Getting Professional Help Can Shorten Your Job Search – Example 1- Turnover

I find it interesting that people will pay for help for just about anything but their job search. People pay for dance lessons, golf and tennis lessons, piano lessons, financial help, help with taxes, the list is endless. Yet for possibly the most important part of one’s life they refuse to pay for help. So many choose to continue a job search instead of seeking professional help. There are many good career coaches,  job search coaches, executive recruiters and others to help you. Most aren’t that expensive, when compared to what one loses each month in salary by not getting a job.

Let me give you two examples of how getting professional help impacted two people with their search. First, it wasn’t that they were doing anything wrong, it was that they weren’t doing everything right and didn’t know what to do when issues came up. The results were consistent, they didn’t get the job. This was too bad because as  you will see, these were easy issues to handle. The candidates just didn’t know how. By the way, neither did all the non-professionals in their network.

Example 1:

This candidate had been on the market for about 6 months. He had been getting interviews and coming in second. Most of the time he was told some story by the company or recruiter about why he didn’t get the job. Rarely the real story. Then, because he had a friend in the company he was interviewing with, the true story came to life. He was told the original reason for not hiring him was that the other person had industry experience. His friend found out the real reason was that he had what they called “high turnover.” His last three jobs had lasted on average only 18 months.

So the obvious question to me was, “How many jobs in the last 6 months where he came in second, had he lost because turnover was the real reason?” We will never know, but I’m going to assume at least one.

When we first started working together, this issue obviously came up. It turns out this is a very simple issue to handle, especially in this case. Like so many candidates, he just didn’t know how to handle it in the hiring process.

The way to handle it was to face it head on. He figured if they didn’t bring the topic up during the interview that it wasn’t an issue. WRONG. It wasn’t an issue that the company felt they needed to discuss, because right or wrong,  someone had already decided he had high turnover, so there was no reason to discuss it. WRONG.

We changed that. Now the candidate brought it up first in the interview. In every interview. He had nothing to hide and so he forced the discussion. At the beginning of the interview when asked, “Tell me about yourself.” or “Give me a quick overview of your background.” he would start out with, “From my resume it may appear that I have had a lot of turnover. I can understand why most people would think that, I would think that too if I looked at my resume. Let me explain the reasons why I left each company, and in many cases, I didn’t leave the company, the company actually left me.”

This was a huge change in the interview. It was no longer left for the company to decide if it was high turnover without understanding the issues. It was right out there to discuss.  Does this mean all companies will accept the reasoning? Absolutely not. All it means is that the ones that are open to understanding why bad things happen to good people will.  For those companies that aren’t open to understanding the reasons, the outcome will be the same even if he didn’t bring it up.  He wasn’t looking for those companies. He wanted the one company that would have passed on him, but once hearing the reasons changed their mind. That was the one company that would reconsider him.

Within two months he started working.

Please don’t comment back on how bad the companies are for not probing about his background, or who would want to work for such narrow-minded companies. That is the purpose of the article. Quite frankly, when unemployed for 6 months, most people don’t care about narrow-minded companies. They care about a paycheck.

The purpose of the article is to encourage you to think about getting professional help. I will outline what professional help is in a future article so you don’t get ripped off.  CLICK HERE to read the article,  Job Seeker Scam Alert – Job Seekers Are Getting Ripped Off so you don’t get ripped off.

This person was earning over $150,000 a year. That is $12,500 a month that he was losing because of a silly reason that wasn’t handled properly. For every additional month that he was searching this was the cost. I think the cost far outweighed the benefit of getting a little professional help.

We offer many free tools to help you. CLICK HERE to download a free sample cover letter that recruiters like. CLICK HERE to download a sample thank you letter that will make sure you are remembered. CLICK HERE to download a free LinkedIn profile assessment that will help you build a great LinkedIn profile.

Finally, consider joining our LinkedIn Job Search Networking Group. It has a wealth of great articles and discussions to help you in your search. CLICK HERE to join the other 5,300 members of this group.

