Posts tagged: Personal Branding Mistakes

Do you have the right tools for your search?

Like most recruiters, I attend too many networking events. Once a person hears that I’m a recruiter, they generally want to engage me in some conversation that usually ends up with giving me a business card or resume. WRONG TOOLS.

Even when I meet candidates, not for an interview, but just to help them in their search they give me a business card and a resume. WRONG TOOLS.

Most candidates don’t have the right tools for the right purpose or they have one set of tools for every aspect of their job search. WRONG AGAIN.

When one is trying to fix anything, they need the right tools to do the job correctly. Would you try to hang a picture on your wall using a 16 pound sledge hammer?

One tool does not fix all problems – same with a job search.

At a minimum, there are two types of tools you need to use during a job search. One set is for networking, and the other set is for use when applying for a position, interview, responding to ads, or anything directly related to a specific position.

Networking tools are designed to accomplish a couple of specific goals:

1) Assist the person or contact in remembering you and something about you. The contact needs a tool to identify you from all of the other contacts in their stack of business cards. This is so they can refer you. In two weeks, most contacts don’t know which Pat you are in the stack, if Pat is male or female, or what industry Pat has experience in. Not a good way to get a referral.

2) Assist with referrals and introductions. How many times have you had a networking meeting with anyone and walked away with a specific referral to a hiring manager, HR person, lead directly into a company that fits your background, or someone other than a service provider or recruiter. It happens, but this is less often.

These two things happen because most candidates don’t have the correct networking tools. They too often just hand the person their resume and a general business card. THESE ARE NOT NETWORKING TOOLS. Stop using them. They are the wrong tools.

Get the right tools.

1) Use networking business cards. These cards use the back of the card. On the back is a list of industry experiences, titles, target companies or anything that will help the person remember you from all the rest in their stack of cards.

2) Use a bio not a resume. Don’t just use a generic bio. Use a targeted and focused bio on what introductions and referrals you are seeking. The bottom third of the bio should list the specific company names and people you want to meet. This way when the contact is looking at your bio they can easily identify if they know the company or person. Then right there on the spot they will often indicate they can facilitate an introduction.

There are other tools you need, but these are the most important.

Good networking tools help people help you by remembering who you are and what connections you are seeking

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

How effective is your job search?  If you are not sure, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resources link.

I welcome your thoughts and comments.

Brad Remillard

 

Why is hiring a job search coach so unusual for most executive job seekers?

Could an Executive Job Search Coach help you to reduce your job search timeframe by 50% or more?

As I mentioned in a previous post, I just presented to one of the largest gatherings of job seekers in the Los Angeles area. The program was sponsored by the Catholic Arch Diocese and Interfaith Council.

Thousands of job seekers showed up who were desperate, not sure what to do next, and had been our of work for 6-12 months or more.

I don’t know about you – but I couldn’t handle being out of work for a year – and the bad news is that the job market will likely stagnate or get worse before it starts to turn around. It’s likely to be a year or more before we see a significant improvement in the job market.


Difference for coached/non-coached job seekers

This morning I started to think about what is one of the key differences between the executives I’m coaching in their job search, and those who showed up for the job search conference titled HOPE WORKS!

The key difference is that the job seekers I’m working with are getting coaching and the others are not. Allow me to be more specific:

Almost every executive candidate we have agreed to take on to conduct job search coaching has found a job within 90 days. By the 30 day mark, they are getting numerous leads, referrals, and interviews scheduled. In addition to real job opportunities, they are typically deluged with temporary and consulting opportunities. By the 60 day mark, they have a continuous stream of abundant job leads, referrals and opportunities. Their pipeline is full to the point of overflowing and they are overwhelmed with the response from their expanding network.

These candidates who are being coached have hundreds of job search tasks and activities and the combination of all those best practices is yielding great outcomes.

Conversely, the candidates not using coaching are floundering, frustrated, and not sure what to do next. Many have actually lost hope and have taken themselves off the job market.


Why are you not using job search coaching?

So, why are you not using coaching to help you in your job search?

I don’t mean the soft kind of career coaching that helps you figure out what you want to be when you grow up – I’m talking about the nitty-gritty, hardcore, focused effort around finding a great job in your specific niche.

You’ll invest in coaching for your kids piano lessons, baseball, basketball, and math tutoring – but you’re unwilling to invest in yourself to find a great job quickly.

I don’t get it.

I don’t see the logic.

Many of you might say “I can’t afford job search coaching”

Keep in mind the cost of effective job search coaching is inconsequential compared to the lost income of not being employed for another 6-12 months.

Let’s break it down into simple math. Let’s assume you earn $120k per year. If you go another 6-12 months without landing a job – which is very likely unless you’re generating at least 2-3 interviews a week right now – you’re going to be out-of-pocket $60-$120k in savings. Can you afford to do that?

What would you invest in yourself if you could cut that time in half and save $30-$60k?

