Adapting Your Job Search to the Culture & Style of the Company

Our job search coaching and facilitation programs for candidates take us down many different paths. Every program has to be unique to the needs of the candidate. No two job searches are alike and there is never a one-size-fits-all approach to a job search. Customizing our coaching programs is the hallmark of our success.

One example of this happened towards the end of the process with one of our sales and marketing executives.

The candidate had been interviewing with a small, very entrepreneurial company for a VP of Sales and Marketing position. We had been working together, all along the way, to ensure he was properly preparing for every interview. It was now down to the final two candidates and the company asked each candidate to put together a short presentation on how they would market and sell the products to new customers. Nothing elaborate, just a half hour presentation.

Some background information is important. The CEO and founder of the company was a cigar chewer, speak your mind, no B.S. type of person. Some might say very rough around the edges. He wore as a badge of honor that he never graduated from high school and still had built a very successful business from scratch. The company was a plastic injection molding company that made custom plastic parts for a variety of industries. The CEO may not have graduated from high school and was rough around the edges, but he had a lot of common sense.

The other candidate was from Xerox and put together a very nice PowerPoint presentation that identified markets, market shares, potential customers in a 30 mile radius with charts/graphs and a lot of detail. I was later told it was a very polished presentation.

In discussions with our candidate, we talked about the company’s culture, the personality of the CEO, and the other people on the management team. Many on the team were well educated and from well know companies. However, as we discussed these issues, it became clear they all really liked working with the CEO for the simple reason that he was blunt, called it like it was, wasn’t one for a lot of staff meetings, liked blunt and direct people, and most said he was a very, “get to the point type person.” The candidate was  told by the team if he wanted to be successful, he needed to be able to work in that culture.

After all of this, we decided to take a completely different approach. The candidate scrapped the PowerPoint and instead simply started researching the market for potential customers and why the company would be a potential target. The day of the presentation my candidate walked in with a stack of magazines, business journals and trade publications. Every publication was dog eared, had stickers on pages and highlights on different pages. The candidate sat in front of the CEO and for his presentation all he did was start opening each periodical to a page and said, “see the company here, this should be our customer, here is why, here is how I would approach them, and here is how we can benefit them.” He did this for almost 20 minutes. That was his marketing and sales plan.

Which one do you think adapted to the company’s culture and the CEO’s style?

Needless to say, if the candidate we were working with didn’t get the job, I wouldn’t have written this article. Although the person from Xerox did a great job, he didn’t adapt to the style of the company. My candidate took all of this into consideration before going in. He also demonstrated to the CEO that he understood how to adjust to the unique styles and cultures of the customer. One type of sales pitch doesn’t work for every customer.

Have you ever had a situation where you could have adapted?

Never forget the importance of the company’s culture and management style you are interviewing with. The better you can adapt to their style and culture, the better you will fit in during the hiring process and after going to work for the company.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

If you would like to know if your job search is fully utilized and you are doing the right things, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resource link.

I welcome your thoughts and comments.

Brad Remillard

Use The Power Of First Impressions to Win the Interview

First impressions are so important in the initial meeting that one would not be too far off base if they argued the most important part of the interview. First impressions set the tone for the interview and often determine the types of questions, length of the interview, and ultimately the outcome. Making a strong first impression is often the deciding factor in who makes it to the next round. If the candidate makes a strong first impression they are immediately liked by the interviewer. This candidate just moved up the point scale towards the next round and they haven’t even been asked one question. On the other hand, if the candidate makes a weak first impression, the candidate starts out in the hole. This hole if often so deep  that no matter how well they answer the questions, the interviewer cannot overcome their first impression. In fact, they may have decided right in the lobby that this person isn’t getting the job.

Tips to making a strong first impression:

· Good eye contact.

· Remain a comfortable distance from the person.

· Firm handshake – even if you think you have one ask someone who will be open and honest. Many don’t, so don’t assume you do.

· Strong introduction coupled with a smile, a strong handshake and eye contact. Practice this introduction.

· Have a couple of conversational questions prepared in advance to engage the interviewer.

· The most important of all are the four “A’s.” A VP of HR at Rockwell Corporation gave us these. They are so important more than 25 years later we still remember them.

1. Appearance
2. Articulate
3. Assertive
4. Affable

Bring these four to the first impression and you will move up the scale – not down.

Study after study reveals that likability is the single most important factor used when determining who ultimately gets the job. Underestimating this is a failure of many candidates. Those that make a strong first impression will often do better in an interview than candidates with better experience.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

If you would like to know if your job search is fully utilized and you are doing the right things, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resource link.