I welcome your thoughts and comments. If you liked this article, please tweet or re-tweet it so others can benefit.

Brad Remillard

How Recruiters Search Using LinkedIn & What We Look For

So much has been written on the importance of a complete and compelling LinkedIn profile.  I am currently working on two searches for which I am extensively using LinkedIn to source candidates. From what I have seen, one would think that LinkedIn is either a new or non-essential tool. Nothing could be further from the truth.

In the last two weeks, I have looked at well over three hundred profiles on LinkedIn. Only one thought comes to mind and I hope I speak for most recruiters (internal and external) when I say, “What a major disappointment!” or “Now I understand exactly why so many candidates are in transition so much longer than necessary.”

I firmly believe that most profiles are viewed, and then passed over time and time again. Most  LinkedIn members who are looking for a position don’t even know how many times someone has reviewed their profile and never contacted them simply because their profile completely, “SUCKS.”

Profile after profile indicated “open to being contacted for career opportunities,” but the profile wouldn’t even include the person’s name!

If that isn’t  ridiculous enough,  my favorite examples are the ones that state in the headline, “Unemployed or Actively Seeking a New Position.”  One would think that since this person took the time to announce to the world that they are in transition, that they would at least upload their resume. But “NO.”   OK,  surely they will at least complete their profile so people reviewing it will know what they do?  Nope, why let recruiters and others searching for candidates have this information?

Give me a break,  do they expect me to engage them based on their picture? Are recruiters supposed to just know this information via osmosis?

Here is how I search for candidates on LinkedIn. I hope this will help you as well as help recruiters help you.

1. I start out using the advanced search feature for people.
2. I want to throw a wide net.  My goal is to be inclusive at this point, rather than to exclude someone.
3. I usually start with just a few criteria. Generally, title, location (I use zip code and 50 mile radius), industry and function. That is it.
4. There are exceptions to this but this is the starting point.
5. I leave all other fields set to the  “All . . ” category in the drop down boxes. Meaning search all my groups, search in and out of my network, etc. I want a wide net.

Generally, hundreds of profiles appear. Now the search really begins, as does the frustration.

I begin scanning through the summaries of the profiles that appear. There is not a lot of information in the summary but enough to give the reader a good idea of whether it’s worth it to view the person’s full profile.

So often there is no need to even review a person’s profile. I can tell just from the summary that the information on the profile is either missing or completely worthless. For example, no picture, no name, no companies listed, vague titles, no contacts, background missing, no work history, etc. Yet, they want to be contacted for career opportunities.

Once I start looking at the profile, I usually decide in about 10-20 seconds if I should click out or read on.  So many profiles are so incomplete that I wonder why this person even took the time to post a profile. What exactly were they expecting when they posted this worthless profile?

I also look at the picture to see if it is professional or one that will embarrass me for referring the person if my client views it. That’s assuming there is a picture at all.

I then begin looking for the box checking stuff my client is requiring such as education, experience, current or past titles, years of experience, level, etc. You can read more about this in an article I wrote, “How Recruiters Read Resumes In 10 Seconds or Less.” Click here if you are interested.

I also look for recommendations and may read some. What are others saying about you? If nobody is willing to say anything good about you, it certainly isn’t a knock out, but I am curious about that.

I will also scroll down the profile summary and work history, and if a resume is uploaded I will review it. Rarely is a resume uploaded. Most of the time this is where it ends. The profile is so incomplete, the work history so brief, the description of work so worthless, that I can’t figure out what they were responsible for.  The profile has little or no company information, so I have no idea if their past companies were even in the right industry. Finally, the summary at the top is meaningless. Most don’t even include specialties.

I scroll to the very bottom and sure enough they want to be contacted regarding career opportunities. Some are even helpful at this point and will say, “Prefer to be contacted on my cell phone.” or  “Please use my personal email address.” Neither of which are included in the profile. Hey, I can’t make this stuff up.

GOODBYE. I have better things to do and a lot more people to consider.

