2 Types Of Resume Key Word Searches You Must Get Past

There are two types of resume key word searches. It is my opinion after having spoken with hundreds or maybe thousands of candidates that the vast majority focus on the wrong type. The result  is they rarely get a call back.

The two types of resume key word searches are (starting with in my opinion the least important):

1) The automated key word search. The most commonly thought of when most people think of key word searches. It is used by resume management systems. This is the type used by most job boards like Monster and Careerbuilder.

Although these play an important role, for the most part they play a much smaller role than most think. Granted for those screening resumes using the resume databases on one of the job boards, the key word search is important. But how many hiring managers, HR execs, CEOs actually spend a lot of time doing this? I have asked hundreds of these and very few claim they even use the resume databases. They are just too expensive. Most just run an ad and wait for the responses. Third party recruiters  and those companies that can afford on-site recruiters will spend time searching the databases, however, this is a small percentage.

The majority of  hiring is not done by large or Fortune 500 companies. Iit is done by the mid and small size companies.  The fact is most mid and small size companies can’t afford a sophisticated resume management system. This  then eliminates the importance of the automated key word search in the vast majority of hiring.

It is for this reason, coupled with the fact that most hiring managers don’t spend hours sorting resumes on the job boards, that I believe this is the least important of the two.

The hands down most important resume key word search is done 100% of the time by every CEO, HR person, hiring manager or recruiter. This is why it is so important. Yet, most candidates show complete surprise when in our coaching session I mention it.

2) The human eye key word search. This  is done with the eyes of the person scanning your resume. That person is looking for key words or phrases to jump off the page. They want their eyes to latch on to these as they move down the page. Most have trained their eyes to be on the lookout for these key words.

This is the key word search candidates should focus on. Yet so many candidates have a generic, one-size-fits-all resume that the key words are either missing,  buried so deep in a paragraph or are mentioned only once on page two of the resume, the key words or phrases are never noticed.

Here are a few suggestions to get past the human eye key word search.

Do you:

1) have the key words or phrases embedded multiple times in the body of the resume. Not just at the top of your resume.

2) have quantifiable results associated with your accomplishments. Don’t write out numbers. Actual numbers stand out more to the eye.

3) have the key words or phrases listed under multiple positions or companies.

4) have these words or phrases at the beginning of  the sentence or bullet point so the eye catches them. We read left to right. Don’t bury them in a long paragraph where it is hard for the eye to catch.

5) have them aligned with the advertisement or job description.

6) have them listed in your cover letter. You can download a sample cover letter for free that will show you how to do this. CLICK HERE to download.

7) have them re-enforced in your thank you letter. You can download for free a sample thank you letter that will show you how to do this. CLICK HERE to get yours.

These are just a few things you can do to get past the most important key word search – the person reading your resume.

In summary, if you do all the things necessary to get past the human key word search, I firmly believe you will by default have the proper  key words to get past the automated search.

For more information on building a resume that will get noticed and get you the call back, take a look at our job search workbook. It provides solutions to the most common mistakes candidates make during a job search.   Like this one. We will send it to you for just the cost of shipping ($5 USA only). CLICK HERE to learn more.

Join our Linkedin Job Search Networking group. Over 4200 people have. There is a wealth of articles and other resources for you in this group. CLICK HERE to join.

I welcome your thoughts and comments.

Brad Remillard

5 Most Frequently Asked Job Search Questions I Receive

On Friday’s from 9 – 10 AM PDT we often conduct free “Candidate Open Forums.” These are conference calls open to all of our candidates, in which we discuss topics and answer questions directly from you – our candidates. Unfortunately, we are limited to 50 people on the line at one time, so often we can’t get to all of the questions submitted ahead of time via email.

We believe these are important, so from time to time in this blog we will discuss the topics and questions we, 1) don’t get to during the conference call, 2) are asked over and over again (so these are probably on your mind too), and 3) just consider important for you to know.

Remember, we are retained executive recruiters so the answers and thoughts come strictly from that perspective.

