Are you effectively leveraging the powerful tools that LinkedIn provides for sales professionals to improve sales?
Tag Archive for ‘social media for small business’ 
Should you be Business Blogging?
Sometimes I stumble across an interesting article that works for Vistage and TEC Chairs, Speakers, Trusted Advisers, and Members. This might be one of those articles. Is Blogging for everyone? Could your business, consulting, speaking, services, and products benefit from launching a blog? This a little bit of a “devil’s advocate” post. Everyone is jumping [...]
Do Your Customers or Clients view you as a Trusted Source?
I was reminded how important it is for your potential customers to view you as a trusted source of information in re-reading this blog article in my archive from the Reputation-to-Revenue Blog. Study after study has shown that a large percentage of buying decisions (both for products and services) are being done through web searches. [...]
Is Fear Holding You Back From Business Blogging?
Have you launched a corporate blog yet? What’s holding you back? We have a saying in our basketball program based on one of the most popular quotes ever issued by a coach: “You’ll miss 100% of the shots you don’t take.” How many shots (opportunities) are you missing because you’re afraid to shoot (start blogging)? [...]
Is Your Social Media Strategy Based on What Individuals in the Company Post On-line?
Carolyn Maul, writing a guest post on Kyle Lacy’s Blog, describes a number of key issues to think about in crafting an effective social media strategy. I’m still very surprised by the number of entrepreneurial, small business, middle-market companies that have not yet crafted a strategy or evaluated the opportunity/potential to add social media [...]
Do You Get A Ripple Effect Through Your Target Audience?
I really like the idea Mike Sansone wrote about on the Converstations Blog when he referred to amplifying your message by creating ripples in your marketing efforts. One of the best ways to create ripples is to blog. You’ll be found and heard by your target audience, you’ll gain free publicity by folks on radio, [...]
LinkedIn: You Can No Longer Ignore This Social Media Tool
When LinkedIn surpassed 100 million members, the official LinkedIn Blog published an interesting set of fun statistics. All joking and funny statistics aside, LinkedIn is an extraordinary powerhouse of a site. If you’re not using it for recruiting top talent, business development, market research, prospecting for sales, lead generation and nurturing, branding, pr, and content [...]
Can Social Media Help You Improve Relationship Marketing?
Patti Stafford writing on the Blogging Tips website talked about how social media can improve relationship marketing. However, she made an important observation that you have to connect personally with your audience. Sending “form” emails and broadcasting where you had lunch on Twitter is NOT relationship marketing. Social Media can provide a great platform to [...]
Has Selling Become Too Complex With New Technology?
The idea that selling has become very complex is an issue that has preyed on my grey matter for the last few years. Are we buried in a convolution of minutia? Has selling become more complex or is it just the environment?
Can Social Media Improve Your Sales Lead Generation?
Umberto Milletti, in his post on the Social Media B2B Blog, describes the value that using social media tools in the sales process can bring to improving or enhancing lead generation activities for your sales team. He describes some of the key benefits as: If they are not the decision maker, identify decision makers within [...]