This person probably just lost a great opportunity, or at the very least an opportunity to discuss a position. Even if they aren’t interested,  just knowing what is going on in their market is helpful. Just getting a feel for comparable compensation is a good data point for anyone to know.

The lunacy doesn’t end here. At least 50% of  these people are not working. Their work history will be 2007-2009.  What planet are they on? I’m sure they are frustrated, and complaining about how long they have been out of work and how bad the market is. This may be completely true, but they aren’t helping themselves with their profile.

If this search fails to produce viable candidates, I will go back and change the title or industry and try again. Not necessarily change the search, just some of the criteria. I’ll try to throw a wider net in a different part of LinkedIn’s membership.

Finally, I may eventually search by company name. If I know of a specific company that is right, I will search using the company name. That brings up all of the people that are currently working for this company or have in the past.

This is why your complete and compelling profile is so important on LinkedIn.  In today’s world, the search for candidates so often starts on LinkedIn. The sad part is, it also often ends there too.

Take away nothing else from this article but this one thing: In today’s market, companies (right or wrong) are looking for the kings and queens in their field, not the jack of all trades. If your profile doesn’t shout out loud and clear, “I’m an EXPERT,” you may be missing opportunities. Sadly, this happens and it is so easy to fix.

On March 26th we are having a webinar on how you can leverage LinkedIn to find your next job. We believe this is the most comprehensive webinar we have seen on this topic. We’ll have over 35 slides (we’ll give you all the slides) on how you can build a compelling and complete profile. We will show you step-by-step where the tools are and how you can use them to be the “EXPERT.” These slides and the audio recording of the webinar are included. If you want a profile that puts you in the top 10%, then you should CLICK HERE to learn more.

At a minimum you should download our 8-Level LinkedIn Self Assessment Profile. This tool is a great start towards building a great profile. CLICK HERE to get yours. It is 100% free.

Finally, if you are on LinkedIn, join our LinkedIn Job Search Networking Group. There are more than 4,800 members in the group. It is one of the fastest growing groups on LinkedIn that focuses on job search issues. CLICK HERE to join.

I welcome your thoughts and comments.

Brad Remillard

One Simple Trick To Finding A Job

So many candidates struggle with finding a position. I’m not going to insult you by telling you it is easy. It isn’t. In fact, for most it is hard work. Mainly because this may be new to you and with the exception of a few, this is not your area of expertise. It is always difficult to do something when  you are not an expert. In fact, it is frustrating because most professionals make it look so easy. Have you ever watched one of those home improvement shows do a complete kitchen remodel in just 22 minutes? They never have any problems, everything fits the first time, they never cut a board wrong, and it looks great in the end. Have you ever done a kitchen remodel and have it done that easily?

Their remodel happens so easily because they are an expert in it and we are not. So how does this relate to finding a job?

Companies in today’s market want the expert. They don’t want the jack of all trades, they want the king or queen.

Candidates have a very hard time accepting this. It is better to be great at one thing than good at many. Experts do 1 or 2 things 10,000 times, not 10,000 things once or twice.

What is your expertise? What unique passion, unique experiences, unique skill set, unique talent, unique accomplishments do you have that will, if not separate you from the 100’s of resumes received, at least get your resume to the pile of 5 to 10 to interview?

We live in a 140 character world. Millions tweet thoughts in 140 characters or less. Status updates on Linkedin are 140 characters or less. Can you describe your expertise in such a way that you stand out in 140 characters of less?

If not, then this is a great thing to work on over the holidays.

For example:

• A CFO with extensive experience in international finance within X industry and X sized companies
• Sales professional that enjoys the challenge of cold calls, increased first time customers by X% in first year directly by cold calling.
• HR executive that excels at union neg, reducing benefit costs by X% and 70% of hires from employee referrals up from 20% when I started.

These are just some examples that at least help you stand out, identify your unique strengths and accomplishments.

I have worked with hundreds of people helping them identify what makes them unique. It always starts out the same, “I’m probably not all that unique. I do my job and so do others.” That may be true, but every person doesn’t do the same thing, even in the same functional area.

