Posts tagged: Personal Branding Techniques

Everyone Cares What Your Status is on LinkedIn – Job Search Tactic #5

Your Job Search Network wants to give you a high five for updating your LinkedIn Status about your job search activities

In our last blog post, we built the foundation for why it’s important to update your status on LinkedIn You can read the previous blog post, by CLICKING HERE.

Let’s take the conversation down from 40,000 ft. to ground level.

As a job seeker, how can you effectively use status updates on LinkedIn for your job search?

Let’s take your example as a management/executive job seeker:

You just responded to a job advertisement at XYZ company.Why not tell your network and ask if anyone knows someone at the company?

Amazing – 4 people in your network knew an executive at the company and would be happy to call on your behalf. Two were vendors, one was a former employee, and one was a key customer. In addition, two people raised their hands and shared with you that they used to work at XYZ company and know the executive in charge of hiring for this position.

You just received a phone call and the company would like you to interview for a position.

Amazing – 3 people in your network have interviewed with that executive before and all had the same type of interview- right down to the 15th question. Now you’re prepared for what may be asked.

You would like to connect with a particular Retained Executive Recruiter – you’ve tried, but you cannot break through the steel door protecting the inner sanctum.

Amazing – you post a status update that you are trying to connect with Barry Deutsch. Within 48 hours, 15 members of your network have responded – 4 executives have used Barry on a search, 7 executives have been placed in key roles by Barry, and 8 executives in your network are customers of IMPACT Hiring Solutions, having bought products and services in the past.

Within 24 hours, 19 people have raised their hands and offered to provide a strong, intimate, hot personal referral to Barry Deutsch that is guaranteed to not only have  Barry return the call – but he’ll probably proactively pick up the phone and call you!

This list is endless in the ways you can leverage your LinkedIn Status Updates to communicate and share with your network. Perhaps, most importantly you keep a top-of-the-mind presence with your entire network.

What could be easier – 30 seconds a day each day – and now your name – your brand -  is once again in front of your entire network.

I try to vary my status updates. I achieve freshness, interest, and variation through breaking my status updates down into 3 categories

  1. Sharing something I did that is relevant to my network (by describing what I am doing professionally – not personally such as “Now I’m brushing my teeth” or “Grandma made a mean meatloaf tonight”.
  2. Sharing something someone else in my network mentioned and I thought it was worthy of sharing with my entire network
  3. Sharing a link to a great blog post, web page, tool, download, upcoming webinar – something that you felt might be useful to your network.

Remember – one of the basic fundamental elements of effective networking is helping your network – giving back. Status updates is a powerful tool to give back to your network and to be seen as “useful” and “helpful”. This is social networking  and social media 101.

Finally, once you’ve done this on LinkedIn, you can extend the same strategies to all the other social media and networking sites. Do you use Google Buzz/Reader to share information with your network? Are you on Facebook and continually updating your status? Twitter is the extreme example of status updating for your network. And there are many other sites.

If you’re not leveraging the real power of social media and networking through status updates – you’re working way too hard to sustain communication with your network.

What was the last status update you did on LinkedIn? When was it – 1 week ago, a month ago, 3 months?

Barry Deutsch

My partner, Brad Remillard, will be leading a powerful webinar on March 26th to teach you how to leverage all the LinkedIn tools  to find your next job through LinkedIn.

Are you leaving opportunities on the table because you don’t know how to effectively leverage the tools LinkedIn provides for job seekers?

CLICK HERE to sign up right now for this unique LinkedIn Job Search webinar.

(NO ONE else is teaching anything remotely like this webinar, which is crammed with so many valuable LinkedIn Job Search Action Items that you will not be able to write them down fast enough).

Who Cares What Your Status is on LinkedIn? Job Search Tactic #4

Your network clapping for you - cheering for you in your job search

Lots of people care!

Your network wants to be given an opportunity to clap for you!

That’s why you should be updating your status every 24-48 hours.

