Why Most Interviews Are Box-Checking

The traditional process of interviewing is typically an exercise in box-checking.

Hiring Managers and Executives use the traditional job description to check off whether you meet the criteria for the job. As we described in a previous blog posting, the traditional job description is a set of minimum and mediocre criteria. We’ve identified the use of inadequate criteria in a job description as the Number One Hiring Mistake made by CEOs and Senior Executives. You can download a copy of the study we conducted to identify the Top Ten Hiring Mistakes Made by CEOs and Senior Executives.

In the face of all rational thought and objectivity – why do most hiring executives and managers still cling to the outdated and ineffective job description? By all standards, it is a worthless document to measure and predict future success. Let’s explore some of the reasons why the traditional job description is the primary tool you’re evaluated against in a job interview:

1. Hiring Managers don’t know any better. No one has ever taken the hiring manager by the hand and shown them a more effective method of defining success for a position. We cling to tribal hiring methods passed down through the generations without thought as to whether or not they are effective.

2. Hiring Managers refuse to accept accountability. Defining success and then publishing the definition of success (we call this a Success Factor Snapshot) is high accountability. As a Hiring Manager, if I define success and you as the candidate don’t achieve the expectations, then I’ll be forced to do something about it – as will my boss when the department/team misses their overall goals.

3. Hiring Managers give lip service to the hiring process. Saying that people are NOT your most important asset and consequently it’s NOT worth spending much time on the process is akin to being against motherhood and other cherished traditions. Instead, many hiring managers and HR professionals talk about how important hiring is in their company, but their actions convey something else entirely – they are unwilling to invest the time it takes to define, measure, and predict success.

How can you overcome these 3 obstacles to winning the interview when you don’t match up perfectly with the job description? Who could ever match up to a job description – one that has a list of random and arbitrary criteria which has nothing to do with the real job – it’s not a job or role description – it’s more of a people description.

Over 25 years in executive search, 1000 executive search assignments, interviews with over 100,000 candidates has shown me that top talent rarely meets the criteria described in the job description. In fact, if I had to make my living as an executive recruiter who depended on candidates meeting the box checking of the job description, i would have been bankrupt long ago.

Sorry – got sidetracked there for a moment. Back to the core question – how do you succeed in a box-checking interview when the criteria established is guaranteed to exclude you from consideration??

You do it through asking the most important interview question “How will you measure my success?” (or other variations of this question such as “What do I need to do in the job for you to consider me a success”?” What are the top 3 things I must achieve in this role to be successful?”). I discussed this idea in a previous blog posting regarding the syndrome of most candidates to interview blindly, flailing away with irrelevant information that the hiring manager most likely couldn’t give a darn about.

It’s like a magical question! Suddenly the interview transforms itself from an interrogation of bright lights and rubber hoses over box-checking your background to the job description to a discussion and consultative dialogue about the work that needs to be accomplished. Now you have an opportunity to demonstrate how your unique accomplishments and abilities will ensure the expectations of the hiring manager can be met.

Shame on all candidates who don’t ask that magical question. You are doomed to a prolonged job search and constant rejection. STOP allowing the tribal hiring methods used by most companies to dictate your career and job search success.

Barry Deutsch

STOP Interviewing With Your Eyes Closed

If you’re not asking a version of the question “What are top 3 things I’ve got to do in this position to be successful” in the first 5 minutes of the interview – you might as well shut your eyes and put your hands over your ears – the effect will be virtually the same.

Without a specific list of what defines success, you’re “flying blind” as the metaphor goes for pilots.

How do you know what to talk about?

What points will the hiring manager be most interested in?

Not understanding quickly what defines success allows the hiring manager to trap you into a box-checking discussion of the job description. Very few candidates can survive box-checking (more about the syndrome of box-checking against the job description in the next post).

Without extracting the performance criteria for the job from the hiring manager, the interview is a worthless exercise in futility. Giving examples, sharing skills, articulating your knowledge on box-checking job description criteria posed by the hiring manager (which is the tribal methodology of most hiring practices) leads to interview failure over 95% of the time.

You cannot possibility meet this unattainable list of silly, inane, inconsequential, and irrelevant criteria for the job. It’s almost like failing to interview before the interview really starts.

Once you know what the “REAL” criteria for success in the job is – then you can tailor your answers around that criteria.

Let’s take a real example (names have been changed to protect the innocent):

Bob is being interviewed by Mark for a position as Chief Financial Officer. In summary form the job description is:

12-15 years of experience in a technology-oriented business

CPA and a BS in accounting or Finance – MBA preferred

Good understanding of international accounting, GAAP, Tax Planning, Banking Relationships

Ability to supervise and develop the staff in accounting/finance

Put budgets, forecasts and special analysis together as required

Candidate should be self-motivated, multi-tasker, high initiative and a strong team player

Good systems skills are important

You get the idea – it’s a laundry list of experiences, skills, attributes, and activities. However – it’s NOT the job – in fact, it has NOTHING to do with the job.