Think about becoming great at 1 0r 2 things instead of good at many. Do this, and watch how your job search results change.

If this was helpful to you, then help others in your network by passing it along so they also benefit. Helping others will always help you in your job search. You can add this to your status on Linkedin, tweet it, add it to your Facebook page, or email it to your network. Let’s help everyone that is seeking a new job.

For more help on this, join our Linkedin Job Search Networking group. It is free and loaded with helpful discussions and articles. CLICK HERE to join.

Get our FREE 8 Point Job Search Self Assessment Scorecard to evaluate your job search. You can’t fix it if you don’t know what is broken. This will help you. CLICK HERE to get yours.

You can also get a FREE sample cover letter proven to get you noticed. Thousands have downloaded this, and it is FREE. CLICK HERE to get one.

I welcome  your comments, thoughts and questions.

Brad Remillard

How To Leverage Your Network And Get Others To Help You

Most everyone in the market is out doing all the networking they can. Sooner or later they will hear the saying, “Networking is about helping others.” or “Networking is giving before getting.” Both are true and critical to a successful networking process.

But what exactly does this mean? How do you implement this concept?

My experience has been that most are more than willing to help out when asked. Most will make introductions when asked. This is great, but there are other things one can do to give and help others. Even when not asked.

I think one of the best things you can do is share information. My partner Barry and I try to do this daily. We post articles so others can read them and benefit from our 30 plus years of experience. From time to time we will get an email thanking us. In fact, I received one today which was the catalyst for this article.

Here are other ways you can help others.

• How often do you forward articles  you found helpful to your network?
• How often to you post the link to your Facebook page allowing all your friends to benefit?
• Do you post the discussion or forward the article to your Linkedin groups?
• Do you share it with your Linkedin connections?
• Do you Tweet and include the link so all of those following you can benefit?
• Do you make announcements at networking meetings about how you benefited from this article?
• Have you passed along YouTube videos that you found helpful?

Do you do this? Do you do it on a regular basis out of habit?  Or like many, do you  just read the article and never think about proactively helping others? If you benefited from it so will others.  Just one right tip from you, one article reaching the right person at the right time, may help them land an interview or even a job.

Sharing information is just as important as sharing leads. I could make the argument that it’s more important. Leveraging your network by helping others, makes others want to help you. People generally want to repay those that have helped them.

It is also a tremendous way to keep in touch with people without bugging them. You are helping them and they will appreciate it. So stop worrying about bugging people in your network, instead start helping them by passing on helpful and informative information.

I would like to challenge you to not wait until people seek your help, instead be proactive. Send them information you find helpful so they can benefit. I bet you will start getting emails thanking you for helping.

What a great way to be branded as a ” giver.”

I think this is an excellent way to continue to engage your network and at the same time help others.

Isn’t that what true networking is about?

If this was helpful, then please help others by forwarding on to your network, posting on your Facebook page, Tweet with the link, post to your Linkedin groups or status update.  Let’s all do everything we can to help those looking for employment.

For lots of articles and great discussions to start sharing, join our Linkedin Job Search Networking group. CLICK HERE to join.

Download our free sample cover letter that is proven to get results. If you like it, you can share it with others. CLICK HERE to download.

Build a compelling Linkedin profile to  help  you get noticed by recruiters and hiring managers. Our 8 Point Linkedin Profile Assessment Tool can help you. CLICK HERE to download yours. Then share it with others that don’t have a compelling profile.

Brad Remillard

Job Search Stalled? Do What the Pros Do.

I was reading a golf magazine recently and a particular article caught my attention. It was about what one of the top pros on the PGA tour does when he gets stalled or in a slump. He simply goes back to basics. He goes back to when he first started playing golf to review if one of the 4 basics of golf have changed. He indicated most of the time this fixes the problem.

Your job search may need the exact same thing. If your search is stalled, not attaining the traction you want, or the level of traction you were getting isn’t happening now, going back to the basics may be the ticket.