1) Chronological vs. functional resume? Easy answer – NEVER, NEVER, NEVER, use a functional resume. In my almost 30 years of recruiting I have never had any recruiter or hiring manager support the functional resume. I have also been on many panels where all of the panelists agree to NEVER use a functional resume. Functional resumes just scream out,”Try to figure out what I’m trying to hide.” See our free audio file on resumes.

2) How do we overcome negatives such as age, turnover, time between jobs, etc? We believe you address them head on. If you have a negative, avoiding it doesn’t make it go away. We have a blog entry “Preemptive Strike” which you should also consider reading. If you have a negative item, you should bring it up straight away, discuss it openly and then whatever happens, happens. Don’t assume, “They didn’t bring it up so it must not be a problem.” They didn’t bring it up because they already settled it in their mind. You need to preempt any preconceived ideas before they come into play.

3) What is the best method and frequency for following up on a resume? For us, as recruiters, we prefer via email or one of the social media forums, Linkedin or Twitter. Recruiters have reduced staff just like many other companies, while the number of calls from candidates has skyrocketed. It isn’t possible to call every person. Email allows us to reply late at night, on weekends, or even while waiting in the lobby of a client. I can’t do that with phone calls. Regarding frequency, if in fact you are dead on perfect, then after two weeks send a follow-up email.

4) With so many top level executives in the market, how do you differentiate yourself from the pack? This is the 64,000 dollar question. We believe the best answer is to have a very compelling resume which is targeted specifically to the position. A generic, one size fits all resume will not differentiate you. That is what “generic” means. In today’s market our clients and therefore recruiters, are seeking very specific backgrounds. We are not looking for the proverbial, “Jack of all trades,” we are looking for the, “King or Queen for a specific role.”

5) Is negotiating with the employer different today due to the economic situation, and if so how? There is a difference given today’s market. For example, most companies will not relocate today especially in a large market area. Also, companies tend to be closed to severance agreements. If you aren’t working, they figure there is no reason to give an agreement and they are in control. You have to pick your issues and know where to compromise. This is all part of the pre-planning process for a job search. What issues will you compromise on and which ones should you dig in your heels?

You can download a free 8 Point Job Search Plan Self-Assessment that will help you evaluate exactly what you need to do to improve your search. CLICK HERE to download.

Is your Linkedin Profile going to get you noticed. Our FREE Linkedin Profile Matrix will help you develop an outstanding profile. CLICK HERE to download yours.

Join our LINKEDIN Job Search Networking group. Over 4200 people have joined. CLICK HERE to join.

We realize not everyone will agree with these answers and that is healthy. So if you don’t agree, or wish to comment, we encourage you to do so. Just click the link below.

Brad Remillard

5 Tips How To Keep Your Resume Out Of The Black Hole

Candidates constantly complain about how when they email resumes they all seem to end up in the proverbial “black hole.”

As a recruiter, who receives on average 6 to 7 hundred resumes a week, I can understand your frustration. I’m also sure I may not be able to eliminate it, however, I hope I can help you reduce it with these few tips.

1) When you move from candidate to hiring manager remember your frustrations and treat the people sending you resumes as you want to be treated now. You know, the thing our parents always taught us about treating others the  way we want to be treated. Sounds so obvious but I just wrote another article about how rarely this happens.

2) The best way to avoid the black hole in the first place is not enter it. If you include a cover letter; a) don’t send it as a separate attachment to your resume. It should be the first page when the resume attachment is opened. b) use either Word or PDF to send your resume. I receive many resumes I can’t open. c) your cover letter should be designed to grab the reader’s attention. That means the cover letter must clearly and with a simple glance align your background with the needs of the job. CLICK HERE and download a free copy of a sample cover letter that does just that.

3) You don’t have to be the first resume received. Most ads run for at least 30 days. Many candidates have experienced most companies take their time. So wait a few days or even up to a week or more before replying. Avoid being one of the first 400 resumes. After the first blast of resumes come, as more trickle in one or two at a time, I will often just open the resume take a look at it and make a decision how to handle it. These people avoided the rush and got their resume reviewed.

4) First try the personal approach. With number 3 above in mind, use this time to try and find a personal connection within the company or recruiting firm. There are many ways to do this. 1) Linkedin should be first on your list. This is  exactly why you need to build your connections to the maximum number possible. 2) Google the person’s name, position, or company name, anything that will help you target the right person within the company. Then look for a personal introduction. Most recruiters value a referral.

