry Deutsch

Related posts:

1. Is Your Sales Team Learning and Growing?
2. Can Social Media Improve Your Sales Lead Generation?
3. Do You Challenge Your Sales Team To Keep it Fresh?

Tagged as: networking for sales leads, sales growth, sales learning, sales management blogs, sales management mistakes, sales management resources, sales management tips, sales management tools, sales team development, social media for small business, social networking