It’s nothing more than a cost/benefit equation.

Okay – there is one huge issue bigger than the cost – picking a coach that has the proven ability to help you find a job within 3-6 months at the executive level.

Most job search coaches are useless – they don’t understand the process of networking, leveraging social media, blitzing an opening, having multiple strategies, and circumventing HR and recruiters to get to the hiring manager. As one example, most job search coaches tell you that it’s important to network, but they can’t walk you through step-by-step the 50 different things you have to do to generate an abundance of job leads and referrals.

Has this been your experience or frustration?


Self-Assessment of your job search

If you would like to see firsthand the value of good job search coaching, take our FREE Job Search Plan Assessment which you can download by clicking here. If you’re not hitting in the top 90% on your self-assessment, you desperately need job search coaching to accelerate and improve your job search plan. If your current job search coach is NOT covering everyone one of these issues, it’s time to make a change.

EVERY SINGLE DAY that goes by in which you don’t substantially improve your job search techniques, strategies, and tactics – means that you can basically add another week to the length of your job search. For example, if you HAVE NOT made huge leaps forward in your job search over the last 5 days, you can count on your job search taking another week tacked on to the end of 6, 12, or 18 months.

How many weeks are you going to add onto your job search, before you decide to invest in yourself like your parents did when they hired coaches/tutors for you when you were young, or like what you do now with your children.


STOP

STOP being in denial about how hard it is to conduct a job search!

STOP thinking you have all the knowledge to conduct an effective job search!

STOP thinking you have the internal discipline to stay focused on conducting an effective job search all by yourself!

STOP thinking in terms of fees for a job search coach, and start thinking about minimizing your lost income!

If you’re seeking a $100k or above level job, you owe it to yourself to find a great job search coach and immediately cut in half the time it’s going to take to find an outstanding career opportunity.

Barry Deutsch

PS – Once again, you can download the FREE Job Search Self-Assessment by clicking this link. If you’re not conducting an effective job search, perhaps now is the time to consider investing in a job search coach before you waste another 2-3 months.

7 Reasons Recruiters Screen You Out

I know from all of the comments I receive, the tweets on Twitter, and the comments on blogs and articles about recruiters, that one of the biggest frustrations with candidates is about recruiters. On a daily basis I read, how mean recruiters are, how people claim to be qualified for a job don’t get past the recruiter, how people with years of experience  get weeded out by recruiters, and of course, the black hole resumes go in when candidates send them to recruiters.

First, let me clarify that I’m not trying to justify bad behavior by some and maybe even many recruiters. Every profession has them, some more than others. There are even bad doctors, engineers, pastors and so on. The purpose of this article is to clarify for candidates what recruiters do and why, to help reduce the frustration. I hope by understanding, although maybe not accepting, it will make it easier on candidates.

Recruiters don’t really care if you are qualified, have years of experience, or have all the right skills, knowledge, and certifications. Obviously these are required. You must recognize that many candidates have these for every job. Recruiters don’t get paid  for finding candidates with these traits. I can tell you as a recruiter for 30 years, and one that still makes a living as a recruiter, how much I wish this was the case. If  it were the case, I would be writing this article sitting on my yacht, instead of my patio.  We get paid only for finding hireable candidates.

I learned this in my first year as a recruiter. I would ask the client if they liked the candidate and many times they would say they did. I would ask if they thought the candidate was qualified and they would reply, “Yes.” I would even ask if they thought the candidate could do the job and they would reply, “YES.”  These were all good questions that lead me to believe the candidate was going to get hired, only to find out someone else got the job other than my candidate. Why? How could this be? I was just as mad, frustrated, and upset as the candidate.

The answer was simple. One day I was venting my frustration to a much more experienced recruiter who informed me that I wasn’t asking the right question. He said those are all nice things to know, but those aren’t what I care about. The question I should have asked was, “Is the candidate hireable?” Now that question has a completely different meaning. It is what I and the candidate really wanted to know.

So what is hireable? Well, as one justice on the Supreme Court once said, “I can’t define it, but I know it when I see it.”  So much of what is “hireable” is subjective by both the recruiter and the hiring team and is hard to define. The following is my best shot at trying to define it. This is by no means an all-inclusive list. Again, it is designed to simply help candidates better understand, with the idea that understanding helps reduce frustration.