5) Don’t use services that blast your resume to 10,000 recruiters and/or companies. This is a major waste of money. What do you expect will happen when someone receives a bunch of unsolicited resumes? What would you do with them? How do you handle unsolicited emails? Most call it SPAM. It doesn’t work.

Hope these tips are helpful and now your resume will at least pop to the top.

Designing a resume is the starting point of every job search. If your resume gets screened out it is worthless.

If you didn’t know these little tips our Complete Resume System is designed to make sure your resume gets noticed. We guarantee it. The hundreds of people who have used this system to build an effective resume are getting their resumes read. You can too. There are many more tips you should include in your resume. For more information about getting your resume noticed check out our Complete Resume System. CLICK HERE to view it.

You should join our LinkedIn IMPACT Hiring Solutions Job Search Networking Group. It is free on LinkedIn and there is an enormous amount of articles and discussions to help in your job search. That is why over 4000 people have joined so far. CLICK HERE to join if you are a LinkedIn member.

You can also download for FREE a sample cover letter to use that will align your background with those of the company. CLICK HERE to download your sample.

I welcome your thoughts and feedback.

Brad Remillard

Does Your Resume STINK? Is that the problem?

Did you know that the number one reason most candidates don’t get called for an interview after submitting a resume is that their resume and cover letter STINKS?

Reminder – LAST CHANCE to take Advantage of our Special One-Time Resume and Cover Letter Webinar tomorrow — Friday – January 29th – Special Appreciation Rate and Bonus Materials

If you’re not getting a high number of “bites” on your resume when you forward it to networking contacts and submit it to employers for their job postings, perhaps the problem is not so much with the economy – but rather in the document you’ve created to market yourself.

Can you afford to have a resume and cover letter that STINKS?

No wonder the average time for a manager or executive to find a job is creeping beyond 6 months into the 12-18 month plus time period.

How many months will you continue to deplete your savings account and base your job search on hope and luck by using a resume and cover that STINKS?

We’ve put together a very special webinar for the members of our job search community. One hour is all it takes to learn how to create a powerful marketing document that grabs employer’s attention and makes them want to pick up the phone and call you.

The best news is that we’ve cut the price in half for our loyal readers and followers and we’ve thrown in a few HOT items that will help your job search. You’ll NOT find a less expensive webinar packed with as many ideas – tactics – and helpful advice anywhere on the Internet.

Learn the inside secrets of creating and leveraging a power marketing document to get interviews and finish your job search quickly.

Join us for this webinar (probably will only be offered ONCE this year) which is special appreciation webinar for our job search community of loyal readers and followers.

Click the link below to take advantage of this unique private offer to our job search community reducing the normal fee for the webinar from $89.95 to $39.95 and the inclusion of two of our HOT audio programs – a total value of over $150.00.
Last chance to sign up TODAY. Click this link to register now:

SIGN UP-GET MORE INTERVIEWS WITH YOUR RESUME

Join me on Friday January 29th at 9 AM to start conducting an effective job search NOW!

Barry Deutsch

Photo courtesy of megngarnett

HELP, Resumes Keep Coming In. What Should We Do?

I received 347 resumes just this week. On a weekly basis this is about average. Some weeks I get more, some weeks less, but over time 300 or so is not unusual.

Many of these resumes were received for a search directly via email, about 10% via snail mail, another 15% from referrals and another 15% completely unsolicited with candidates just introducing themselves.

Of these, maybe half to two-thirds had cover letters. Of those with cover letters, about 80% were worthless and I didn’t even take the time to read them. Why, because they all were almost exactly the same. As they say in the movies, “Only the names had been changed.” The other 20% I did take the time to at least scan them looking for points that might align with a current search or that at least piqued my interest.  These 20% were different in that they were not long paragraphs that simply regurgitated the resume,  but instead most were either bullet points or the two column type we recommend using and have a free sample available for all to download. (CLICK HERE to download). They were easy to scan to pick up the highlights and decide how to properly handle the resume.