I welcome your thoughts and comments.

Brad Remillard

Using The Right Tools In Your Job Search

Like most recruiters, I attend too many networking events. Once a person hears that I’m a recruiter, they generally want to engage me in some conversation that usually ends up with giving me a business card or resume. WRONG TOOLS.

Even when I meet candidates, not for an interview, but just to help them in their search they give me a business card and a resume. WRONG TOOLS.

Most candidates don’t have the right tools for the right purpose or they have one set of tools for every aspect of their job search. WRONG AGAIN.

When one is trying to fix anything, they need the right tools to do the job correctly. Would you try to hang a picture on your wall using a 16 pound sledge hammer? One tool does not fix all problems – it’s the same with a job search.

At a minimum, there are two types of tools you need to use during a job search. One set is for networking, and the other set is for use when applying for a position, interview, responding to ads, or anything directly related to a specific position.

Networking tools are designed to accomplish a couple of specific goals:

1) Assist the person or contact in remembering you and something about you. The contact needs a tool to identify you from all of the other contacts in their stack of business cards. This is so they can refer you. In two weeks, most contacts don’t know which Pat you are in the stack, if Pat is male or female, or what industry Pat has experience in. Not a good way to get a referral.

2) Assist with referrals and introductions. How many times have you had a networking meeting with anyone and walked away with a specific referral to a hiring manager, HR person, lead directly into a company that fits your background, or someone other than a service provider or recruiter. It happens, but this is less often.

These two things happen because most candidates don’t have the correct networking tools. They too often just hand the person their resume and a general business card. THESE ARE NOT NETWORKING TOOLS. Stop using them. They are the wrong tools.

Get the right tools.

1) Use networking business cards. These cards use the back of the card. On the back is a list of industry experiences, titles, target companies or anything that will help the person remember you from all the rest in their stack of cards.

2) Use a bio not a resume. Don’t just use a generic bio. Use a targeted and focused bio on what introductions and referrals you are seeking. The bottom third of the bio should list the specific company names and people you want to meet. This way when the contact is looking at your bio they can easily identify if they know the company or person. Then right there on the spot they will often indicate they can facilitate an introduction.

There are other tools you need, but these are the most important. Good networking tools help people help you by remembering who you are and what connections you are seeking.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

If you would like to know if your job search is fully utilized and you are doing the right things, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resource link.

I welcome your thoughts and comments.

Brad Remillard

Candidates Don’t Focus On The Same Things As Hiring Managers

Q. Too often candidates aren’t focused on the same issues as the company.

I recently asked approximately 30 people in transition what candidates mean when they say, “I’m qualified for the position.” The answers were, experiences, skills, can do the job, etc. All hard skills listed on the resume. Then I asked what they think a hiring authority means when they say, “I think this is a good candidate.”  The answers were, fit, liked the person, work well with others, etc. All soft skills, which are not visible on a resume. So in reality, candidates and hiring managers are measuring different things in the interview. This is why someone might be a great candidate, but not the right candidate.

I don’t believe candidates spend enough time researching and understanding the soft skills required to get the job. They walk into an interview prepared to talk about all of their skills and experiences, yet the interviewer is not only listening to those but also evaluating the soft skills. Chances are they already know you have some level of hard skills or you wouldn’t be there to begin with.

This is an area I believe candidates should focus on more as they prepare during their job search. Understanding how they present themselves from the moment they walk in the door, how they sit in the chair, use their hand motions, the speed at which they talk, how they listen to the questions and answer them, including how they mirror the interviewer should not be taken for granted. These are all relatively easy things to do and learn. There are many helpful books, videos, and webinars available for candidates to learn. Just fine tuning a few things in your presentation can give you the edge you may need to beat out the competition.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

If you would like to know if your job search is fully utilized and you are doing the right things, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resource link.

I welcome your thoughts and comments.

Brad Remillard

Watch Out For This Job Search SCAM

Q. I have been contacted by a firm that promises to market my skills to companies. They claim to have many contacts with local companies. I’m not sure it is worth the cost. Any recommendations regarding using someone to market me?

I have two words for you, BUYER BEWARE. Too often these firms claim a lot and deliver very little. Since they contacted you, that is a red flag and you need to do your research. These firms always spring up in times of high unemployment.