  • Your network wants to know how your job search is progressing
  • Your network wants to know the type of companies with whom you’re interviewing
  • Your network wants to know the executives with whom you’re interviewing
  • Your network wants to know the techniques you’re using to generate job leads and referrals

They want to hear about the silly interview questions you’ve been asked, the most intelligent questions, the ones that were easy and ones that stumped you.

Your network wants to be able to support you in your job search. If they don’t know what you’re doing, how could they possibly support you?

Status updates are the amazing simple short statements about what you’re doing that you feel is important to share with you network. You have 140 characters to type a status update. Each time you type a status update, everyone in your network will see it on their home screen when they view network status updates.

This is one of the most powerful tools LinkedIn offers and yet, very few networkers use it – forget effectively – they don’t bother to update their status at all – what a waste of a free networking tool.

I am a master networker. Many of you know that I am a LinkedIn Networking Expert. I teach and coach networking to some of the most successful coaches, CEOs, Presidents, and senior executives. How does a master networker and LinkedIn Networking Expert use status updates in social networking?

SECRET HINT: Think of your status updates as frequent alerts to keep your network aware of what you’re doing, how it might impact them personally, and as a “marketing” tool to keep your “brand” in a top-of-mind presence with them every single time they log onto LinkedIn.

Every day or two, I take a moment and I type a short statement about something I think a large portion of my network on LinkedIn might like to hear about.

  • Have I just written an interesting new blog post
  • Have i just attended a life-altering workshop on self-motivation
  • Did I just read a passage from Daniel Pink’s new book, Linchpin, that I wanted to share before I forget it

Are the 3 ideas I got out of the on-line webinar this morning that Brad Remillard taught on Leveraging LinkedIn in your job search (you like the way I worked that shameless plug into my blog post?) valuable to share with others?

All kidding aside,

My partner, Brad Remillard, will be leading a powerful webinar on March 26th to teach you how to leverage all the LinkedIn tools  to find your next job through LinkedIn.

CLICK HERE to sign up right now for this unique LinkedIn Job Search webinar.

Only our private job search network of loyal readers here on our blog, in our LinkedIn Discussion Group, and those who have downloaded our FREE Job Search Tools will receive this special discount.

If you get ONE great idea from this webinar on how to improve your job search, it will have been worth the investment of time. NOT ONLY will you get one idea, I’ll guarantee you’ll get a dozen ideas that you can immediately implement within hours of completing the webinar.

After you finish the webinar, Brad and I would love to hear about the 12 different things you started doing on LinkedIn, such as updating your status more frequently, and which ones immediately started to work for you.

Barry Deutsch

PS – would it help if we put together a status update checklist (like a daily dozen status update ideas) that you could use every day to go down the list and say “I did #2 yesterday, today I’ll do #9)?

Stop Being a LinkedIn Lurker: Job Search Tactic #3

Lurking on LinkedIn - A Major NO-NO for an effective job search

Sounds like something you could be arrested for – maybe even a felony conviction.

Seriously, if you want to take your job search to another level, you’ve got to engage in communicating and interacting on the primary social media forum for professionals, managers, and executives.

Studies show that 90% or more of all users of social media (including LinkedIn) are lurkers.

What the heck is a LinkedIn Lurker?

A lurker is someone who reads the news feeds in groups, reads the questions in groups, reads the questions and answers in the Q&A section, and observes the status updates of those to whom they share a 1st degree connection.

Are you a LinkedIn Lurker?

YOU CANNOT CONDUCT AN EFFECTIVE JOB SEARCH BY LURKING?

Lurking is like hiding behind your mother’s skirt when you were 3 years old. Why do we do this as intelligent, sophisticated, cosmopolitan, confident adults? I wrote another article a few months ago on this same subject titled “STOP Being A Job Search Voyeur – Let Your Voice Be Heard

I don’t get it.

I don’t even buy the introversion excuse since you’re not having to meet these people on-line or build a deep relationship. There is no rejection phobia here either.

Engaging in the conversation on social media sites like LinkedIn, Facebook, and Twitter is just about the most friendly, safest environment to give your job search a little booster shot in the arm.