  1. The candidate has all of the requirements to do the job. This is a given.
  2. The candidate is neither under qualified or over qualified. My experience is that candidates accept the under qualified, but rarely accept the concept of over qualified. Either one makes a candidate not hireable.
  3. Presentation. I have written extensively about this. Recruiters care a great deal about how you present yourself. I don’t just mean physical presentation. I mean the complete package of presentation skills. Your presentation skills start the minute you answer the phone for the first time.
  4. Communication skills must be appropriate for the position. This just happened to me recently. I was doing a search for a communications person in a PR firm. One candidate had all of the right qualifications on paper, a good background, good schools, but constantly used the word “like” in just about every sentence. One would expect a person in PR communications to know better. Sorry, but not hireable from my point of view. My client would question my judgment if I recommended them for a communications position and they couldn’t communicate properly.
  5. Style is important. Granted this is very subjective, but this is why companies are willing to pay recruiters thousands of dollars. They trust our judgment on this issue. If the style of the candidate doesn’t match that of the hiring manager then the candidate may not be hireable. It doesn’t mean that  the person isn’t a good person, it just means that they aren’t the right person.
  6. Fit is another highly subjective characteristic that determines hireability. If your personality isn’t going to meld with that of the hiring manager or the company’s culture, then you aren’t hireable for this position. Not everyone is the right fit. I interview candidates all the time that tell me they left the company because it just wasn’t a good fit. I know recruiters do their best to make sure this is aligned. Nobody benefits if the candidate doesn’t work out because they can’t adjust to the company.
  7. Listening and answering the questions. This is part of communication, but needs special attention. Every recruiter is assessing how you listen and answer their questions. Recruiters know this is an indication of how you will perform in front of the client. This is the point at which most candidates eliminate themselves. They don’t answer the question asked, their answers are so vague it is impossible to know what THEY did, or they ramble on in hopes of covering everything. As a result, I would not only be embarrassed to present you to my client, but worse, my client would be upset with me for doing so.

From my position as an executive recruiter, these are just the top seven things a candidate must excel at to be hireable.

Is your resume not getting noticed by recruiters? Try using this sample cover letter. Candidates tell us this cover letter has tripled their response rate from recruiters. CLICK HERE to download this sample cover letter.

For a lot more on this topic, and other job search related topics, join our LinkedIn Job Search Networking Group. It is a great resource for career experts and discussion. It is free. CLICK HERE to join.

Is your job search going as well as  you thought it would? Is it moving slower  than you expected? If it is, then download our FREE 8-Point Job Search Assessment Scorecard. It will help you identify the strengths and weaknesses of your job search. CLICK HERE to download.

If you liked this article, please share it with others on your Facebook page, other LinkedIn groups, or with your contacts.

I welcome your thoughts and comments.

Brad

Don’t Blame Me For Your Job Search Lack of Success

Success and Failure Road Sign

In one of my recent blog posts, I suggested that if your job search is now moving past one year, in most situations your job search is ineffective. You can read that post about job search failure by clicking here.

From my perch regarding ineffective job searches

I was deluged with hate mail.

It’s not my fault that your job search is taking so long.

I sit up on this perch and everyday talk to a lot of candidates and hiring managers. I’ve been doing it for 25 years. This is the 5th or 6th major recession and job market depression I’ve been through.

I’m sharing with you hard, quantifiable facts and information based on surveys, research, and talking to hundreds of unemployed candidates on a weekly basis.

I’m going to go way out on a limb here and suggest that if you’re still conducting a job search after one year, you’re not doing everything you could be doing to conduct an effective job search.

A number of candidates got indignant and upset that I could make such a suggestion.

Prove me wrong about your job search effectiveness

Then prove me wrong!

If you’re not hitting 3’s (the top score) on almost every item, then you’ve still got a lot of room to improve. If you can honestly score yourself as 3’s on every item, I’ll stand corrected on whether you’re conducting an effective job search. I acknowledge that there are always “exceptions to the rule.”

However, in most situations, if 100 candidates were to complete the self-assessment, one out of ten – less than 10% – are conducting a job search that might be categorized as adequate or minimally effective.

In this job market – which has been compared to the Great Depression – and doesn’t seem to be getting any better – you can’t get by conducting an “adequate” or minimally effective” job search.

If you want to complete an executive or managerial job search in less than one year – you’ve got to take it into the top 10% NOT bottom 10%.

Once again, I’m going to go way out on a limb and suggest that the vast majority of unemployed candidates I’ve interviewed for executive search assignments in the last year and with whom I’ve conducted a brief survey – they are conducting at best barely adequate job searches and at worst completely ineffective job searches.

Don’t be conducting a job search after 18 months

But don’t take my word for it – take the FREE Job Search Assessment yourself and discover whether there is room for personal improvement in your job search. If you don’t think we’ve covered all the bases on the assessment or some of the categories are not appropriate – fire off a comment.

We’re always looking to improve based on feedback. Would you make the same comment about your job search?

I don’t want to see you still conducting a job search after 18 months. Brad and I want to help you bring your job search to a close right now.

However, you’ve got to be willing to move past all the excuses and explanations and do the things required to kick your job search into a high state of effectiveness. Are you up for the challenge?

Doing the same thing for the next 6 months that you’ve been doing for the last 12 months will mean that we’ll be having this conversation again when your job search is at the 18 month point. Don’t let this happen to you.