Although I really don’t care one way or the other if a resume has a cover letter or not, but if a candidate is going to include one it should add value by intriguing the reader enough to look at the resume. If not, why include it?

I believe this is why most cover letters are ignored. They all look alike and do nothing to make the reader want to take a look at your resume, so the recruiter, HR, or hiring manager completely skips over them.

Of the 347 resumes, most were a complete waste of time to even review. Sorry, I know candidates don’t want to hear this, but sometimes the truth hurts.  Sending me a resume when I don’t have an active search is not going to help you. As a retained recruiter, I work the searches I have and that is my focus.  If your resume doesn’t match my clients needs then I rarely save it. Not because you aren’t a qualified person, not because you don’t have great experience, but because after 30 years of this I know the profile of candidates that I place.  If you don’t meet that profile, I don’t need your resume regardless of your experiences and abilities.

This is true of most recruiters.

I recently heard from a candidate complaining that he had sent out over 200 resumes and had heard back from only 5. Actually that isn’t bad. Mass mailing resumes is a waste of time and money. It is a complete crap shoot that anything will stick. I advise all candidates to never do this.

The best way to get your cover letter and resume noticed is to be very targeted and focused, especially with recruiters. We want to fill the position as badly as you want the position.  From my perspective, if your background is consistent with my client’s needs and you meet the basic criteria I outlined in the article, How Recruiters Read Resumes In 10 Seconds (CLICK HERE to read), you will get a call from me usually within an hour.

Those 10% that were referred to me I responded to. I always respond when a person is referred to me, even if I can’t help them. I appreciate referrals and want to respect the person that made the referral. In my opinion this is the best way to get a recruiter that you don’t know to engage you.

The unsolicited resumes were put into a file that when time permits I will review. If they meet the profile of the type of candidate that I have a high probability of placing in the future, I will add them to our database.

My partner Barry and I have written extensively on what we believe is the best way to get your resume noticed by recruiters, HR, and hiring managers.  These recommendations come from over 30 years of experience as recruiters, from asking hundreds in HR what they use as screening criteria, and from thousands of hiring managers, CEOs and key executives telling us how they review resumes. Barry and I try to pass this information along to all so it will be helpful and reduce your level of frustration by knowing what to expect when you send out a resume.

One more way we can help you is to speak directly with you utilizing our webinars.  Our time and knowledge is valuable so YES, we do charge a nominal fee for the webinar. To balance that, we also offer a lot more tools and resources for FREE than what we charge for.

We’ve DEEPLY DISCOUNTED THE WEBINAR FOR THOSE JOB SEEKERS WITHIN OUR JOB SEARCH COMMUNITY – loyal followers on Twitter, readers of our blog, and members of our LinkedIn Job Search Discussion Group.

In a lively one-hour presentation, I’ll show you the inside secrets (from a retained executive recruiter’s perspective) of how to get your resume reviewed every single time and boost your resume acceptance rate (the number of times you get called for an interview from submitting your resume) from a dismal level of less than 10% to well into the 50% PLUS RANGE. If you’re reading this blog, when you sign up for the Webinar use the coupon code of IMPROVEMYRESUME.

If the small, inconsequential, almost non-existent fee for the webinar is too much to bear to boost your resume acceptance rate and cut your job search time dramatically, please feel free to download our many FREE resources for job seekers, including our radio show broadcasts, cover letter sample, and other tools.

I welcome your thought and comments.

Brad Remillard

Major Controversy – Why Bother Sending a Cover Letter?

There is a raging debate in many LinkedIn Professional and Networking Groups, on our own LinkedIn Job Search Discussion Group, hundreds of emails we’ve been sent, numerous blog comments, and an overwhelming number of tweets – all related to our last blog posting – “Pet Peeve – Your Resume and Cover Letter.”

Obviously, a few people have strong opinions on this subject.

Let’s review the debate:

We recommend you customize both your resume and cover letter for the specific job you are applying for.