Here’s a few simple things you could start doing right now:

  • How many of you are posting questions in our LinkedIn Discussion Forum and how many of you are helping others in the Group by answering/commenting on the discussions they started?
  • Are you looking at the wealth of news feeds in our LinkedIn Discussion Group and commenting on those valuable links?
  • When was the last time you commented on a connection’s status update?

We’ll tackle further engagement on LinkedIn in future tactics.

By the way, My Partner, Brad Remillard, will be leading a webinar on March 26th on how to leverage ALL the different elements of LinkedIn to conduct an effective job search.

Click on the link in our sidebar to learn about this very popular webinar.

If there was one place you could invest your time and get the biggest bang for the buck, it would on LinkedIn. Sadly, most job seekers are not leveraging even 10% of the tools, personal branding, engagement opportunities, and other inexpensive techniques to help themselves be found.

Brad and I did a couple of Programs on LinkedIn in our Weekly Radio Show. You can download these from our FREE Job Search Audio Library.

You know it’s much easier to be found than to find the right job.

What’s holding you back right now from signing up for a one-hour webinar (from one of the top experts in this country on using LinkedIn) in which you’ll learn at least a dozen core tactics that you’ll use every day in your job search?

Barry Deutsch

If you’re NOT a member of our LinkedIn Job Search Discussion Group, JOIN US NOW to start your engagement process and move beyond lurking.

How to Improve Your LinkedIn Profile: Job Search Tactic #1

How can you improve your LinkedIn Profile for a more effective job search?

Brad and I have talked endlessly about how much easier your job search is to found than to find a job. I recently wrote a post on this exact subject.

We did a radio broadcast on how to improve your LinkedIn Profile. We posted our LinkedIn Self-Assessment Scorecard on our site a few months ago -  a download that has become one our all-time most popular downloads. You can get the download and quickly understand how to improve your LinkedIn Profile for Job Search.

Not only is building an outstanding LinkedIn Profile a job search best practice, but it is also an integral part of personal branding (another key element of an effective job search).

More importantly, every recruiter, HR pro, and hiring manager will google your name and look up on LinkedIn BEFORE they decide to grant you an interview.

Google Profiles will be the focus of our next blog article, Job Search Tactic Number 2.

  • Does your LinkedIn Profile capture a viewer’s attention?
  • What elements of your Profile are they drawn to?
  • Would I as recruiter feel that I just had to call you after viewing your profile?
  • Does your profile scream “you’re not going to find a better person” at me?
  • What are the steps in creating an effective job search LinkedIn Profile?

Below we’ll list the key elements of creating an effective profile. We could probably spend an entire blog post series on each element of your LinkedIn Profile.

Here are the LinkedIn Profile Best Practices (in no particular order)”:

  1. Use a compelling headline
  2. Complete all the details of your entire career
  3. List all your accomplishments in detail with as much quantification as possible
  4. Get a lot of recommendations
  5. Recommend others
  6. Include Slideshare Powerpoint presentations of your accomplishments
  7. List the books you’re ready/comment on other book lists
  8. Incorporate Your Twitter Feed and Link
  9. Include a link to your blog
  10. Include a link to your on-line resume
  11. Pull your blog’s feed onto your profile using Wordpress
  12. Include links for audio/video files of you talking about your accomplishments and achievements.
  13. Join Groups that are professionally/geographically appropriate
  14. Update your status frequently – as in daily
  15. Dramatically build your network with appropriate contacts
  16. Make it easy to connect with you – phone #s and email

These are the elements of your LinkedIn Profile that will differentiate you from your peers. Read a couple of our other blog posts on this subject of leveraging your LinkedIn Profile for Job Search, including an article titled “Become a Beacon in Your Job Search” and “Are You Difficult to Connect With on LinkedIn in Your Job Search?

Barry Deutsch

Don’t forget to join our LinkedIn Job Search Discussion Group to learn more about leveraging your LinkedIn Profile for Job Search.

LinkedIn – Your Online Resume is Worthless

This is where your online resume - LinkedIn Profile - ends up most of the time

Not having an effective LinkedIn Profile for your job search is the same as having an ineffective resume that gets tossed into the trash can all the time. STOP letting your online resume (LinkedIn Profile) be thrown in the trash!