Here’s my offer to you – if you’re at an executive level and you’ve been conducting a job search for at least one year, complete the Job Search Self-Assessment and send it back to me. I’ll review it and check out your activity level on-line (you have to send me an invite on LinkedIn to do this) and give you a quick assessment and recommendations of how you might improve your job search.

Are you game for a “check-up” OR would you rather make excuses and explanations for why your job search is not working?

Barry Deutsch

P.S. Don’t forget to join our LinkedIn Job Search Discussion Group. Discover all the best practices that combine to make an effective job search.

Why Are You Still Unemployed a Year Later?

Is Your Job Search Stalled? Don't be a loser and victim. Learn how to conduct an effective job search.

You’re still unemployed because your job search is ineffective.

I don’t accept the excuse “it’s a bad economy and that’s why you’re still out of work.”

It’s not appealing when you play the victim and adopt a LOSER mentality.

Common Frustrations of Conducting a Job Search

Yes of course – the bad economy does make job search more difficult.

Yes of course – there are fewer jobs available than when it’s a thriving job market.

Yes of course – employers are taking longer to make a decision and slowing down the hiring process

Yes of course – most recruiters have nothing to work on – so your phone is not ringing.

Yes of course – in a down job market – most employers are box-checking waiting for the perfect candidate who fits every item on their job description: “You’ve only got 7 years of  food service distribution experience into Mexican Restaurants with greater than 50 rooftops in the NW region of the country – Gee whiz, we need someone with 8 years of experience selling to chains with more than 65 rooftops.” Many employers are nitpicking the details of your background – not focusing on whether you can achieve their desired results.

I know all these problems. I’ve seen candidates face them in 5-6 recessions over the last 25 years and not one of the issues related to job search frustrations is different today than it was in 1985.

However, the process of conducting a job search has changed dramatically and the vast majority of candidates DO NOT GET IT or are IN DENIAL over how to conduct an effective job search.

Allow me to share a few recent examples to drive this point home:

First Proof YOUR JOB SEARCH IS INEFFECTIVE

A few weeks ago, my partner, Brad Remillard, ran a survey on LinkedIn regarding length of time currently unemployed executives and managers have been unemployed. In an unscientific survey/poll of executive and managerial candidates, Brad discovered that over 75 percent of those currently unemployed had been unemployed for approximately one year.

Frightening. Unimaginable. Shocking. Frustrating. Incomprehensible.

I just cannot understand how anyone – unless they have a bottomless pit of money – or their spouse is the significant bread-winner – can survive for a year without working.

I hate to be the harbinger of bad news – but prepare yourself for a job market that’s close to crashing again – as if it couldn’t get any worse. We could be 18-24 months away from a job market recovery.

I digress – let’s come back to WHY YOUR JOB SEARCH IS INEFFECTIVE:

Second Proof YOUR JOB SEARCH IS INEFFECTIVE

I just finished an interview with a candidate for one of my National Account Sales Manager Searches. Before I started interviewing the candidate (let’s pretend his name is Bob to protect the innocent), I asked him some questions about his job search (an informal survey I am conducting with EVERY candidate whom I interview).

Little bit of background first: Bob has an outstanding proven track record of success for a position in area that I am recruiting for. I would suggest that there are probably at least 20-25 of these searches going on at any time. Some are being done directly by the company through traditional advertising, some are being conducted by recruiters (such as yours truly), and some are in the “hidden job market”– no recruiters and no advertising – just good old classic networking and referrals.

Every response that Bob gave me to my questions about what he was doing on his job search to find a new job was very similar to the candidates I’ve spoken to since the start of this year. Let’s peg that overall number at roughly 500 candidates based on 20-25 candidates a week.

I’ve got a dozen examples of why Bob’s job search is ineffective. It’s not one thing that’s leading to job search failure – it’s the fact that he’s not doing all 12 things effectively.

Here’s my small, itty-bitty, and trite example that is reflective of his overall job search failure:

I asked him what has he done on LinkedIn to create a compelling profile. He thought he had done a good job. I viewed his profile and it was far from compelling. In fact, I’d give it “D”. Obviously, he has not invested the time to create a compelling linkedin profile for job search.

I then asked him how many times does it show that his background has appeared in search results (about half of what the number should be weekly – he’s getting in 12-15 search results – should be 20-25).

I asked him how many times his profile had been viewed (again half the recommended volume – he’s at 5-7 and it should be 10-15). Obviously, he’s not optimized his LinkedIn Profile to appear in searches by recruiters, HR professionals, and hiring managers.

I asked him if he’s active in groups, Questions/Answers, status updates – his response was basically inactive. Obviously, he’s not using the multitude of FREE tools that LinkedIn provides for job seekers to enhance job search networking and referrals.

This is one small element of an overall effective job search – but indicative of all the other things he should be doing and is NOT doing. It’s unfortunate that he’s been out of work for almost a year – his job search should have been over in 4-6 months if he had conducted an effective job search.

Would You Like To Be Part of Our Research Study?