Some things to consider before writing a check include: Are they claiming or even implying they will find you a job? If this is even implied, run and run fast. Do they claim to have access to the “hidden job market?” Have them provide references of other candidates they have worked with that are now working due to their help. If they are as good as they claim to be, they should have a list of raving fans.  You should speak with people currently in the program. Contact the Better Business Bureau to check for any complaints. If they claim they have companies they work with regularly ask to speak to someone at the company. Don’t accept any excuses for not being able to do this. Do they offer a money back guarantee? Ask to speak to someone they actually refunded the money to. Don’t accept that they have never had to give a refund. No one is that perfect. Is the full fee paid up front? Finally, you should write out a list of expected results you want them to deliver and over what period of time they will deliver these results. Make them very specific. If they don’t meet them then they need to agree in writing to refund your money.

I know too many candidates that have fallen prey to these firms. There are good ones and many excellent professionals, but be careful. Remember, if it sounds too good to be true it probably is.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

If you would like to know if your job search is fully utilized and you are doing the right things, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resource link.

I welcome your thoughts and comments.

Brad Remillard

Is Your Resume Too Long?

Q. Is it acceptable to have a resume longer than two pages?

With rare exception two pages is still the generally accepted maximum length. I have helped thousands with their resume and I can’t think of a time when we couldn’t fit all of the relevant information on two pages.

Remember, the purpose of a resume is to demonstrate to the reader that your experience and background aligns with the position. It isn’t an autobiography. It doesn’t have to include everything you have done in 25 years. It is a summary, usually in a bullet point format. All a resume really needs is the right information necessary to get an interview. It isn’t designed to get a job.

Generally, your experience from 20 years ago or more is no longer critical. If it is one might wonder if it is the right job in the first place. So I recommend summarizing this by simply indicating the name of the company, your position title and the years you worked there.  Save the space to make sure that you list the important accomplishments that align with the company’s needs and will catch the reader’s eye.

I find that if more candidates would customize their resumes to the needs of the position they would get more interviews. Too often candidates make a one size fits all generic resume. Instead of a long resume covering every aspect of your career consider having a two page resume that is specific to the position. This might require more than one resume, but as long as everything is honest there is nothing wrong with this.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

If you would like to know if your job search is fully utilized and you are doing the right things, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resource link.

I welcome your thoughts and comments.

Brad Remillard

Resumes Miss The Most Important Keywords

Q. Are keywords on a resume as critical as everyone claims? I know the job boards use them, but  I have had a lot of different experiences so I’m not sure what keywords I should be using.

There is no doubt that keywords on a resume play an important role for the job boards and for companies with sophisticated resume tracking systems. Too often candidates focus their keywords exclusively for the electronic system scanning their resume and completely miss the most important scanner – the human scanner.

The vast majority of companies don’t have sophisticated resume scanning software. As resumes come in the door they are reviewed by a person. So from a candidate’s perspective the question should be, “Do I have the keywords that will stand out and catch the eye of the reader?” Often the person scanning or reading your resume has certain words or terms they are looking for on the resume. So your resume has to have these keywords properly positioned so the reader’s eye catches them. It is little help having a bunch of keywords for the computer to catch if they aren’t the correct words the human scanner is seeking.

In your specific case, since you have had a lot of different experiences this becomes even more important, as the wrong set of keywords could rule you out. So it is important for you that when you send in a resume, especially to a small to mid-size company, to think about the keywords and terms the human will want to see as they read your resume and make sure those words are positioned to catch their eye.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

If you would like to know if your job search is fully utilized and you are doing the right things, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resource link.

I welcome your thoughts and comments.

Brad Remillard

Candidates Focus On Skills Instead Of What The Company Focuses On

Q. I have had a number of interviews for which I know I am qualified, yet I still haven’t been offered a job. Just what do companies mean when they ask for qualified people?

There are actually two different qualifications required, the hard skills; experience, education, past accomplishments, years of experience and so on. The soft skills are the second component of being qualified; communication, demeanor, cultural fit, appearance, likability and so on. The primary issue around your question is that candidates generally focus on the hard skills and companies focus on the soft skills. This means the priorities in the interview are different. There is probably no doubt that you have the hard skills or it is doubtful they would have even interviewed you. My sense is that you are not showing them the soft skills qualifications during the interview.

Since few candidates have a lot of coaching and practice for interviewing most just show up and start answering questions. Soft skills interviewing is an art and, like most things, takes practice and preparation. If I were coaching you, I would start with an in-depth interview to see how you interview. I would have you write out answers to the commonly asked questions. I would also video record you so you can see yourself the way the interviewer views you. You would then hear for yourself how and if you answer the question. Finally, you would see your mannerism and body language. I read somewhere that non-verbal communication is 70% of how we communicate. Have you reviewed your non-verbal communication?