LinkedIn provides an extraordinary online tool – your profile – a virtual resume and portfolio for you to do personal branding, self-promotion, and lay out a portfolio of your abilities, skills, and accomplishments.

The entry level account is FREE. This is the proverbial “no-brainer”. So, why are most profiles WORTHLESS? Why don’t professional job search candidates at managerial and executive levels consider this an important part of their job search?

TEST OF LINKEDIN PROFILES FOR JOB SEARCH

I’m in the middle of conducting a retained executive search for a Sales Executive. Like most recruiters, I’m using the search function in LinkedIn to find executives in specific industries and geographic areas. Everyone knows that LinkedIn is a significant tool for sourcing in the hands of recruiters, human resource professionals and hiring managers. I’m only searching for candidates that have flagged their account that they are open to career opportunities. I’ve now reviewed over 400 profiles.

Less than 20% have anything beyond a “skeleton” set of information.

Less than 2% have a decent profile fully completed with extensive descriptions of their accomplishments, an outstanding summary, lots of recommendations, and have their contact information (such as phone number and email address) available.

Less than 1% have taken the time to really leverage all the tools LinkedIn provides on your profile – slide presentations, attaching documents, reading lists, linking your blog and twitter accounts, and on the list goes. It’s absolutely amazing the value LinkedIn provides to job seekers.

As a recruiter reviewing profiles, it takes me about 5 seconds to look at a profile and make a first impression of whether I want to continue looking at it. If the profile is not complete, I will not bother to spend any more time with that potential candidate. You’ve just missed an opportunity which could have been the ideal job to move your career forward after you’ve been out of work for 9 months.

CONFUSION – WORTHLESS LINKEDIN PROFILES

I DON’T GET IT!

WHY DO THE VAST MAJORITY OF JOB SEEKERS HAVE A WORTHLESS ONLINE RESUME (LINKEDIN PROFILE)?

IS IT NOT TIME TO FIX THIS OBVIOUS OVERSIGHT?

HOW MANY JOB OPPORTUNITIES HAVE SLIPPED BY YOU BECAUSE RECRUITERS LIKE ME HAVE SKIPPED OVER YOUR WORTHLESS ONLINE RESUME (LINKEDIN PROFILE)?

IMPROVE YOUR LINKEDIN PROFILE NOW

Brad and I have spoken extensively about the need to fully flush out your LinkedIn Profile as one of the tactics in an effective job search. We’ve talked about it in our weekly Internet Radio Talk Show. You can download the specific episodes about LinkedIn from our broadcast archive.

We even put together a FREE one-page LinkedIn Profile Self-Assessment Scorecard to determine if your LinkedIn Profile is effective in being found by recruiters, HR professionals, and hiring managers. You can download the Scorecard right now and frighten yourself on your inadequate profile. You might want to also bang your head on the wall a few times over the potential job opportunities for which you’ve been ignored.

Take action right now and fix this simple element of your job search. STOP being ignored. Create a profile that allows you to instantly capture the attention of recruiters, HR professionals, and hiring managers that are looking for someone JUST LIKE YOU.

Barry Deutsch

Don’t forget to join our LinkedIn Job Search Discussion Group and learn how to improve the effectiveness of your job search through leveraging the tools LinkedIn provides to create a powerful job search profile.

Personal Branding Blog Articles in 2009

Can you stand out from the crowd in your Job Search Personal Branding or do you blend into the background?

Learn how to stand out from the crowd – differentiate yourself and grab the attention of recruiters, human resource professionals, and hiring managers.

Below is a list of our best personal branding articles in 2009. I’ve started to see a number of blog authors write postings saying something like “the only solution”, the only tip you’ll need”, the only piece of advice you need to read” and other similar nonsense.

Perhaps these are attempts to be cute with blog titles – no one in their right mind could possibly think they’ve cornered the market on personal branding, job search, and networking advice. That’s just plain silly. There is no one right answer or perfect tactic. There are some best practices you could follow, such as having a good professional picture on your profile, fully filling out your LinkedIn Profile, creating a Google Profile, and so on.