We are going to undertake a research study using the Key Elements of our Job Search Assessment Tool which follows the format of our Job Search Methodology. (You can download the Job Search Assessment Tool for FREE by clicking here).

One group will be those unsuspecting candidates that I interview and ask questions about their job search – we’ll correlate their length of unemployment with their job search effectiveness.

The second group – for which we need volunteers – are those executive level candidates (VP title and annual compensation of at least $150K) who would like to go through an intensive FREE course and coaching program of using our Job Search Success Methodology. We’ll track the time it takes you to find a new job using our approach.

FREE Job Search Course and Coaching Program

This FREE course and coaching program will be an abbreviated version of our formal executive job search coaching program.

My hypothesis is that those who are willing to invest the time and energy in our job search methodology will see a 50% reduction in the time it takes to find a new job.

If the average length of time to find a job in your given profession, industry, or geography is one year – you should be able to reduce that to 6 months or less using our methodology.

DON’T RAISE YOUR HAND IF YOU’RE NOT SERIOUS ABOUT FINDING A GREAT JOB QUICKLY

This is an intensive, rigorous, focused approach to job search. You’ll probably spend 60-80 hours a week on the process. You’ll be held accountable for completing assignments and tasks or you’ll be dropped from the course if you cannot keep up with the pace OR you’re not motivated to find a great job quickly.

Not everyone will be accepted into this free course and coaching program. We will only take the first 25 applicants that can pass a rigorous screening interview with high standards for excellence, commitment, stick-to-it mentality, initiative, and focus.

If you’re interested in being part of this select group, write a comment to this blog post and I’ll follow-up with you.

Barry

If you would like to be considered for this FREE course and coaching program, there are a couple of homework assignments first (I’m already donning my professorial hat):

Download the Job Search Assessment by clicking here

Download the FREE Chapter on phone interviewing in our Career Success Methodology by clicking here.

Download some of the FREE Audio Programs in our extensive library by clicking here.

Then decide if you want to raise your hand and be considered for this exclusive and elite FREE coaching program.

Can You Be Fired From Your Job Over On-Line Comments?

How to get fired from you job based on negative on-line comments

I was reading an interesting blog post, titled “You Can Lose Your Job Over Blog Comments, Too” by a well-known author, Daniel Scocco, who writes about blogging on his DailyBloggingTips.com site. Below is partial reprint of the article:

In the past we have seen people losing their jobs for bad mouthing their companies on Twitter and on blog posts. It turns out that the same can happen with blog comments, even if you are not the one writing the comments!

Confusing? Well, here is what happened. Around one month ago Skype hired Madhu Yarlagadda, a former Yahoo! employee, to be the new Chief Development Officer. Once the news got out, TechCrunch wrote a post reporting the news.

Once the post was a live a bunch of people started leaving comments criticizing and openly insulting Madhu Yarlagadda. These were presumably people who had worked with or for him in the past, and they were claiming he was “dishonest,” “political” and things like that. You’ll still find some of the comments on the post, but the heaviest ones were deleted by TechCrunch, since Madhu threatened to take legal action.

Long story short, the thing blew out of proportions, and as the NY Times reported today, “the comments caught the attention of Skype executives who became concerned about their new hire, according to a person with knowledge of the situation.”

The result? Madhu left the company just one month after joining.

The takeaway message? I am guessing there are many. For one, people are reading blogs, including the comments! Another one would be: be careful with what you put on the Internet.

Here are my comments on this blog post:

As an executive recruiter, I don’t see a lot of this public bashing going on (yet). I do perceive that the increasing ability for individuals to communicate through social media will increase “haters” comments. However, most people will only post “hater” comments when they’ve been mistreated, abused, and wronged.

Imagine all those employees out there who’ve been mistreated, abused, wronged, stomped on, screwed over, back-stabbed, lied to, and humiliated by former bosses. Imagine the ability of these folks to go on-line and vent – just like in this case.

I’m a firm believer of “what goes around – comes around”. You mistreat people – it will come back to bite you.

Here’s a good example: I’m a high school basketball coach. Our former varsity coach left to go to another school. Before he left, he gave an “unfavorable” comment in a published interview about our parents, administration, and players. Some of our parents and players also felt he had wronged them over time.

When the local paper published their announcement of his new position, parents commented on the on-line version of the article – it was a nasty, drag through the mud, public dogfight. The varsity coach almost lost his new job. At a minimum, he goes into this new job with a huge cloud over his head and is now under the microscope from parents, school administration, and players. His reputation is damaged and those “comments” are indexed forever on-line. Probably not the way anyone would like to start a new job.

Moral of the story – be careful how you treat others. “What goes around – truly does come around.” And with the rising trend of people engaging in social media, including blog reading, you run the danger of having your “mistakes” come back and bite you – or at the very least – haunt you!


Are you at risk in your job search of negative comments and information following you around?

Is your reputation being damaged without your knowledge?

