Is Your Job Search Saw Sharp or Dull?

One of my favorite books is The Seven Habits of Highly Effective People by Steven Covey.

Over the past two decades I have constantly referred to this book for insight and personal growth. Covey describes one of the habits effective people embrace as “Sharpening the Saw’”.

Sharpening the Saw is the process of becoming better, learning more, seeking knowledge to improve what you do. It’s a life-long desire to improve yourself through deep learning, uncovering best practices, learning from others, adapting the techniques and stories you find on blogs, books, workbooks, iTunes, YouTube, and other sources.

Through an informal survey of thousands of executives and managers conducting a job search – less than 10% are investing time to “Sharpen their Job Search Saw”

Why? Does this seem dysfunctional?

It’s NOT brain surgery – there is a wealth of material out there that is both inexpensive and free – why are the vast majority of job seekers NOT taking advantage of it?

Let’s take the content Brad and I publish on Job Search. I’m biased – but I do think we offer some of the very best tools, techniques, methods, and framework for implementing job search best practices. Our ecommerce site offers a wealth of job search materials that are easy to use at a price that is embarrassingly low.

Layered on top of some of our kits, workbooks, audio, and other tools is a vast archive of FREE tips, tools, templates, and audio. Why do most job seekers NOT take advantage of the inexpensive best practice tools to improve their job search. Okay – forget inexpensive tools – let’s just talk about the FREE content Brad and I publish. Wait – Brad and I are not the only job search experts out there writing, recording, and publishing great material on improving your job search.

There are some extraordinary experts on personal branding, resume writing, cover letters, interviewing, and networking. Yet, less than 10% of all job search executive and managerial candidates would be able to identify who are the top three writers/publishers on personal branding for a job search, who are the very best content providers for networking?

If you are in a job search, how could you not know this information – it’s because you are not continuously Sharpening the Job Search Saw.

Let’s agree you will begin to Sharpen the Job Search Saw from this point forward – no more excuses about not having time or resources to improve your job search. Here are 5 immediate things you can do to Sharpen the Job Search Saw:

1. Listen to our FREE Audio Programs on Job Search from our weekly Radio Show
2. Test drive our Job Search Workbook for the cost of shipping
3. Get the Self-Assessment Scorecard on Evaluating Your Job Search
4. Subscribe to this blog to stay up-to-date on all our latest audio releases, new templates, and tips on how to implement the Career Success Methodology in your job search.
5. Try our Home Study Job Search Kit to cut in half the time it takes to complete your job search – if you’re not completely satisfied – return it

Don’t wait another day to start Sharpening Your Job Search Saw!

Barry Deutsch

Resume Do’s and Don’ts

Every person that has put together a resume knows the basics, no spelling errors, limit to two pages, chronological format, use keywords and so on, but there are other basic issues that candidates do and don’t do that  have a big impact on getting their resume noticed. By getting noticed I mean read and ultimately you get a phone call or email.

Lets all agree there is only one reason for a resume, and that is to get an interview. That is it — PERIOD. A resume isn’t to get you a job, it isn’t a networking tool, it isn’t a bio and most important of all a resume  isn’t ABOUT YOU.

A resume is about the person reading the resume. If the only purpose is to get you an interview, then the resume better stand out so they take the time to read the resume. Standing out doesn’t mean gimmicks, highlighting or other tricks that only make you look desperate. Standing out means they see what they are looking for and want to read on and ultimately engage  you.

I believe candidates need to realize how people review resumes or take a step back, be very objective, and think about how they reviewed resumes when they had a stack of 100+ resumes sitting on their desk.

I know for me it starts with the 10 second review.  I’m looking for a few box checking items or points and if they are missing, or aren’t a fit, I move on. For example:

• If my client isn’t going to relocate, and you are from out of the area, you are gone.
• If I’m searching for a VP of X and you are a VP of Y you are gone.
• If for whatever reason you have to have experience in a specific industry and you don’t, or haven’t at least worked in an industry that is a close fit, you are gone.
• If my client is a small entrepreneurial company and you have only worked in very large companies you go into the “B” pile.
• If you have had 8 jobs in the last 8 years chances are you are either gone or in the “B” pile.
• If the scope of your positions don’t align with my client’s you are gone. For example,  if I’m searching for an International X and all your resume discusses is domestic, I think you know what is going to happen.

A recruiter, HR person or hiring manager can determine these in 10 seconds or less. Once all of these fundamentals are box checked then I’m going to take the time to read the resume in more detail. It is here that the rubber meets the road. This is where the resume needs to be about my client, NOT YOU. It is here that I’m making the decision of whether to pick up the phone and call you or not.

So it is critical under the “do” column of “Resume Do’s and Don’ts,” that you meet these basic screening issues or at least in one fashion or another address them.  For example, if you are open to relocation and willing to pay your own relocation expenses that should be in the cover letter. This could help level the playing field with local candidates,  if other points on your resume are compelling. You may go to the “A” or  “B” pile instead of being eliminated.

