How To Get Job Lead Referrals. 3 Simple Steps

I preach all the time how important it is in a job search to have a steady stream of job lead referrals coming from your network. Few disagree with this.  Few also do much about it.  Oh they go through the motions, they generate a lot of activity, they meet a lot of people, and they go to so many networking groups they have lost count. Yes, even after all that activity, one of the biggest issues I have to help candidates with is getting referrals from their network. In fact, most of the people that come to me requesting job search help, this is the catalyst that starts our relationship.

The conversation often begins,”I have been looking for X number of months with very little results. I’m actively networking, meeting people all the time and just not getting the right referrals or leads. Can you help me?”

This person hasn’t built a sales force. They’ve built a lot of contacts, but every top sales person knows few contacts buy anything. Connections and a relationship often result in a sale.

So here is the proverbial $64,000 question for you, “How many sales reps do you have out in the field selling you?” If you answered 50 or more you can move on to the next article. If you answered, “I don’t know.” Here is how to find out, “Are you happy with the quality and quantity of the job lead referrals you are getting?” If no, read on. If yes, move on.

I find that most job seekers have less than 15 (usually around 10) really solid job lead referral sources  in their network. Most are getting referrals to other people, usually service providers, but not job leads. Few are tapping into the hidden job market.

The people I work with have a goal of 50 sales reps. I call them sales reps, because every candidate needs to have at least 50 people in the market place promoting and selling them every time a job lead or potential job lead comes up. The larger the geographical area, the larger the number of sales reps required.

My all time favorite line that best describes effective networking was given to me years ago by a person that understood networking before networking was even a word. Bill Ellermeyer said to me,”You have to take a contact and turn it into a connection.” Read it again if you didn’t pick up on what real networking is all about. This hits the problem square on the head.

Job seekers are not making connections, most are making contacts. Many don’t even know if the contact is willing to refer them or not.

So start turning all those contacts into connections. 50 great connections are worth more to you than 500 contacts. So start focusing on getting the 50.

Some ways to do that include:

1. Network with a purpose. Stop going to every networking meeting on the planet. Stop meeting every person referred to you. Start going to networking meetings that will provided you the connections you need to get job leads. If the meeting isn’t going to meet this goal, why go? Do your homework before spending a lot of time with someone. Ask the referring sources some qualifying questions about the person and why they think this person would be a good referral source for you. Don’t just run off and spend all that time meeting a bunch of people.
2. Select or target the people that can help you and eventually you can help them. Generally, if it is a service provider you are trying to make your sales rep,  they want business referrals. They want to meet decision makers. So you should have a list of people you are relying on for help and find out from them exactly what types of business referrals they want. Stop asking the question, “How can I help you?” Every service knows that rarely leads to anything. You want referrals so do they. So ask them, “What business introductions can I make for you?” Have your rolodex with you. Open it up right there and give a good referral. They now owe you.
3. Follow-up with these people regularly. Every sales manager knows you have to keep in-touch with your sales reps and with the customer. So you need to do the same thing.  Since you know the backgrounds of the people they want to meet invite them to meetings, introduce them to a potential referral  over coffee with you there to make the introduction, call and inquire if hey would be interested in meeting this person or that person, invite them to a social event, golf, sporting event, drinks, conference.  Maybe they would like to meet one of your other 50 sales people so they can network together. Why not set up  a small group meeting.  There are so many opportunities to take this contact and turn it into a connection once  you start thinking about it. The problem is very few think about it.

It only takes the ability to focus on the right things that will lead to quality job leads. I can tell you from personal experience, when I can get the candidates I work with in this mode most see quality job leads start coming in. Having a sales force is critical to a successful job search.

So please go out today and start building your sales team.

For a FREE example of a cover letter CLICK HERE.

For a FREE example of a Thank You letter CLICK HERE.

For many more FREE resources and articles, join our Job Search Networking Group on LinkedIn. 5200 people have done this. CLICK HERE to join.

If your LinkedIn profile doesn’t demonstrate you are the expert in your field you may be missing opportunities. Recruiters, HR and hiring authorities often start looking on Linkedin. This tool is critical in a job search. CLICK HERE to learn  how you can build an outstanding Linkedin Profile.