Arguments for doing a cover letter and/or custom resume:

• Employers and recruiters consider it disrespectful if you do not include a cover letter or resume
• Employers and recruiters are looking for a reason to exclude you from consideration if you do not match up with their criteria. The custom resume or letter specifically addresses the key points in the job posting.
• Employers and recruiters are overwhelmed in this poor job market with hundreds, if not thousands, of job applications per opening. They want to see an “extra effort” by applicants rather than a cookie-cutter shotgun scattered approach to applying for jobs.
• Vast majority of job responses fall into the “Hot Potato” Method of applying for an opening.
• The bland generic information in most resumes DO NOT give a recruiter or hiring manager enough information to decide whether or NOT to extend an interview invitation.

Arguments for NOT doing a cover letter and/or custom resume:

• Low response rate from recruiters and employers – what’s the use. Even if I did one, the investment of time wouldn’t justify an improved outcome.
• It takes too much time, is way too hard, and requires far too much effort.
• Recruiters and Employers don’t read resumes or cover letters deeply enough, so why even bother?
• It’s all a numbers game – the goal is to broadcast as many resumes to jobs I’m remotely qualified for, and maybe something will stick. I’m overwhelmed applying to jobs – no time to customize my response to each job posting.
• Recruiters and Employers don’t provide enough information in their job postings to customize the cover letter and resume. They don’t list the important elements of the job or they have a laundry list of criteria that superman/superwoman couldn’t meet.
• Recruiters and Employers are doing nothing more than box-checking resumes – a custom cover letter and resume will not help in this process of asking for everything under the sun and eliminating candidates if they don’t have one little inconsequential element checked-off.
• Recruiters and Employers are using low level unskilled and untrained clerical staff to review resumes. Not possible for this level of person to accurately judge the resume of a managerial or executive candidate. Custom cover letters and resumes will NOT help (see bullet point about box-checking above).

Have I missed any of the arguments from each side? These would comprise over 90% of the responses to our last blog posting.

So, what to do from this point forward?

In my ever so humble opinion, I am going to stick by the perspective that for management and executive positions, a detailed cover letter should be written specifically addressing the top 3 points identified in the job posting and a custom resume should be submitted. If you don’t have the time to customize your resume, then at least have 3-4 versions of it and submit the one that matches up most closely with comparable accomplishments for the level of the job, the industry segment, or the common core success factor of that position.

We’re open to hearing from you as to your experience in this job market if you’ve really tried the custom approach. If you’ve not tried it yet, please don’t knock it. Test it and play with it. This strategy is but one of the many we recommend in our Career Success Methodology®. We’ve discovered that most job seekers at a managerial and executive level DO NOT conduct an effective job search. Implementing a few best practices in a structured framework can make an enormous difference in reducing the time it takes to find a great opportunity.

As a special offer to our job search community which includes:

Managerial and executive candidates who read our blog

Following us on Twitter

Participating in our LinkedIn Job Search Discussion Group

Following us through our discussions in a variety of LinkedIn Groups

You’ve downloaded our FREE Job Search tools and content

You’ve attended one of our webinars

You’ve bought one of our job search products

You’ve engaged us in one of our Job Search Coaching Services

We are offering a deep appreciation discount on our upcoming Webinar about resumes and cover letters this Friday January 29th, titled:

GET JOB INTERVIEWS WITH

POWERFUL RESUMES AND COVER LETTERS

This offer of over 50% off the public quoted fee is a special one-time appreciation offer for our job search community and is available only to a selected group – such as our loyal blog readers.

Click here to join the webinar

Please don’t be mad at us for making this offer.

We also have to make a living. It’s very hard to be successful by constantly giving away free tools, templates, audio programs, examples, illustrations, responding to requests for help, and responding to hundreds of comments on our blog and within LinkedIn. We are both trying to build a successful business around effective job search and hiring top talent.

Sometimes, we’re going to make special offers to our job search community for products, services, subscriptions, and webinars. Don’t hold it against us.

If the content was crap – then you can complain. However, Brad and I believe we provide some of the very best content on the Internet for job search and hiring. As many of you know, we give away an extraordinary amount of information in solid tactical tools to improve your job search – maybe to a fault.

We believe the best way to build a loyal following is to give away a lot of our content and as a consequence many job seekers or hiring managers who have found the information useful will move to investing a few dollars in our professional products or services.

Brad and I would like to extend a big thank you of appreciation to all our loyal fans and readers.