Under the “don’t” column of  “Resume Do’s  and Don’ts,” you need to make sure that when the person gets to the reading stage of your resume that you don’t discuss  irrelevant issues or accomplishments. This is the time to stand out, differentiate yourself and hit a home run.

The biggest “don’t” is don’t try to get by with a one-size-fits-all resume. These resumes are so generic it is impossible to know exactly what the candidate actually did. The bullet points don’t include results and are so vague the reader could change the name at the top and the resume would be like all the rest.

Don’t regurgitate the duties, tasks and responsibilities of the job in bullet point format.  Most companies will not consider you a great hire if all you do are the very basic duties of the job. Your bullet points should demonstrate the exceptional work you have performed. The resume bullet points should sing out loud and clear, “Here are the benefits to you if you hire me.”

Change  your perspective on the resume. Stop thinking of it as a resume about you. Start thinking of it as a marketing document or advertisement. These are generally about the targeted audience and designed to get their attention.

Join our Linkedin Job Search Networking Group along with over 3100 others. Exceptional articles and discussions are all free. CLICK HERE to join.

To help  you build a great resume, we have a put together our “Complete Resume Writing System.” Everything  you need to make sure  your resume is compelling and about the reader is included. Candidates spend hundreds of dollars on resume writing  services when they don’t have to. Our Complete Resume Writing System is available for just $39.95. CLICK HERE to at least see if it can help you. It will save you hundreds.

Resume Do’s and Don’ts – Radio Show

Knowing how your resume is screened will help you understand why you do or don’t hear back from recruiters, HR or hiring managers. These are not the basic do’s and don’ts such as spelling, grammar, or formatting.  You already know those things. We are discussing the practical application of the most common mistakes candidates make that result in their resume getting screened out. Most of these mistakes are so easy to fix, so common sense and so obvious one wouldn’t think it would take a whole show to discuss. We give you insight into what our clients tell us, their actual screening methodology and what you can do to get past the 10 seconds resume screening 90% of the time.

Join our LinkedIn Job Search Networking Group along with 3100 other LinkedIn members. To join CLICK HERE.

You can download for FREE a Job Search Self-Assessment Scorecard. This will help evaluate the strengths and weaknesses in your job search so you can identify what  you need to tweak. This will help you conduct the most effective job search possible. CLICK HERE to get your free assessment.

To download this and past radio shows in our audio library –  CLICK HERE

Considering a Career Change? Here Are Some Things to Consider.

Recent surveys and news stories are addressing the issue of how many people are changing careers due to the recession. For many this is turning out to be a very positive experience. For some it is an opportunity to do something they have wanted to do for years, but never had the chance. Regardless of your reason for wanting to do something different, it should start with an assessment of your skills and which of these skills is transferable.

Jumping into a career change is tough enough, but not knowing what skills you bring to the party and how you can leverage these skills will make the transition even tougher. Many candidates believe that just because they have a skill it makes them marketable. This is not necessarily true. You are  only marketable if a need exists for that skill. You can’t assume that there is a market, and that the market is willing to pay what you are asking.

Also, others may have the same skill, and some additional experience using that skill, that makes them more desirable.

A suggestion would be to first conduct a skills assessment (CLICK HERE to download a FREE Assessment). We suggest that you complete this, but also that others complete it for you. Those that know you the best will see your skills from a different perspective.

Once you  know what skills you have rank them. The ranking should not only be based on how strong a skill this is for you, but also if it is a skill you really enjoy using. Just because you have a skill and are good at it doesn’t mean you enjoy it. For example, you may have a skill that allows you to really get into details, quickly grasp the issue, and come to a conclusion. However, if you hate getting down into the details, have dreaded it every time you have had to do it, it may be a strong skill, but not a skill you want to base a career change on.

Next you will have to determine if there is a market for these skills, where the market is, and the value of these skills in the market. More specifically not the value as a whole, but as it relates specifically for you. You can’t forget others that have these same skills. If they have some additional or unique experiences that you don’t, then your market and value in that market is decreased.

You can do some of the market research on the Internet. Go to the job boards and search open positions seeking these skills. This will give you an indication of market size and value. For example, if 100+ job openings appear and the compensation is in line with your expectations, you are more likely to be able to make that career change than if there were only one or two openings.

Don’t ignore the colleges and universities that have majors in the functional area in which your skills align.You might even discover some additional education you need to be successful.

Finally, I believe too often candidates don’t even explore the opportunities to buy a business or start a business. I would recommend contacting a business broker and at least having a conversation with them to discover if this is a viable option for you.

Making a career change isn’t easy, it takes time, planning, and the right set of transferable skills to be successful.

Download a free skills assessment from our Web site. Go to www.impacthiringsolutions.com and scroll to the bottom to the, “What’s New” section and click the Skills Assessment link.

Also, listen to our weekly radio talk show on Monday’s at 11 – Noon PST on www.latalkradio.com