I have video recorded many candidates and many agree after watching themselves for the first time, that they wouldn’t hire themselves.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

If you would like to know if your job search is fully utilized and you are doing the right things, download our free 8 Matrix Job Search Self- Assessment Scorecard. CLICK HERE and then click on the Free Search Resource link.

I welcome your thoughts and comments.

Brad Remillard

Are You Coming In Second Place Too Often In Your Job Search?

Q. Last year I came in second too many times. I seem to get interviews and get asked back for additional interviews, but always end up the bridesmaid. I would like to change that in the new year, what do you suggest?

The good news is that a lot of things are working in your job search. Your resume is getting you in the door, you are uncovering openings, and companies want to talk with you. Getting up to bat is key to getting a job. Things are falling apart at the interviewing stage. It might even be that you are not in second place after the first interview, but being asked back just to be compared to other candidates. So I recommend spending a lot of time honing your interviewing skills in the new year.

Reflect on the interviews you’ve had and start by identifying some of the same questions asked in each interview, make a list of the standard questions asked in most interviews and develop a list of questions around your specific function that are often asked. After you have these lists write out answers to the questions. Yes, you must write them out. This is rarely done, but this exercise brings great clarity to how you answer questions. It forces you to stay focused, helps ensure you are actually answering the questions, and begins to make sure you are prepared for just about anything. Then practice answering these as if  you are in an interview. However, make sure you don’t come across as if you are reading a script.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

If you would like to know if your job search is fully utilized and you are doing the right things, download our free 8 Matrix Job Search Self- Assessment Scorecard. CLICK HERE and then click on the Free Search Resource link.

I welcome your thoughts and comments.

Brad Remillard

Assess Your Skills Before Considering a Career Change

Recent surveys and news stories are addressing the issue of how many people are changing careers due to the recession. For many this is turning out to be a very positive experience. For some it is an opportunity to do something they have wanted to do for years, but never had the chance. Regardless of your reason for wanting to do something different, it should start with an assessment of your skills and which of these skills is transferable.

Jumping into a career change is tough enough, but not knowing what skills you bring to the party and how you can leverage these skills will make the transition even tougher. Many candidates believe that just because they have a skill it makes them marketable. This is not necessarily true. You are  only marketable if a need exists for that skill. You can’t assume that there is a market, and that the market is willing to pay what you are asking.

Also, others may have the same skill, and some additional experience using that skill, that makes them more desirable.

A suggestion would be to first conduct a skills assessment. We suggest that you do this, but also that others do it for you as well. Those that know you the best will see your skills from a different perspective.

Once you know what skills you have rank them. The ranking should not only be based on how strong a skill this is for you, but also if it is a skill you really enjoy using. Just because you have a skill and are good at it doesn’t mean you enjoy it. For example, you may have a skill that allows you to really get into details, quickly grasp the issue, and come to a conclusion. However, if you hate getting down into the details, have dreaded it every time you have had to do it, it may be a strong skill, but not a skill you want to base a career change on.

Next you will have to determine if there is a market for these skills, where the market is, and the value of these skills in the market. More specifically not the value as a whole, but as it relates specifically for you. You can’t forget others that have these same skills. If they have some additional or unique experiences that you don’t, then your market and value in that market is decreased.

You can do some of the market research on the Internet. Go to the job boards and search open positions seeking these skills. This will give you an indication of market size and value. For example, if 100+ job openings appear and the compensation is in line with your expectations, you are more likely to be able to make that career change than if there were only one or two openings.

Don’t ignore the colleges and universities that have majors in the functional area in which your skills align.You might even discover some additional education you need to be successful.

Finally, I believe too often candidates don’t even explore the opportunities to buy a business or start a business. I would recommend contacting a business broker and at least having a conversation with them to discover if this is a viable option for you.

Making a career change isn’t easy, it takes time, planning, and the right set of transferable skills to be successful.

To download the free chapter on Conducting an Effective Phone Interview from our book “This Is NOT The Position I Accepted” CLICK HERE and then click on the Free Search Resources link.

If you would like to know if your job search is fully utilized and you are doing the right things, download our free 8 Matrix Job Search Self-Assessment Scorecard. CLICK HERE and then click on the Free Search Resource link.

I welcome your thoughts and comments.

Brad Remillard