Barry Deutsch

PS – The coupon discount you’ll find on the webinar page is only good for the first 50 who register. After that, the price reverts back to our standard pricing for this webinar. Oops – I forgot to mention – the special offer webinar for you includes a number of EXTRA items that doubles the value of the webinar. You couldn’t find this much content about cover letters and resumes in one place if you searched for days.

11 New Year Resolutions For Your Job Search

It is time to look forward to 2010. Regardless of 2009 happenings and all its trials and tribulations, 2010 is upon us and now is the time to think about how best to approach the year with regards to your career or job search.

Here are some ideas that you might want to consider:

1. If you are actively searching for a job, make a serious evaluation of your 2009 search. What worked, what didn’t, what successes did you have, what are the strong points to your search and what areas need to be improved in 2010? To help you do this, you can download for free our 8 Point Job Search Self-Assessment Scorecard. This will highlight some of these areas.

2. Dust off the old resume and update it. All professionals should maintain an updated resume. Even if you are not searching this is just prudent. It is useful to ensure when you do need one that it is ready, as it reduces the stress of trying to remember what happened in the past, and helps to identify whether or not you are growing or doing the same thing you did last and the year before that.

3. From the resume, step back and take a look at your career and either update or create your career plan. Remember the 6 Ps – Prior Proper Planning Prevents Poor Performance. This is true in business and in your career. You should be able to answer some basic questions:

A. What are your career goals for 2010? This doesn’t have to be advancement to the next level. It could be what additional experience, training or skills you would need to reach your goal.

B. If advancement is your goal, are you able to get the right experience in your current company? When you write your resume and find you have been doing the same things for the last 2 years you may need to reconsider. Did you add  to your marketability in 2009? This doesn’t mean in terms of dollars. In today’s market, getting a job without going backwards is a good thing. So are you more employable today than a year ago?

C. What experience, skills, or training, does your boss have that will help you be qualified for their position?

4. Write out a job description that meets your goals for 2010. Include the additional experience you need to move your career forward. For example, manage people, participate in system implementation, additional experience in running a trade show, experience in assisting with union negotiations, international sales experience, these are all examples of some experience to include in a job description.

5. Schedule a  1-2-1 with your boss. This should be a separate meeting from your annual review. Make it clear that this meeting is about you and  your career. Sit down and do some career planning with your supervisor. Discuss the issues in #3 above. Is your manager willing to help you get this experience? If so good, if not, then you have a decision to make. It is possible that your manager may be able to provide some additional experience you never thought about obtaining.

6. Identify at least two organizations you will actively participate in. If you already belong to a professional association then become an active member. Active means attending at least 80% of the meetings, serving on a committee, becoming a board member, etc. Do whatever it takes so that people in these groups get to know you and know you well. These associations are prime hunting grounds for recruiters looking for top talent.

7. Consider serving on a nonprofit board. This serves the community, makes you feel good, helps others, and it helps with getting more people to know you and your abilities. Great referral sources.

8. Consider working with a certified career coach. Highly skilled career coaches can really help. They help you clarify the issues above and assist you in making a plan that makes sense to you.

9. If you are in a job search get an accountability partner. We have two articles available to help you identify the characteristics of a good accountability partner and the duties, tasks and responsibilities of a good partner. (See these two articles).

10. Identify the resources you need in 2010 to advance your career. What books, classes, white papers, etc., do you need to make sure you stay on your career path? There are a wealth of resources and tools, many of which are free on the Internet, to help you with your career plan. (This is NOT The Position I Accepted was written specifically for this purpose).

11. Implement. Planning is great, but absolutely worthless without execution. Set up some 30, 60 and 90 day goals. Once they are achieved, then schedule out the next 30, 60 and 90 day goals. Trying to schedule a year out leads to, “I will do that next month as I still have plenty of time.” Before you know it, the year is over. Short term goals are easier to manage and achieve.

2010 is a great year to take control of your job search or career. There are so many resources to help you, that all you need to do is take control and do it.

