Here’s an interesting blog posting on the Savvy B2B Marketing Blog about the power and leverage social media can bring to a business, especially Twitter. The author presents a number of different scenarios in how Twitter might be used within your business.

Unless you’re living under a rock, you probably noticed everyone jumping on the social media bandwagon over the past year or two –  Twitter in particular. Along with the enthusiasm (hype?), there has been a debate over which social media platforms are appropriate for which businesses and how they would be used to their best effect.

Many executives, consultants, coaches, and speakers say to me”:

Barry – what’s this Twitter thing about? Why are people so excited to be sending messages that they’re standing at the dry cleaners or supermarket? I don’t get it and I don’t see the value of it.

To read more about leveraging Twitter for B2B marketing, sales, and lead generation, check out the post by clicking on the link below:

Savvy Speaks: Best B2B Twitter Tips – Savvy B2B Marketing

Barry Deutsch