In this form of the tribal interview, the questions go like this:

Do you have a CPA?

Have you had experience with international accounting?

How strong are your systems skills?

And so on until you fall asleep!

Let’s take our imaginary candidate Bob and have him pose the “What are the top 3 things I’ve got to do to be successful in this job over the next year” question.

The CEO thinks for a few minutes, remarks that no one in the interview process has yet asked that question and proceeds to describe the following three objectives:

1. You need to identify specific strategies in the next 60-90 days to lower our costs by 10% over the next 12-18 months.

2. Our budgeting/forecasting/analytical systems and processes are out-dated and need to be revamped over the next 6 months.

3. We need to convert our existing old disjointed, hodge-podge, home-grown systems to a new ERP comprehensive system within the next 9 months.

Based on knowing this information, would the interview be different? Would Bob structure his responses differently given what he now knows is important to the CEO?

Are you praying that the traditional shotgun approach to interviewing by spraying the hiring manager with as much information as possible will work – or would a more laser-focused approach be better?

Have you had an opportunity to download the FREE Chapter from our Job Search Workbook on Phone Interviewing?

Have you read the Chapter in the workbook on preparing for an Interview?

Have you gone through the exercises in our Job Search Home Study Course on Interviewing Techniques?

Finally, have you downloaded the FREE Audio Programs Brad and I have posted on our website from our weekly Internet Radio Talk Show regarding interviewing?

Have you signed up for our webinar on effective phone interviewing?

How can you get better at interviewing if you’re not taking advantage of best practice information on how to interview effectively?

Barry

PS – Jump into our LinkedIn Job Search Discussion Group to pose your questions about interviewing.

You Must Adapt Your Job Search To The Company’s Culture and Style

Our job search coaching and facilitation programs for candidates take us down many different paths. Every program has to be unique to the needs of the candidate. No two job searches are alike and there is never a one-size-fits-all approach to a job search. Customizing our coaching programs is the hallmark of our success.

One example of this happened towards the end of the process with one of our sales and marketing executives.

The candidate had been interviewing with a small, very entrepreneurial company for a VP Sales and Marketing position. We had been working together, all along the way, to ensure he was properly preparing for every interview. It was now down to the final two candidates and the company asked each candidate to put together a short presentation on how they would market and sell the products to new customers. Nothing elaborate, just a half hour presentation.

Some background information is important. The CEO and founder of the company was a cigar chewer, speak your mind, no B.S. type of person. Some might say very rough around the edges. He wore as a badge of honor that he never graduated from high school and still had built a very successful business from scratch. The company was a plastic injection molding company that made custom plastic parts for a variety of industries. The CEO may not have graduated from high school and was rough around the edges, but he had a lot of common sense.

The other candidate was from Xerox and put together a very nice PowerPoint presentation that identified markets, market shares, potential customers in a 30 mile radius with charts/graphs and a lot of detail. I was later told it was a very polished presentation.

In discussions with our candidate, we talked about the company’s culture, the personality of the CEO, and the other people on the management team. Many on the team were well educated and from well know companies. However, as we discussed these issues, it became clear they all really liked working with the CEO for the simple reason that he was blunt, called it like it was, wasn’t one for a lot of staff meetings, liked blunt and direct people, and most said he was a very, “get to the point type person.” The candidate was  told by the team if he wanted to be successful, he needed to be able to work in that culture.

After all of this, we decided to take a completely different approach. The candidate scrapped the PowerPoint and instead simply started researching the market for potential customers and why the company would be a potential target. The day of the presentation my candidate walked in with a stack of magazines, business journals and trade publications. Every publication was dog eared, had stickers on pages and highlights on different pages. The candidate sat in front of the CEO and for his presentation all he did was start opening each periodical to a page and said, “see the company here, this should be our customer, here is why, here is how I would approach them, and here is how we can benefit them.” He did this for almost 20 minutes. That was his marketing and sales plan.

Which one do you think adapted to the company’s culture and the CEO’s style?

Needless to say, if the candidate we were working with didn’t get the job, I wouldn’t have written this article. Although the person from Xerox did a great job, he didn’t adapt to the style of the company. My candidate took all of this into consideration before going in. He also demonstrated to the CEO that he understood how to adjust to the unique styles and cultures of the customer. One type of sales pitch doesn’t work for every customer.