There are a lot of charlatans writing career and job search articles that have no expertise on which to base their advice. Be careful of these scams and poorly written articles that could actually damage or delay your job search. On the other hand, there are some outstanding experts in the blogosphere writing exemplary articles on these subjects. There are individuals who have established their brand, proven their expertise, and give great advice. You should be following them and hanging on their every word. In a few upcoming blog postings, I’ll share with you those bloggers whom I think are worth following.

Here are some of our best articles (measured by readership, tweeting activity, and comments) on job search personal branding for 2009:


Your LinkedIn Profile As An Expanded Multi-Media Presentation of Your Resume

Does Your Personal Branding Efforts stand out in a crowd or fade into the background - very important for differentiation in an effective job search We discuss the various tools LinkedIn provides to enhance the typical resume and provide an extensive portfolio of your expertise, skills, accomplishments, and value. Learn how the “free” tools provided on your LinkedIn Profile Page can dramatically be leveraged to enhance your job search personal brand.



Have You Assessed Your LinkedIn Profile Yet?

Can you afford NOT to take the time to assess the effectiveness of your LinkedIn Profile for determining if you are conducting an effective job search?

We launched a FREE LinkedIn Job Search Profile Self-Assessment Scorecard and it became one of the most downloaded FREE tools we’ve ever created. Over 2000 job search candidates have downloaded this quick one page assessment tool and shared with us the feedback that they now get found more easily by recruiters, human resource professionals, and hiring managers.





Become a Beacon in Your Job Search

Set yourself apart from your peers through personal branding in your job search

Are you a beacon of light in your job search? Do you “stand-out” in your job search. Are you a light unto others in your job search? A significant part of job search personal branding is casting a light so bright that those who are interested in your background will see you long before your peers come into view.


Barry Deutsch

Don’t forget to join our LinkedIn Job Search Discussion Group to learn from others the best practices in personal branding and how to conduct an effective job search.

One Simple Trick To Finding A Job

So many candidates struggle with finding a position. I’m not going to insult you by telling you it is easy. It isn’t. In fact, for most it is hard work. Mainly because this may be new to you and with the exception of a few, this is not your area of expertise. It is always difficult to do something when  you are not an expert. In fact, it is frustrating because most professionals make it look so easy. Have you ever watched one of those home improvement shows do a complete kitchen remodel in just 22 minutes? They never have any problems, everything fits the first time, they never cut a board wrong, and it looks great in the end. Have you ever done a kitchen remodel and have it done that easily?

Their remodel happens so easily because they are an expert in it and we are not. So how does this relate to finding a job?

Companies in today’s market want the expert. They don’t want the jack of all trades, they want the king or queen.

Candidates have a very hard time accepting this. It is better to be great at one thing than good at many. Experts do 1 or 2 things 10,000 times, not 10,000 things once or twice.

What is your expertise? What unique passion, unique experiences, unique skill set, unique talent, unique accomplishments do you have that will, if not separate you from the 100’s of resumes received, at least get your resume to the pile of 5 to 10 to interview?

We live in a 140 character world. Millions tweet thoughts in 140 characters or less. Status updates on Linkedin are 140 characters or less. Can you describe your expertise in such a way that you stand out in 140 characters of less?

If not, then this is a great thing to work on over the holidays.

For example:

  • A CFO with extensive experience in international finance within X industry and X sized companies
  • Sales professional that enjoys the challenge of cold calls, increased first time customers by X% in first year directly by cold calling.
  • HR executive that excels at union neg, reducing benefit costs by X% and 70% of hires from employee referrals up from 20% when I started.

These are just some examples that at least help you stand out, identify your unique strengths and accomplishments.

I have worked with hundreds of people helping them identify what makes them unique. It always starts out the same, “I’m probably not all that unique. I do my job and so do others.” That may be true, but every person doesn’t do the same thing, even in the same functional area.

Think about becoming great at 1 0r 2 things instead of good at many. Do this, and watch how your job search results change.