Have you done something to encourage people to post angry and negative comments about yourself?

Did you know that more and more employers are checking out your on-line reputation before hiring you?

When was the last time you conducted a check-up on your on-line reputation for your job search?

Barry

P.S. Conducting an assessment of your job search preparation might help to highlight potentially damaging or negative information that could impact your job search. Click here to take our Job Search Self-Assessment yet?

New Poll Shows Over 50% Unemployed For Over A Year

I recently conducted a  non-scientific poll using LinkedIn. 912 people responded to the poll and the results follow with some commentary on the results.

The only question asked was, “How long have you been unemployed and looking for a job?” Since most of the people on LinkedIn tend to be professionals, one can draw the conclusion that the majority of the people responding have a college degree, include all functional departments within a company, and that the respondents range from entry level professionals to the CEO suite.

Overall results are:

9% under 60 days

18%  3-6 months

12%  7-9 months

9%  9-12 months

51%  over one year

Many of the comments from the respondents would indicate that some have been unemployed for more than 2 years.

Breaking these numbers down further, 39% of the respondents were female and 61% were male according to LinkedIn. There was almost no difference between females and males out of work for more than a year with 52% for females and 51% for males. The other lengths of time were also very similar between females and males.

The most controversial part of the poll was how LinkedIn broke the number down by age. Of all of the comments received, this was the topic that received the most discussion. For the most part, people commenting clearly thought age discrimination was alive and well. As a recruiter for the last 30 years I’m not sure this is accurate.

Of those 18-24 years old, 50% have been unemployed for more than a year, 22% for 3-6 months, 17% for less than 60 days and the balance of 11%  between 7-12 months.

Of those 25-34 years old,  41% were more than one year, 19% for 3 -6 months, 18% for less than 60 days, and the remainder of 22% between 7 – 12 months.

Of those 35-54 years old,  49% were more than one year, 19% for 3-6 months, 11% for less than 60 days and 21% between 7 -12 months.

Of those 55 and older, 55% were more than one year, 16% 3 -6 months, 6% less than 60 days and 23% between 7-12 months.

It doesn’t surprise me that the largest number of people unemployed for more than a year are in the over 55 age group. I would expect this to be the case. Granted, there may be some age discrimination going on, but for the most part this age group is the highest paid group and the most senior on the corporate ladder. It is for these reasons I believe this is the largest group. Our recruiting business is primarily mid-sized company executives. Generally these executives take the longest amount of time to come back from a recession. I started recruiting in 1980, so this is my 4th or 5th recession as a recruiter, and in all previous recessions this is the last group companies hire. Not the oldest, but the most experienced and most highly compensated. In today’s world, a new phenomenon is taking over with companies bringing on interim or temporary executives instead of out right hiring them.

I don’t see age discrimination when the age group of 18-24 has only 5% less looking for more than one year than the 55+ group and a 1% difference for 34-54 group. In most cases this would be within the margin of error.  I think it has more to do with experience. The 18-24 age group typically has the least amount of experience and those 55+ typically have the most. Companies tend first to hire in the middle of the bell curve before moving to the outer extremes.

Regardless of how one wants to view the results, the fact is that the largest group in every age group is more than one year. To me this is the most important information coming from this poll. I wonder how much longer than a year have possibly many been looking and how many have just given up?

Unemployment is alive and thriving at all age levels. Unemployment doesn’t appear to care about your age all that much.

If you would like to see the results of this poll for yourself CLICK HERE.

If you would like some free tools to help you get out of  your job search regardless of how long you have been looking CLICK HERE to download our LinkedIn Profile Assessment and CLICK HERE to download our Job Search Self- Assessment Scorecard. Both of these tools will help you to identify key areas to improve your job search.

I welcome your comments and thoughts.

Brad Remillard

 

Job Search Booster Shot – Is LinkedIn Working for You?

Give Your Job Search a Booster Shot by improving your use of LinkedIn as a powerful job search tool

A lot of candidates have given up on LinkedIn.

I probably speak with 20-30 executive candidates a week who’ve been out of work over a year. When I ask about their thoughts of using LinkedIn to find a job – I can almost hear the frowns and sour expressions over the phone.

Have you given up?

Are you getting job leads and referrals through LinkedIn?

If you are getting an adequate level of job leads and referrals – STOP now – No need to read further.

If on the other hand – you’re not getting enough job leads and referrals, let’s discuss how you can give a “booster shot” to your use of LinkedIn as a powerful tool in your job search.

Before we delve deeper into this amazing tool – I would like to suggest you download our FREE LinkedIn Profile Self-Assessment. Thousands of candidates have taken the LinkedIn Profile Self-Assessment and have dramatically improved their chances of being identified in a search.