I welcome your thoughts, comments, suggestions and ideas.

Brad Remillard

Mediocre Networking equals Failed Job Search

I just published a blog on our HIRE and RETAIN Top Talent Blog aimed at hiring executives and managers on the subject of networking.

You can read this blog posting on networking for Executives and Managers by CLICKING HERE.

Outrageous Claim ? Networking is Critical to a Career

In this blog posting, I made the outrageous claim that Networking can make or break a career. As I was writing the post which was focused on employed executives and managers, the issue struck me that most candidates take too long to conduct a job search because:

Networking Efforts are INADEQUATE OR INEFFECTIVE

The Fundamental Problem of Job Search

One of the services we provide for executive and managerial job search candidates is job search coaching. We also have a specific project for developingNetworking Strategic Plan.

The first thing we notice is a woefully inadequate network and ineffective methods to build, grow, sustain, nurture, develop, enhance the network. Its no wonder the most common complaints about networking is that for the time investment it doesnt yield enough job leads and referrals.

If I approached networking the way most candidates approach it in their job search, I would consider it random luck if I got a job lead or referral.

Weve touched on Networking in the past and the importance of it for your job search. In my article addressed to employed hiring executives and managers, I claim its one of the most important skills they can possess and one of the most important activities they must do on a daily basis.

In a job search ? it is not just one of the important things you should be doing ? JOB SEARCH NETWORKING is the most important thing you should be doing ? without exception.

Here are few articles where weve touched upon the importance of networking:

CLICK HERE to Read How Recruiters Search on LinkedIn and What We Look For

CLICK HERE to Learn How to Stand Out at a Networking Event

Im writing an article series on 101 Job Search Tactics. A large percentage of those tactics are going to be centered around effective networking. Ive already described some of the networking tactics job search candidates should be trying on LinkedIn. Here are links to a few of those blog postings:

CLICK HERE to Read – Cares What Your Status is On LinkedIn?

CLICK HERE to Read ? 101 Job Search Tactics to Find a Job Now

Questions for Candidates Who Dont Network?

Why are you not networking?

What dont you know about networking that you must learn?

What are top 10 books youve recently read on networking?

What workshops/seminars/webinars have you recently attended to improve your skills at networking?

What blogs are you reading that offer great tips on how to network in your job search?

Whats holding you back?

Shouldnt you be investing heavily in time (and funds) everything you can to learn how to become a master networker in your job search?

If 80% or more of all jobs are not posted, in the hidden job market, and can only be found through networking ? why are you only focusing on the 20% that are advertised on job boards?

Resources for Job Search Networking

Basing your job search on answering job board advertisements instead of concentrating on effective job search networking is like betting your savings on the crap tables. Only if random luck intervenes do you stand a chance of succeeding.

Here is a list of a few resources that might help you in networking:

CLICK HERE to join our LinkedIn Job Search Discussion Group ? many good conversations on how to network effectively

CLICK HERE to see our Job Search Workbook that contains our focused chapter on how to network

CLICK HERE to Learn about our services for Executive and Managerial Job Seekers including Job Coaching and Networking Strategic Planning.

CLICK HERE to download some of our archived FREE radio show broadcasts on the subject of Job Search Networking

CLICK HERE to download the FREE Job Search Plan Self-Assessment Scorecard to determine if your networking approach is effective

CLICK HERE to visit our Job Search FREE Resources Portal where we bring together the blog feeds from some of the very best bloggers on the Internet focused on Networking techniques.

Barry Deutsch

Why Your Skills & Experience Don’t Matter To Recruiters

The title is true. It just isn’t true all of the time.

I can’t count the number of times I have heard from candidates, “I have done all of the things for your position.” or how many times I get a cover letter that goes into a lengthy explanation about “how perfect” they believe they are  for my search.

One question, “If you are so perfect for the position, then why didn’t you get it?”

Skills  and experience will only get you so far in the hiring process. At some point, usually much earlier than most candidates realize, these begin to diminish in importance.