If this was helpful to you, then help others in your network by passing it along so they also benefit. Helping others will always help you in your job search. You can add this to your status on Linkedin, tweet it, add it to your Facebook page, or email it to your network. Let’s help everyone that is seeking a new job.

For more help on this, join our Linkedin Job Search Networking group. It is free and loaded with helpful discussions and articles. CLICK HERE to join.

Get our FREE 8 Point Job Search Self Assessment Scorecard to evaluate your job search. You can’t fix it if you don’t know what is broken. This will help you. CLICK HERE to get yours.

You can also get a FREE sample cover letter proven to get you noticed. Thousands have downloaded this, and it is FREE. CLICK HERE to get one.

I welcome  your comments, thoughts and questions.

Brad Remillard

 

 

How To Leverage Your Network And Get Others To Help You

Most everyone in the market is out doing all the networking they can. Sooner or later they will hear the saying, “Networking is about helping others.” or “Networking is giving before getting.” Both are true and critical to a successful networking process.

But what exactly does this mean? How do you implement this concept?

My experience has been that most are more than willing to help out when asked. Most will make introductions when asked. This is great, but there are other things one can do to give and help others. Even when not asked.

I think one of the best things you can do is share information. My partner Barry and I try to do this daily. We post articles so others can read them and benefit from our 30 plus years of experience. From time to time we will get an email thanking us. In fact, I received one today which was the catalyst for this article.

Here are other ways you can help others.

  • How often do you forward articles  you found helpful to your network?
  • How often to you post the link to your Facebook page allowing all your friends to benefit?
  • Do you post the discussion or forward the article to your Linkedin groups?
  • Do you share it with your Linkedin connections?
  • Do you Tweet and include the link so all of those following you can benefit?
  • Do you make announcements at networking meetings about how you benefited from this article?
  • Have you passed along YouTube videos that you found helpful?

Do you do this? Do you do it on a regular basis out of habit?  Or like many, do you  just read the article and never think about proactively helping others? If you benefited from it so will others.  Just one right tip from you, one article reaching the right person at the right time, may help them land an interview or even a job.

Sharing information is just as important as sharing leads. I could make the argument that it’s more important. Leveraging your network by helping others, makes others want to help you. People generally want to repay those that have helped them.

It is also a tremendous way to keep in touch with people without bugging them. You are helping them and they will appreciate it. So stop worrying about bugging people in your network, instead start helping them by passing on helpful and informative information.

I would like to challenge you to not wait until people seek your help, instead be proactive. Send them information you find helpful so they can benefit. I bet you will start getting emails thanking you for helping.

What a great way to be branded as a ” giver.”

I think this is an excellent way to continue to engage your network and at the same time help others.

Isn’t that what true networking is about?

If this was helpful, then please help others by forwarding on to your network, posting on your Facebook page, Tweet with the link, post to your Linkedin groups or status update.  Let’s all do everything we can to help those looking for employment.

For lots of articles and great discussions to start sharing, join our Linkedin Job Search Networking group. CLICK HERE to join.

Download our free sample cover letter that is proven to get results. If you like it, you can share it with others. CLICK HERE to download.

Build a compelling Linkedin profile to  help  you get noticed by recruiters and hiring managers. Our 8 Point Linkedin Profile Assessment Tool can help you. CLICK HERE to download yours. Then share it with others that don’t have a compelling profile.

Brad Remillard

Is Your Job Search Saw Sharp or Dull?

Are You Conducting an Effective Job Search? Are You Sharpening Your Job Search Saw?

One of my favorite books is The Seven Habits of Highly Effective People by Steven Covey.

Over the past two decades I have constantly referred to this book for insight and personal growth. Covey describes one of the habits effective people embrace as “Sharpening the Saw’”.

Sharpening the Saw is the process of becoming better, learning more, seeking knowledge to improve what you do. It’s a life-long desire to improve yourself through deep learning, uncovering best practices, learning from others, adapting the techniques and stories you find on blogs, books, workbooks, iTunes, YouTube, and other sources.

Through an informal survey of thousands of executives and managers conducting a job search – less than 10% are investing time to “Sharpen their Job Search Saw”

Why? Does this seem dysfunctional?