LinkedIn Job Search Metrics

Let’s define some metrics related to your LinkedIn activities. In surveys and informal research (speaking to thousands of executive candidates over the last 12-18 months), here are some average metrics:

  • 25 new connections (relevant to your search) per week
  • 30-40 searches weekly of which your profile was included in the search
  • 15-20 direct views of your profile weekly off of searches
  • 5-7 direct inquiries per week from recruiters, hiring managers, or HR staff.
  • 2-3 phone interviews per week based on recruiters/HR finding your resume on LinkedIn.

if you could obtain these metrics for investing 10-12 hours per week on LinkedIn, would the investment be a good use of your time?

Let’s tackle the first element on the assessment – your complete work history. I’m probably sounding like a broken record – you’ve heard me say it over and over again – LinkedIn is one of the greatest tools ever created for Job Search.

The problem is like most tools – you’ve got to practice using it, you’ve got to have the skill to use it properly, and it takes time to truly master how it can help your job search.

Let’s step through line-by-line the various elements on our LinkedIn Profile Self-Assessment. Upon finishing this blog series, you’ll have the knowledge and skills to master LinkedIn to drive the type of job search metrics listed above.


LinkedIn Profile – Work History

Do you have your full work history described in detail under your profile? Does it match up with your resume. Many employers are now verifying that your LinkedIn Profile is consistent with your resume.

Have you benchmarked your career trajectory with other top talent in your industry – functional area? If you network with other people just like you – how do their profiles compare with your profile? Are there people within your functional area or industry that are considered top talent – what do their profiles look like?

When recruiters, hiring managers, or human resource staff are conducting searches on LinkedIn for people just like you – what words and phrases are they using? How would you find out? ASK THEM!

What is the most impressive element of your work history? What’s the one or two things a potential employer/recruiter might say “WOW” if they saw it on your profile? What gave you a “WOW” jolt when you looked at other comparable profiles? Do you highlight these “WOW” factors to stand out.

LinkedIn Profile – Job Lead Generation

Are you searching for everyone at your former companies that are either currently employed at that company or are alumni of the company? This is a group that would be more than willing to help you. You’re part of their village. You’re one of the clan. When learning of your alumni status, most people would go out of their way to help you. Are you searching their connections for leads/connections to potential hiring managers, recruiters, or HR staff?

Are you elaborating upon your background by creating blog posts, Slideshare presentations, and box.net documents? Have you added video and audio elements to your profile to expand upon your work history? Are you sharing this additional content. You should be thinking content marketing and distribution to grab the attention of potential hiring managers, recruiters and HR staff? Are any of your peers using  content to improve their exposure and visibility?

When you hear of an job opportunity, do you search your extensive network on LinkedIn to see if someone is connected that might help you. If you’ve focused your efforts on connecting with appropriate job search contacts, after a year I would think your network should be in the 1,500-2,000 contact range with a potential reach in the 250,000 contact range through 2nd level contacts.

LinkedIn Profile – Optimizing for Searches

The final step in leveraging your LinkedIn profile is to optimize it so that you can be “found high in the search results”. My partner, Brad Remillard, just completed a webinar on this topic. You can still buy the presentation and slide deck. It doesn’t do you any good if you come up in  a search results on page 14 or 15.

Is your profile embedded in the right places with the right keywords so that when hiring managers, recruiters, and HR staff are conducting searches – you pop up in the first few pages of search results. If you’re profile is not optimized for search on LinkedIn, you’re probably never going to be called or contacted since most individuals in the hiring profession will not bother to view search results 9 pages deep.

A quick and dirty method to determine if your profile is optimized for search is to look at the ratio between total searches done in which your profile appears compared to the total number of direct profile views. If this ratio is less than 50%, your profile is probably not effectively optimized.

In our next blog post, we’ll focus on how to properly convey your accomplishments and achievements in your LinkedIn Profile.

Barry Deutsch

P.S. Don’t forget to download the LinkedIn Profile Self-Assessment so that you can determine your starting point and what is needed to improve your profile so that you stand out to hiring managers, recruiters, and HR staff.

Job Search Firestorm of Controversy

Job Search Firestorm of Controversy

As many of our loyal readers know – I’m not shy about vocalizing (can you do that on a blog?) my thoughts related to job search.

In fact, I’m probably one of the more (along with my partner Brad Remillard) controversial figures in job search blogging. Brad and I give “straight talk” (better known as ‘”tough love” by the girls on my high school basketball team) about why most job seekers conduct ineffective job hunts and why it takes so darn long to find a job.

We’re also two of the most prolific publishers of FREE and inexpensive job search content on the Internet. If you can’t find the answer to your job search question in our extensive library and archives, then it probably doesn’t exist.

We can make this bold statement since we’ve got the credentials to back it up through real experience of over 250,000 candidate interviews, over 1,000 search assignments, training over 5,000 recruiters, and 30,000 hiring executives and managers over the last 30 years.

Now to the real purpose of this blog post – why have I just generated a firestorm of controversy surrounding one of our most recent blog posts?