Like golf, there are basics in a job search that get out of alignment. What once worked, isn’t any longer. We often blame something or someone else. Anyone who plays golf knows this and always blames the equipment for the problem. It is never operator error. If only just getting a new putter or driver would fix the problem. It rarely does, but at least it’s fun to try new equipment.

Rather than blame others it probably makes sense to first look at, “have you changed” or “have you picked up a bad habit along the way without even know it.” Chances are these have a higher probability of being the problem.

So let’s take the search back to basics.

1) Start with you.  After 3 or 4 months in a job search most candidates have gotten so much input and help they no longer know what is right and what is wrong or what they were doing well and what wasn’t working. It all starts to blur together. It may be time to stop getting input from all of these sources.

I recommend limiting your input to a few select people/experts. Preferably to those that have knowledge in the specific area of your search. By now you should have identified the experts you trust, those that have given you honest and often tough advice, those that excel in job search knowledge and/or someone that brings a unique talent to your party. For example, if you need help in selling yourself, find a sales trainer or expert in sales and ask them to help you. Try to develop  a  “Personal Advisory Board.” Some may want to be paid, but most will not.

2) Focus on what isn’t working and what is working. For example, if you are getting interviews but not the offer, chances are your resume and networking is working and your interviewing skills are what needs to be fixed. On the other hand, if you are no longer getting interviews and once were, chances are your marketing plan or networking plan needs to be looked at or redone.

Don’t waste time trying to fix what isn’t broken.

3) Evaluate the fundamentals of your search.

A) Take a look at your preparation. Consider videoing yourself, review what questions to ask in an interview, how do you prepare for an interview, have you identified the right companies and people, are you relying too heavily on the Internet, etc. This list could go on and on.  You need to be objective.

B) Has your resume changed? Has it gone through so many version changes it no longer really reflects your abilities and accomplishments? It could also be the opposite problem, it is too generic and doesn’t really sell you. It is not properly marketing you. Maybe you should talk to a marketing or sales expert for help.

C) Is your marketing and networking plan still effective or has it gotten outdated? Go back and identify more company targets, especially if your geographic requirements have changed. Make a serious evaluation about how you are networking and who you are networking with. Consider some new networking groups to get involved with, reestablish some old connections, and identify new connections that are focused in the area you need.

Stop meeting people for the sake of meeting people and comparing whose business card stack is highest.

D) Conduct and video a mock interview. Take a serious look at yourself on video. How do you come across, what is your body language saying, how do answer the question, do you actually answer the question asked or what you think they asked, do you have eye contact, etc. This can be key to those getting interviews and not offers.

Consider getting back to basics. Take a fresh start on your search to re-energize it.

Join our Linkedin Job Search Networking Group. The topics, discussions and articles will be a good place to start. Over 3300 people have joined. It is free and should be a major resource during your search. CLICK HERE to join.

Download our FREE Job Search Self-Assessment Scorecard as a place to start. It will help you identify your search strengths and weaknesses. CLICK HERE to download your scorecard.

I welcome your thoughts and encourage your feedback and comments if this was helpful.

Brad Remillard

Considering a Career Change? Here Are Some Things to Consider.

Recent surveys and news stories are addressing the issue of how many people are changing careers due to the recession. For many this is turning out to be a very positive experience. For some it is an opportunity to do something they have wanted to do for years, but never had the chance. Regardless of your reason for wanting to do something different, it should start with an assessment of your skills and which of these skills is transferable.

Jumping into a career change is tough enough, but not knowing what skills you bring to the party and how you can leverage these skills will make the transition even tougher. Many candidates believe that just because they have a skill it makes them marketable. This is not necessarily true. You are  only marketable if a need exists for that skill. You can’t assume that there is a market, and that the market is willing to pay what you are asking.

Also, others may have the same skill, and some additional experience using that skill, that makes them more desirable.

A suggestion would be to first conduct a skills assessment (CLICK HERE to download a FREE Assessment). We suggest that you complete this, but also that others complete it for you. Those that know you the best will see your skills from a different perspective.