It’s NOT brain surgery – there is a wealth of material out there that is both inexpensive and free – why are the vast majority of job seekers NOT taking advantage of it?

Let’s take the content Brad and I publish on Job Search. I’m biased – but I do think we offer some of the very best tools, techniques, methods, and framework for implementing job search best practices. Our ecommerce site offers a wealth of job search materials that are easy to use at a price that is embarrassingly low.

Layered on top of some of our kits, workbooks, audio, and other tools is a vast archive of FREE tips, tools, templates, and audio. Why do most job seekers NOT take advantage of the inexpensive best practice tools to improve their job search. Okay – forget inexpensive tools – let’s just talk about the FREE content Brad and I publish. Wait – Brad and I are not the only job search experts out there writing, recording, and publishing great material on improving your job search.

There are some extraordinary experts on personal branding, resume writing, cover letters, interviewing, and networking. Yet, less than 10% of all job search executive and managerial candidates would be able to identify who are the top three writers/publishers on personal branding for a job search, who are the very best content providers for networking?

If you are in a job search, how could you not know this information – it’s because you are not continuously Sharpening the Job Search Saw.

Let’s agree you will begin to Sharpen the Job Search Saw from this point forward – no more excuses about not having time or resources to improve your job search. Here are 5 immediate things you can do to Sharpen the Job Search Saw:

  1. Listen to our FREE Audio Programs on Job Search from our weekly Radio Show
  2. Test drive our Job Search Workbook for the cost of shipping
  3. Get the Self-Assessment Scorecard on Evaluating Your Job Search
  4. Subscribe to this blog to stay up-to-date on all our latest audio releases, new templates, and tips on how to implement the Career Success Methodology in your job search.
  5. Try our Home Study Job Search Kit to cut in half the time it takes to complete your job search – if you’re not completely satisfied – return it

Don’t wait another day to start Sharpening Your Job Search Saw!

Barry Deutsch

Leveraging The Power of the First Impression Helps You Win The Interview

First impressions are so important in the initial meeting that one would not be too far off base if they argued the most important part of the interview. First impressions set the tone for the interview and often determine the types of questions, length of the interview, and ultimately the outcome. Making a strong first impression is often the deciding factor in who makes it to the next round. If the candidate makes a strong first impression they are immediately liked by the interviewer. This candidate just moved up the point scale towards the next round and they haven’t even been asked one question. On the other hand, if the candidate makes a weak first impression, the candidate starts out in the hole. This hole if often so deep  that no matter how well they answer the questions, the interviewer cannot overcome their first impression. In fact, they may have decided right in the lobby that this person isn’t getting the job.

Tips to making a strong first impression:

· Good eye contact.

· Remain a comfortable distance from the person.

· Firm handshake – even if you think you have one ask someone who will be open and honest. Many don’t, so don’t assume you do.

· Strong introduction coupled with a smile, a strong handshake and eye contact. Practice this introduction.

· Have a couple of conversational questions prepared in advance to engage the interviewer.

· The most important of all are the four “A’s.” A VP of HR at Rockwell Corporation gave us these. They are so important more than 25 years later we still remember them.

  1. Appearance


  2. Articulate


  3. Affable


  4. Assertive

Bring these four to the first impression and you will move up the scale – not down.

Study after study reveals that likability is the single most important factor used when determining who ultimately gets the job. Underestimating this is a failure of many candidates. Those that make a strong first impression will often do better in an interview than candidates with better experience.

Join our Job Search Networking Linkedin Group. There are over 2700 members and an extensive supply of resources for you to tap into. CLICK HERE to join. Membership is FREE.

We have numerous free downloads on our Web site to help you in your search. Sample cover letters, audio downloads from past radio shows,a transferable skills list, Linkedin Profile Assessment Matrix, and our Job Search Self-Assessment Scorecard. All can be downloaded from our homepage at www.impacthiringsolutions.com.

Every Monday at 11 AM Pacific time listen to our radio show anywhere in the world on www.latalkradio.com channel 2.

I welcome your comments and thoughts

Brad Remillard