I put forth the idea in my last blog post that most candidates are NOT effectively using all the FREE job search tools that LinkedIn provides – and as a result – their job search is ineffective and taking far too long.

It’s not the only reason your job search is ineffective (there are hundreds of reasons), but it is a significant reason.


Oh my! You’d think I had just refuted a major law of universal physics.

I don’t think I’ve ever seen so many candidates weigh in with their opinions.

We can divide the opinions by those writing comments into two main camps:

Group 1: You’re right – I’m ineffective and need to get my act together to learn how to more use LinkedIn to improve my job search

Group 2: I already know everything there is to know in how to use LinkedIn and it’s useless. Being on LinkedIn has not helped my job search and I cannot see any value spending more time on LinkedIn.


To the first group, I applaud you for trying to learn everything you can that might help you in your job search. There are literally hundreds – perhaps even thousands of things you can be doing in your job search to make it more effective.

In coaching high school basketball, we have a saying “It’s the little things that make a difference”. Success doesn’t come from huge or amazing changes, it comes from all the little things someone does that their peers are not willing to do, such as diving on the floor for loose balls, boxing out, saving a ball from going out of bounds, sprinting back on defense (interesting parallel to job search).

Al Pacino, in his role as the Coach in “Any Given Sunday” talks about the success that comes from doing the little things in his locker room talk about “inches’. Again, interesting parallel – metaphor – for job search. The Coach talks about the “inches” (read: opportunities) that are all around us – yet most never reach for the extra inch. The inference is that unless you reach for the extra inch – success becomes elusive.

To the second group, I would say shame on you for thinking you’ve cornered the market on how to leverage LinkedIn. There is such a wealth of knowledge to be gained from reading books on LinkedIn, testing different ideas, experimenting with the tools, checking out how others do it, reading the blogs dedicated to LinkedIn, or taking one of the myriad of courses/classes/webinars on leveraging LinkedIn.

Can someone answer this question:

Why do most candidates not take advantage of the wealth of information, tools, resources, and techniques to improve their job search?

Is the reason most candidates don’t know what information, tools, resources, and techniques are available?

Or maybe the reason is that most candidates just don’t want to grab those extra “inches” that are everywhere around us.

Here are two examples from our own library/archive and resources:

How many of our readers have downloaded our FREE LinkedIn Profile Self-Assessment Tool to improve their chances of being picked by a recruiter or HR manager?

How many of our readers signed up for the webinar my partner, Brad Remillard, just taught on how to use SEO techniques on your LinkedIn Profile to improve where you appear in a search of candidates by hiring managers, recruiters, and HR professionals?


Why do you think most candidates do not take advantage of the myriad of resources available to help improve their job search?

Barry

Recruiters Are Your Friend And Your Best Job Search Resource

I read hundreds of blogs, LinkedIn comments, responses to our articles, tweets on Twitter, and emails from candidates every month about recruiters. Many are negative. Most complain about recruiters. Many are justified and many are not. Like everyone in a personal services business, you can please some of the people all of the time, all of the people some of the time, but you can’t please all of the people all of the time. Regardless of  what we do, we can’t help everyone.

I believe, (make that I know), that we provide more free tools and resources for people in a job search than any other recruiting firm on the Internet. If you know of any that does more, I’d like the link. However, even though many of these resources are 100% free, people still complain to us.

Recruiters are the best resource for candidates to go to  for job search help. I believe that is because recruiters are the only people that have the experience to really help. It is recruiters that know what companies are looking for, what the market is like, what companies want to see and not see on a resume, if you interview well or not, how you will be viewed by a company, and so on. Recruiters live with all of this every day. Who better to have the knowledge of what makes one person very marketable and another person not as marketable.

Good recruiters look for top talent. They know it when they see it. After all, for the last 30 years, all I have done is evaluate talent. Any recruiter who has been around for some time can be a valuable resource for your job search.  I encourage you to take advantage of the advice and knowledge of recruiters. Don’t be afraid to ask for constructive feedback. Most recruiters will gladly give it to you.

If you have a relationship with a recruiter, this is the person you should seek out advice from. They know you and hopefully will be honest with you. So many candidates will never use recruiters for the real value they can bring to your search. Just one suggestion can dramatically change the results in your job search. Our cover letter is one example of that. I have seen so many examples of how one small tip, suggestion, or constructive help has impacted a candidate’s job search. Most of the time the candidate doesn’t even know they are making the mistake. Only a person trained to look for, or notice, these small issues would catch them. That is what recruiters do every single day.

One of the best resources we can offer you is our  sample cover letter. We get more positive feedback on how this tool has impacted a person’s job search than any other resource. I encourage you to download it and use it. We make this available for FREE because we want to help you. CLICK HERE to download.

Join our LinkedIn Job Search Networking Group. It has 5,400 members and is one of the most active job search resources on LinkedIn. CLICK HERE to join.

I welcome your thoughts and feedback.

Brad Remillard