Have you ever had a situation where you could have adapted?

Never forget the importance of the company’s culture and management style you are interviewing with. The better you can adapt to their style and culture, the better you will fit in during the hiring process and after going to work for the company.

Join our Job Search Networking Linkedin Group. There are over 2700 members and an extensive supply of resources for you to tap into. CLICK HERE to join. Membership is FREE.

For information on our job search coaching programs, visit our University at  http://www.impacthiringsolutions.com/index.php/candidates/candidate-services

We have numerous free downloads on our Web site to help you in your search. Sample cover letters, audio downloads from past radio shows, a transferable skills list, Linkedin Profile Assessment Matrix, and our Job Search Self-Assessment Scorecard. All can be downloaded from our home page at www.impacthiringsolutions.com.

Every Monday at 11 AM PDT listen to our radio show anywhere in the world on www.latalkradio.com on channel 2.

I welcome your comments and thoughts.

Brad Remillard

How to Fail at Interviewing Before You Start

You might ask “How can you fail at interviewing before you start?”

The vast majority of candidates never get an opportunity to interview in a face-to-face meeting with the hiring manager or executive because they BLOW the phone interview.

These candidates failed at interviewing before they even got started. They’re like a runner who never leaves the starting block on the track.

I’ll use a basketball metaphor to describe this scenario. Many basketball games come down to the last few seconds with close scores. The game outcome is decided by who does a better job making free throws. But what if you never got the chance to get to the line and make your game winning free throws. What if during the game you missed lay-ups, your defense was mediocre, and you couldn’t rebound effectively? You’ll never have a chance to make a game winning shot since you didn’t set yourself up from the start to be in the right position.

Phone interviewing is the vehicle by which candidates set themselves up for success. You’ll never be invited to meet hiring managers if you don’t first ACE the phone interview.

What’s your “accuracy” in phone interviewing? After a phone interview, do you get asked in for a personal meeting with the hiring manager 80% of the time – 50% – 20%. If you look back on all your phone interviews in your current job search, I would bet you’d be stunned at the horrifically low percentage of time you actually get invited to personally meet the hiring manager.

Your minimum goal of interview invitations after phone interviews should be 50% – that’s the minimal acceptable standard. However, if you’re not hitting 80%, batten down the hatches, conserve every dime you have – because you’re headed for a job search that is going to drag on forever.

The big question is: How do you consistently get to 80%?

As many readers of our blog know, Brad and I have written the definitive guide to job search in our workbook titled “This is NOT the Position I Accepted”. The most popular download on our website over the last year has been the FREE Chapter on Phone Interviewing.

We’ve taken this Chapter stuffed full phone interviewing best practices, matched it up with recent real-life examples and stories from members of our LinkedIn Job Search Discussion Group, and put together a one-hour powerful webinar on phone interviewing that will transform your job search and dramatically reduce the time it takes for you to find a new job.

Would you invest an a minimal amount of time and expense to improve your phone interviewing capability to get to 80%. What’s 80% worth to you? What would you do to get 5 more interviews, 10 more interviews, reduce your job search by 50%, or avoid draining your savings account on a prolonged job search.

Join Brad and I for a powerful one-hour webinar on October 31st. If you implement just 5 or 6 of the ideas we’ll be discussing, you’re job search will immediately begin to kick into overdrive. SIGN UP NOW!

Barry

Don’t Underestimate the Power the Four “A’s” Have On Your Interview

In a previous article, “Leveraging the Power of the First Impression Helps You Win the Interview” we discussed just how critical (not important, critical) the first impression is to the interviewing process. One of the suggestions was to understand the most important points known as the four “A’s.”

These four “A’s” can dramatically impact the interview before the interview even starts. That is powerful.

Each of these must be integrated into your interviewing style and come off as if they come naturally to you.

• Appearance – This is not just how you dress for the interview, it is much more than that. It includes your body language during the interview, how you sit in the chair, the appearance of your resume and cover letter, the appearance of any materials used during the interview, eye contact, and I hate to say it, but it does include physical appearance.
• Assertive – This is mostly about how you project yourself during the interview. Please take note, the word was not “aggressive.” There is a big difference between aggressive and assertive. Most interviewers respect an assertive person and dislike aggressive people. Do you come across as confident, do you answer the question with a strong voice, do you engage the interviewer during the interview, do you ask probing questions or just sit there and answer questions, do you mirror the interviewer, does your body language and voice have a strong presence?
• Affable – Are you friendly, outgoing, easy to communicate with, engaging and even have a sense of humor? Does the interviewer feel comfortable talking with you, are they relaxed and feel at ease, do you have some conversational questions to bring up on the way from the lobby to the interviewing room, do you engage in casual conversation and are you building rapport with the person the second they lay eyes on you?
• Articulate – How well do you communicate? Do you listen to the question? Are your answers sharp and succinct? Do you have proper language skills, syntax, avoid using the word “like”, proper sentence structure and use of verbs? Do you ramble in the interview to make sure you hit every point in your background or are you able to quickly get to the point? This can be one of the easiest of the “A’s” to master. It takes practice and rehearsing, and you will probably need a coach to help you with this one.