For some free resources to help you consider:

• Joining our LinkedIn Job Search Networking Group. There are numerous discussions and articles to get you started in 2010.
• Download the Skills Assessment in the What’s New section at the bottom of our home page. It starts with identifying your skills and finding out which ones are transferable.
• Download the sample cover letter from the What’s New section at the bottom of our home page. This is a great tool that will align your resume with the company’s needs.

If this has been helpful to you, then please consider helping others by passing it along to them. Consider forwarding the link to your network, tweeting it on Twitter, adding the link to your Facebook, or updating your LinkedIn status. Let’s all try to help others in 2010.

I welcome your thoughts, comments and questions.

Brad Remillard

One Simple Trick To Finding A Job

So many candidates struggle with finding a position. I’m not going to insult you by telling you it is easy. It isn’t. In fact, for most it is hard work. Mainly because this may be new to you and with the exception of a few, this is not your area of expertise. It is always difficult to do something when  you are not an expert. In fact, it is frustrating because most professionals make it look so easy. Have you ever watched one of those home improvement shows do a complete kitchen remodel in just 22 minutes? They never have any problems, everything fits the first time, they never cut a board wrong, and it looks great in the end. Have you ever done a kitchen remodel and have it done that easily?

Their remodel happens so easily because they are an expert in it and we are not. So how does this relate to finding a job?

Companies in today’s market want the expert. They don’t want the jack of all trades, they want the king or queen.

Candidates have a very hard time accepting this. It is better to be great at one thing than good at many. Experts do 1 or 2 things 10,000 times, not 10,000 things once or twice.

What is your expertise? What unique passion, unique experiences, unique skill set, unique talent, unique accomplishments do you have that will, if not separate you from the 100’s of resumes received, at least get your resume to the pile of 5 to 10 to interview?

We live in a 140 character world. Millions tweet thoughts in 140 characters or less. Status updates on Linkedin are 140 characters or less. Can you describe your expertise in such a way that you stand out in 140 characters of less?

If not, then this is a great thing to work on over the holidays.

For example:

• A CFO with extensive experience in international finance within X industry and X sized companies
• Sales professional that enjoys the challenge of cold calls, increased first time customers by X% in first year directly by cold calling.
• HR executive that excels at union neg, reducing benefit costs by X% and 70% of hires from employee referrals up from 20% when I started.

These are just some examples that at least help you stand out, identify your unique strengths and accomplishments.

I have worked with hundreds of people helping them identify what makes them unique. It always starts out the same, “I’m probably not all that unique. I do my job and so do others.” That may be true, but every person doesn’t do the same thing, even in the same functional area.

Think about becoming great at 1 0r 2 things instead of good at many. Do this, and watch how your job search results change.

If this was helpful to you, then help others in your network by passing it along so they also benefit. Helping others will always help you in your job search. You can add this to your status on Linkedin, tweet it, add it to your Facebook page, or email it to your network. Let’s help everyone that is seeking a new job.

For more help on this, join our Linkedin Job Search Networking group. It is free and loaded with helpful discussions and articles. CLICK HERE to join.

Get our FREE 8 Point Job Search Self Assessment Scorecard to evaluate your job search. You can’t fix it if you don’t know what is broken. This will help you. CLICK HERE to get yours.

You can also get a FREE sample cover letter proven to get you noticed. Thousands have downloaded this, and it is FREE. CLICK HERE to get one.

I welcome  your comments, thoughts and questions.

Brad Remillard

Cover Letter + Great Resume = Interview

This is the winning formula for getting interviews. There are exceptions for personal referrals and networking contacts, but often even with these they will first ask for a resume.

It has been my experience recently that many candidates “know” this formula intellectually but few convert from the knowing to “doing.” And that after all is the key.

I’m currently conducting a search and as one might expect the number of resumes received is almost overwhelming. I spend my weekends and nights just trying to empty my inbox.  Not an easy task. About 65% of the resumes I receive have cover letters. Most to some varying degree give me the standard, BLAH, BLAH, BLAH. Once in a while one will stand out so I take the time to read it. I particularly like the two column format as it quickly aligns their experiences with what I’m seeking for my client. (If you want to get an example, a free sample is available, just CLICK HERE).

