I recently asked this question on LinkedIn, “How would you rate your LinkedIn profile?” The choices were, poor, fair, good or very good. I wasn’t referring to completeness based on the LinkedIn scale. I wanted to know how you would rate your profile based on how good or compelling it is.
Would a recruiter, HR professional, or hiring authority be so impressed that they can’t wait to contact you? That is the goal of a LinkedIn profile. Why else would you have one if you are in a job search?
So that is my question to you, “How do you rate your LinkedIn profile?” We would really like to know.
Now the really important question, “How would you rate your resume?” Let us know that too. Just simply send us a comment. You can do that at the bottom of this article.
Did you rate them both the same? Most rate their resume good to very good and their LinkedIn profile poor to fair. WHY?
Both of these are marketing documents. That is all a resume is. It is put together to market you. In our best selling job search workbook,“This Is NOT The Position I Accepted” we don’t like to use the word “resume.” Rather, we prefer to call it your Personal Compelling Marketing Brochure.
Your LinkedIn profile is your online marketing brochure. It must sell you. Your profile can be even more compelling than a resume because of all of the added features LinkedIn allows you to add to your profile. Most are not possible on a resume.
So here is the next set of questions, “How many hours have you dedicated to developing your resume?” My experience is that most candidates spend hours not only developing their resume, but revamping it, changing it, redoing it, updating it, and so on. For many, this is a never ending process.
OK, so then, “How many hours have you dedicated to developing your LinkedIn profile?” We would really like you to be completely honest and answer these questions. Just add your responses to them in the comment box at the bottom.
Still not convinced about why you need a great and compelling profile on LinkedIn? Here are some additional reasons that might convince you.
- For my last three placements, all of the candidates came directly from LinkedIn.
- Two clients recently told me they hired mid-level sales people directly from LinkedIn.
- Before posting an open position on a job board, most recruiters go to LinkedIn first.
- I’m currently working on two searches and I found all of the candidates using LinkedIn.
- LinkedIn now has over 45 million users.
- More and more internal recruiters and HR professionals start their searches on LinkedIn.
- Companies can save thousands of dollars searching LinkedIn versus searching resumes on a job board.
Given all of this, would you reply to a job posting with a fair resume? Would you expect a call back from a hiring authority or recruiter if your resume was “fair?”
If your LinkedIn profile isn’t better than your resume, you are leaving a very valuable tool in your tool box. When I’m coaching job seekers, one of the first items we work on is their LinkedIn profile. It is not uncommon that within two weeks of completing the profile makeover for these candidates, that they start receiving inquiries.
So let us hear from you regarding how you responded to these questions. We are really interested.
Don’t know how to build a great profile?
Get a FREE LinkedIn Profile Assessment. To help you build a great LinkedIn job search strategy, we are having a webinar on March 26. This webinar will ensure you not only have a great profile, but in addition, teach you how to find contacts, how recruiters use LinkedIn, and how to ensure that if someone comes to your profile that you are positioned as the expert. CLICK HERE to learn more.
Also, Barry and I have had extensive discussions regarding LinkedIn on our weekly radio show that airs every Monday at 11 AM PST at www.latalkradio.com on channel 2. We add all of these recordings to our audio library. These recordings are free for you to listen to or download. CLICK HERE to review our audio library.
Finally, consider joining our LinkedIn Job Search Networking Group. There are more than 4,4oo members, and a wealth of articles and discussions to help you in your job search. CLICK HERE to join.