Once you  know what skills you have rank them. The ranking should not only be based on how strong a skill this is for you, but also if it is a skill you really enjoy using. Just because you have a skill and are good at it doesn’t mean you enjoy it. For example, you may have a skill that allows you to really get into details, quickly grasp the issue, and come to a conclusion. However, if you hate getting down into the details, have dreaded it every time you have had to do it, it may be a strong skill, but not a skill you want to base a career change on.

Next you will have to determine if there is a market for these skills, where the market is, and the value of these skills in the market. More specifically not the value as a whole, but as it relates specifically for you. You can’t forget others that have these same skills. If they have some additional or unique experiences that you don’t, then your market and value in that market is decreased.

You can do some of the market research on the Internet. Go to the job boards and search open positions seeking these skills. This will give you an indication of market size and value. For example, if 100+ job openings appear and the compensation is in line with your expectations, you are more likely to be able to make that career change than if there were only one or two openings.

Don’t ignore the colleges and universities that have majors in the functional area in which your skills align.You might even discover some additional education you need to be successful.

Finally, I believe too often candidates don’t even explore the opportunities to buy a business or start a business. I would recommend contacting a business broker and at least having a conversation with them to discover if this is a viable option for you.

Making a career change isn’t easy, it takes time, planning, and the right set of transferable skills to be successful.

Download a free skills assessment from our Web site. Go to www.impacthiringsolutions.com and scroll to the bottom to the, “What’s New” section and click the Skills Assessment link.

Also, listen to our weekly radio talk show on Monday’s at 11 – Noon PST on www.latalkradio.com

How To Shoot Yourself In The Foot While Conducting A Job Search

I think the best way to shoot yourself in the foot while in a job search is not having a structured, formal, repeatable job search methodology or process. In the case of a job search HOPE and LUCK are not a process.

A methodology has a series of steps, that when followed, increase the probability of a desired outcome. This also implies that when a step is skipped the probability of the desired outcome is less. There is only one thing worse than skipping a step in a methodology, and that is not having one at all. Unfortunately, we find that most candidates don’t have a real methodology. Most tend to have a little of this and a little of that and candidates are easily distracted. The results tend to be no methodology.

Our job search workbook, “This Is NOT The Position I Accepted” is a 5 step process for making you a sales person during your job search. After all, when you are in a job search you are in sales. There are 5 basic steps in the sales process that are a good outline for a job search.

1. What is the product or service? Before a sales person can sell a product they must know all about the product. This not only includes the facts about the product, but what makes this product better than the competition, what makes this product unique, how the buyer will benefit from the product, and often a SWOT analysis is performed. Since you are the product in a job search have you addressed all of these issues?
2. Once step one is completed it is time to identify the customers and put together a marketing plan. Not everyone may need or want your product. In fact, your product probably is not right for everyone. So you must identify the high potential customers. Those that have a high probability of not only buying your product, but also can afford your product. Why waste time meeting customers if they don’t fall into one of these categories? In a job search we call this, “networking with a purpose.”
3. Now that high potential customers have been defined and identified, every sales person needs marketing materials. Marketing documents, regardless of the form, strive to get to the customer’s underlying motivation. Often this requires multiple marketing materials and multiple formats. Regardless of formats, most marketing documents are about the customer, not the seller. Is your resume a marketing document? Is it about the buyer or all about you?
4. Sooner or later every sales person has to make a sales presentation to get the sale. Top salespeople have this down pat. They rehearse, they anticipate questions and practice the answers, they know what the buyer’s objections to the product are, and have thought through how to overcome them. Finally they have studied the competition and know exactly why their product will better meet the customer’s needs. Obviously, this is the interview for those in a job search. Would you be considered a top sales person?
5. Finally top salespeople know how to follow-up and close the sale. This is the most difficult part of any sale. It must be done tactfully, in a manner that engages the customer without bugging them and continues to overcome issues as the process continues. For candidates, this is all of the additional interviews that take place as you move through the hiring process.

