Do Sales Managers Realize They Are Making These Mistakes?

 

Why does Benjamin Franklin’s quote about the definition of insanity seem so appropriate for many managers – especially sales managers?

In an interesting article on the Sales Archaeologist Blog, Frank Belzer laid out his Top Ten Mistakes that he sees Sales Managers making over and over again. I’ve listed a few items from the Top Ten List below. As you look at this list – has the sales manager or executive in your organization making these same mistakes year after year?

In our executive search practice for sales leadership, we’ve noted that most replacement searches are not due to lack of competency, intellect, knowledge, or past experience. Frequently, it’s the inability to execute around basic and fundamental elements of best practices in sales management. There is no magic formula or pixie dust that separates top performing sales managers from weak sales managers.

The difference between the two groups in terms of results and outcomes is dramatic. The number one element that separates these two groups – top talent vs. weak performers – is in the execution of sales management best practices, which are nothing more than common-sense approaches to good management. As you may recall, measuring the ability to achieve flawless execution is one of the 5 Core Interview Questions in our Success Factor Methodology. Many companies make mistakes in hiring by not probing and validating at a deep level the ability to execute.

Here is the Top 3 on the Top Ten List published on the Sales Archaeologist Blog:

 

  1. Your sales people learn to be consultative with your clients by your example being consultative with them. Everyone wants their sales people to be consultative but so often managers operate through ultimatums, quick commands or terse comments Рnot consultative.
  2. Your sales people learn how to listen because you listen to them.
  3. Your sales people learn how to make your prospects feel comfortable with change because you demonstrate how it is done when changes need to be made on the team.

If you would like to see the rest of the list, click the link below. Are you up for measuring your sales manager against this list?

The Top Ten Mistakes Sales Managers Don’t Even Know They Are Making

Barry Deutsch