What begins to increase in importance is your qualifications. This encompasses a lot more than skills and experience. Otherwise, why go through the interviewing process? If skills and experience were all that mattered, you would be hired just from your resume.

For example, let’s say that I received your resume and started reviewing it. At this point, skills and experience are 100% of my screening process.  Once, I have read your resume and like what I read,  I will then pick up the phone and conduct a phone screen. I don’t like to call it an interview, because quite frankly I’m in a screening mode more than an interviewing mode.

At this point, your skills and experience may now only be about 75% relevant. During this phone interview, it is true that I’m interviewing you on your skills and experience, but that isn’t all. There is so much more to a phone screen that it took a whole chapter in our candidate job search workbook to cover it all. This chapter is so important that we offer it for free for everyone to download. CLICK HERE if you want to download it.

If that goes well, the next step is going to be a face-to-face interview. Now your skills and experience are at best 50% relevant. Since I have read your resume and conducted a phone screen, I have a really good feel for whether you meet the minimum criteria or not. The interviewing priorities shift. There are so many issues I’m screening on to decide if I will send you out to my client that I can’t list them all.  This took too many chapters in our job search workbook to properly cover and with the depth needed, I can’t possibly go into all of them, but here are a few.  I’m interested in much more than just your skills and experience. I’m also interviewing for how professional your presentation is, how well you can communicate, whether or not you can withstand probing questions on your background, do you have the facts on your accomplishments, do you answer questions in vague generalities or can you get specific, and even how strong or weak your first impression was.  I’m paid to make value judgments regarding  how well you will fit with the company, if you are prepared for how my client will interview you (are you prepared or just winging it) and whether or not you will embarrass me once you are in front of my client. It only takes once in a recruiter’s career to have a client call back and complain that the candidate wasted their time, before the recruiter improves their screening process.  These are really the basic things I’m screening on in our in-person interview. Only about 50% pass this interview.

That means half will never meet the hiring authority. Even though they have the  experience and skills required, they may not be qualified.  Now of this 50%, some will turn out to not be a good match, and often the candidate will agree. Usually, that is less than 10% of the total people I have interviewed in-person.

I can assure you it works about the same when you are interviewing with companies. The only major difference is that as the interviewing process progresses the percentage of reliance on skills and experience decreases even more.

For some senior level positions that require more than 4 or 5 meetings, this percentage may dwindle down to as little as 10% or less.

As the interviewing process moves forward, the hiring authority has already come to the conclusion that the candidates have at least the minimum skills and experience to do the job. Otherwise, they would have been eliminated.

What I’m trying to stress in this article is that candidates rely too much on their skills and experience to the detriment of what is important at different points in time during the hiring process. It isn’t always about your experience. At some point the question is, “Are you qualified?”  It is more about your personality, behavioral issues, managerial style, communications, professionalism, professional presence, assertiveness, etc. that really matters.

These are the things most candidates take for granted during the  hiring process. I have encountered so few that grasp these at the actionable level. Many reading this article will be thinking to themselves, “I know all of this.” That is the point of the article and the frustration. You may know all of this, but what are you doing about it to ensure that you pass?

How are you preparing?

How are you improving your ability to succinctly communicate your accomplishments?

What tangible things have you done to become a salesperson? After all, in a job search you are in sales.

Have you ever video recorded yourself in a mock interview?

What unique and probing questions do you ask in an interview that demonstrate that you are an insightful person?

How do your questions differentiate you from all of the others that ask the same questions?

How do you use your voice to communicate effectively?

I could go on and on. I’m not implying that every person needs all of these. I am implying that every person needs some of these.  The question is, what do you need in your search so that as the percentage shifts from skills and experience to your personal qualifications that you continue to excel?

Test your job search effectiveness by downloading our free Job Search Plan Assessment Scorecard. CLICK HERE to download.

For a FREE example of a cover letter CLICK HERE.

For a FREE example of a Thank You letter CLICK HERE.

For many more FREE resources and articles, join our Job Search Networking Group on LinkedIn. 4,300 people have done this. CLICK HERE to join.