These five steps are the basic steps in an search process. Just like the sales process, there is a lot more that goes into each step. Top salespeople spend an enormous time training, preparing and practicing each step. Top candidates do the same.

Join our Linkedin Job Search Networking Group for a lot more help with developing and enhancing your job search methodology. CLICK HERE to join the group.

Our job search workbook, “This Is NOT The Position I Accepted” is based on the five steps outlined above and goes into great detail on each step. We will send you the book to review for just the cost of shipping $5. CLICK HERE to read more. Readers have rated this workbook 4.5 stars out of 5.

I encourage your comments and feedback.

Brad Remillard

How To Become Employed With 9.8% Unemployment

9.8% unemployment is the national average. For many states, it is even higher than 9.8%. I live in California and the number has hit double digits. This is true for many other states as well. Regardless of the rate, anyone actively in a job search knows these are difficult times. There is hope, and I believe opportunity, for many of those looking.

We have a very active job search coaching practice. The problem with many candidates we work with is, they come to us too late. They are usually out of work for an average of 4-6 months. They then expect us to be able to help them find work quickly. Sorry, we are good, but can’t work miracles, and nobody (not even us) can get you employed.

ONLY YOU CAN DO THAT.

But we can help you learn from your mistakes. The biggest problem we find with candidates is that they really don’t have a targeted, very focused approach to their search. Their fear of possibly missing an opportunity is so powerful that they often don’t see the forest for the trees. Our biggest challenge is to help get the candidates focused like a laser beam on a target and then drive to that target. In many cases this is a monumental task.

As the employment numbers get worse, successful candidates must become more and more focused. Companies today aren’t looking for a jack of all trades. They want the king or queen. If you aren’t targeted and highly focused, then it is difficult to land a position.

You have to have a bull’s-eye on the target so you have something to aim at. What is your bull’s-eye?

Here are some suggestions to help you get focused.

1. Take a step back and think if you were a specialist at something what would it be?
2. Write out a complete and very thorough job description. Most of the candidates we talk with can’t do this.
3. Make sure your Linkedin and other public profiles are focused on you as a specialist. Most profiles are generic, vague and cover every possible job function within the person’s discipline.
4. Identify a specific target list of companies, people, recruiters and service providers that can lead you to your target.
5. Identify those connectors that can put you in touch with those in number 4.
6. Identify three or four networking groups that align with your industry, functional expertise, career level, and become very active in those groups. Serve on or chair a committee, get on the board, take a leadership position and become well know in those groups.
7. Consider serving on non-profit boards. These boards will not only make you feel good, but they often have great contacts and you can demonstrate your leadership skills.
8. Build a network of 100 people that know you and your background so well that they can refer you with confidence. I use the 5 call rule. If a recruiter from 2,000 miles away is conducting a search in your geographical area  you will be referred within 5 calls.
9. Don’t ignore your unemployed peers. They are out looking for positions 8 hours a day. The employed aren’t spending any time doing this. Who do you think is more likely to come across a position that is right for you first?
10. Have the right networking tools to do the job. This includes a bio and networking business cards. Not a resume and business type business cards.
11. Finally, network with a purpose. Don’t try to meet everyone on the planet. You will only get burned out networking with little to show for it. Meet only those that can advance you toward your target. Be polite and  help others when necessary but pre-screen people before spending time with them.
12. Use Linkedin to find people and the connectors you need. This is why it is so critical to build your contacts beyond 500.

I don’t mean to imply that doing these things will guarantee you find a position right away. I do believe if you don’t do them you will be in-transition a lot longer than if you do. Having a general, shot gun approach will definitely extend your job search.

Be sure and join our Linkedin Job Search Networking group. This is important. CLICK HERE to join.

Evaluate your job search effectiveness with our Job Search Self-Assessment Scorecard. Find out what you are doing right and what you need to tweak in your job search. As always it is FREE. CLICK HERE.

Please let us know your comments and feedback.