These types of cover letters can get me very excited to actually read (not scan) your resume. The problem is too often the rug is pulled right out from under my high level of excitement.  Simply put the resume sucks. There are many reasons for this, but regardless, this person had me and other recruiters,  hiring managers and HR professionals right where they want them. They overcame one of the biggest issues with resumes, getting the resume read not just a 10 second scan. Only to disappoint the reader. What a tragedy.

In this example the formula was: great cover letter + average or below average resume = trashed resume.

Anyone who has been following Barry and I know we have written extensively that in this economy it is greatness that counts. Good only works in good times. Greatness works all the time, but is positively, absolutely, a  must in bad times.

A great cover letter with an average or below average resume, is like a bad book with a great dust cover. It is still a bad book.  How many times have you sat in a movie theater watching an upcoming movie trailer, then gone to the movie and it was really bad? Remember the excitement about waiting for the movie to come out, the excitement as you sat waiting for the movie to start, and then the disappointment when the movie was so bad you walked out.  A great movie trailer doesn’t make a bad movie better.

A great resume starts with understanding how a resume is scanned. Start with the basics:

1. Your contact information including a phone number. Sounds pretty basic to me. For some reason many candidates are starting to have only an email address on the resume.
2. Basic information about the companies you worked for (unless they are household names), such as sales, number of employees, and what the company does or the industry.
3. Basic information regarding the scope of your positions. Number of people supervised, basic duties and responsibilities, if multi-location, international, functional area managed, etc.
4. Education. When appropriate additional certifications or courses that enhance your marketability.
5. Company ownership. Is it a public company, owner operated, private equity owned or something else?
6. Some bullet points that directly align as closely as possible to the two column cover letter you included.
7. Bullet points that include results in dollars or percentages as to the impact on the department or company.

These are basics. There are more that will get your resume from good to great. At least review your resume to verify you have met the minimum.

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Download a free sample cover letter – that is the first step. You still need a great resume. CLICK HERE to get the FREE cover letter.

Resume Tweaking May Be Better Than An Overhaul

I was meeting with a candidate today, we will call him Andy, who recently landed. He had been on the market for about 5 months. He did all the right things, went to the networking meetings, drank more coffee than he should have, reworked his resume over and over, all for nothing. He would get interviews but never make the cut. He had sent out lots of resumes with moderate success.

About 2 month ago I met with Andy and a group of financial professionals, mainly CFOs,  to do a resume review exercise. You might try this exercise.  Everyone brings their current resume and passes them face down to the person next to them. Then at the same time everyone turns the resume over and for 10 seconds reviews them. After 10 seconds all resumes go  face down again. The next step gets to the real purpose for the exercise. The person that read the resume for 10 seconds gives feedback on exactly what they learned about the person’s background, companies, position, location and any other information they took away in that short period of time. Why you ask? That is about how long most people first look at a resume, so the purpose is to find out if the person reading the resume for 10 seconds captures from the resume what the owner of the resume wanted them to. If not, then they need to change the resume.

After the meeting I started working with Andy as part of our Job Search Coaching program. The first thing I noticed was Andy’s resume had him as a CFO. The reality was that compared to other CFOs in the group Andy could not compete. He was really a controller. Andy was trying to play at a level that he wasn’t competitive.  He lost out every time, either when the resume was submitted, or during the interview.

We made a small tweak to his resume by taking off  all references to CFO and changed them to controller. Everything else remained the same. Within two weeks Andy started getting interviews and within 6 weeks he was working. He credits all of the activity and the job to this one tweak of his resume.

Sometimes one small change can make all the difference. Make sure you are playing in the right league. Andy wasn’t, and his resume clearly communicated that. Like most candidates I coach, candidates think only about themselves and not the competition. Andy had clearly done this. He would have been working months earlier had he thought about this.

Join our Linkedin Job Search Networking Group. It has over 3200 members with lots of articles and discussions. CLICK HERE to join.

Download a free sample cover letter that has proven over and over to get candidates noticed and align their experience with what the company is looking for. Join the hundreds that have download this by  CLICKING  HERE.

Check to see if your job search needs tweaking. Download our free Job Search Self Assessment Scorecard. It will highlight what you are doing well and what you need to tweak. CLICK HERE to get your scorecard.