Brad Remillard

Stop All This “Personal Branding” Nonsense

It is hard to be in a job search today and not run across two, overused and misunderstood terms, one is “networking” and the other is “branding,” usually “Personal Brand.” How did these words become the “buzz words” the “must do” the “most important,” words so critical that if you don’t do them, you are sure to fail in your job search?

Who makes this stuff up? They’re the marketing geniuses.

The number of books, blogs and news articles written on “Personal Branding” continues to grow. If it takes that much to explain “Personal Branding” it may just be too complicated to begin with. It’s as if this is some new concept in job searching or as if the “holy grail” of conducting a job search has finally been found.

NONSENSE.

All that has happened is that some marketing person put a clever name to it. It’s as if once you “brand” yourself you will be the NIKE, Apple, Coke, Michael Jordon or Tiger Woods in your field or industry.

Silly me, for 29 years as a recruiter I’ve just referred to this as, “differentiating yourself” or “making yourself unique.” I didn’t know I was telling my candidates to “BRAND THEMSELVES.” I’m not sure that is all there is to a brand, but it pretty much sums up all you have to do in a job search.

It’s not so complicated that it takes a 200+ page book to explain it.

For the sake of appearing up to date and current, it is critical in any job search to communicate “why” you are different from your competition. What unique skills, traits, talents, accomplishments, experiences and passions do you bring to the party? If you can’t define these, you are a commodity. The problem with being a commodity is that the only thing you have to negotiate on is price. In a job search price is compensation.

Call it “branding” or something else, we can’t stress enough that every candidate needs to step back and take some time to determine what makes them unique. Often each position may require a different set of skills, experiences or talents. It is possible that you may have to differentiate (oops brand) yourself differently for different positions. It also means that you may not be the best qualified candidate for every position.

Do a S.W.O.T. (Strengths, Weaknesses, Obstacles and Talents) analysis of yourself. List them out. Once you have the list, for the S and T, identify accomplishments and examples that demonstrate these strengths and talents. For the W, develop a plan to work on improving your weaknesses and for the O develop a plan of action to overcome any and all obstacles in your way to getting the position you want.

So forget about “Personal Branding,” it is way too complicated and probably just a fad. Just get back to the basics and figure out what differentiates you from all the others like you. Then go market it.

In the future you will see articles I write on “Personal Branding.” I will even title the article using the word “branding” because if I don’t, nobody will read it. So I will reluctantly conform.

Conformity has never been a “brand” for me.

Our job search book provides a template called,”Personal Success Profile.” This will help you identify what makes you different and add guidance for completing the SWOT analysis. You can get this for just the cost of shipping $5. CLICK HERE to review the book.

Listen to our talk radio show every Monday at 11AM PDT on www.latalkradio.com. It you miss it, you can download all of our past shows from our Web site. CLICK HERE to review the past shows and download the ones you want. All are free.

Please give us your comments and feedback.

Brad Remillard

IMPACT Hiring Solutions Weekly Job Search Blog Round-up: August 22, 2009

In case you missed some of the individual blog postings this week, here’s a round-up of some of the more popular posts Brad and I wrote for the Job Search Blog:

It’s Okay to Swear in the Interview: Learn the secrets of a structured response to every interview question. Follow this format in responding to interview questions and hiring managers will move away from box checking to engaging with you in a conversation and dialogue about the job.

Your LinkedIn Profile as a Multi-media Expansion of Your Resume: LinkedIn provides a wealth of tools for job seekers for personal branding, networking, self-promotion. Are you using all these tools to become visible to recruiters, human resources, and hiring managers?

Keyword Searches in Resumes: You might think you’re perfect for a job – but hiring managers would disagree after reviewing your resume. By not focusing on the proper key words – are missing out on job opportunities?

Honesty + Guts Works in the Interview: Can you look a hiring manager in the eye and challenge them in the interview if you disagree with their expectations or perspective. Are you praying things might be different when you join the company. The interview is the time for honest and direct dialogue without being confrontational.

Brad and I wish you much success in your job search in the coming week.

Barry