On the surface, as you read these, they seem so obvious. Most are thinking, “I already know this stuff.” This may be true, but I think the purpose of the four “A’s” is to highlight in a very simple way some of the key issues many candidates take for granted. As a result they don’t work on mastering them.

There are a lot of dynamics happening at the same time during the hiring process. The more you can master, the better your chances of getting the green light.

Join our Job Search Networking Linkedin Group. There are over 2700 members and an extensive supply of resources for you to tap into. CLICK HERE to join. Membership is FREE.

We have numerous free downloads on our Web site to help you in your search. Sample cover letters, audio downloads from past radio shows,a transferable skills list, Linkedin Profile Assessment Matrix, and our Job Search Self-Assessment Scorecard. All can be downloaded from our home page. www.impacthiringsolutions.com.

Every Monday at 11 AM PDT listen to our radio show from anywhere in the world on www.latalkradio.com channel 2.

Leveraging The Power of the First Impression Helps You Win The Interview

First impressions are so important in the initial meeting that one would not be too far off base if they argued the most important part of the interview. First impressions set the tone for the interview and often determine the types of questions, length of the interview, and ultimately the outcome. Making a strong first impression is often the deciding factor in who makes it to the next round. If the candidate makes a strong first impression they are immediately liked by the interviewer. This candidate just moved up the point scale towards the next round and they haven’t even been asked one question. On the other hand, if the candidate makes a weak first impression, the candidate starts out in the hole. This hole if often so deep  that no matter how well they answer the questions, the interviewer cannot overcome their first impression. In fact, they may have decided right in the lobby that this person isn’t getting the job.

Tips to making a strong first impression:

· Good eye contact.

· Remain a comfortable distance from the person.

· Firm handshake – even if you think you have one ask someone who will be open and honest. Many don’t, so don’t assume you do.

· Strong introduction coupled with a smile, a strong handshake and eye contact. Practice this introduction.

· Have a couple of conversational questions prepared in advance to engage the interviewer.

· The most important of all are the four “A’s.” A VP of HR at Rockwell Corporation gave us these. They are so important more than 25 years later we still remember them.

1. Appearance

   
   

2. Articulate

   
   

3. Affable

   
   

4. Assertive

Bring these four to the first impression and you will move up the scale – not down.

Study after study reveals that likability is the single most important factor used when determining who ultimately gets the job. Underestimating this is a failure of many candidates. Those that make a strong first impression will often do better in an interview than candidates with better experience.

Join our Job Search Networking Linkedin Group. There are over 2700 members and an extensive supply of resources for you to tap into. CLICK HERE to join. Membership is FREE.

We have numerous free downloads on our Web site to help you in your search. Sample cover letters, audio downloads from past radio shows,a transferable skills list, Linkedin Profile Assessment Matrix, and our Job Search Self-Assessment Scorecard. All can be downloaded from our homepage at www.impacthiringsolutions.com.

Every Monday at 11 AM Pacific time listen to our radio show anywhere in the world on www.latalkradio.com channel 2.

I welcome your comments and thoughts

Brad Remillard

A Critical Interviewing Mistake Radio Talk Show

This is one of the most common mistakes I have seen in hundreds of interviews. Yet, it is one of the easiest to fix. Candidates know this is going to happen in 95% of all interviews, so why are they so unprepared for it. I don’t get it.

Avoiding this mistake cannot only ensure your success, but when done correctly and with some preparation it can ensure your success. You don’t have to make this critical and very common mistake.

Listen to all our past radio shows and download a free Job Search Self-Assessment Worksheet at http://www.impacthiringsolutions.com

Misperceptions about Selling in the Interview

How do you interview? Are you listening or pitching?

Interviewing is a sales presentation. Forget your traditional image of a pushy sales person pitching a canned response. Instead, use solution selling to uncover all the reasons the hiring manager should select you for the open job.

Miriam Salpeter described a recent article in Entrepreneur Magazine in her blog post “Humanize Your Pitch – Use Your Ears” on the Keppie Careers Blog. Miriam made the connection of what top sales billers do when meeting prospects to the interview process when meeting hiring managers. Her contention was that candidates should focus less on “pitching” and more on listening.

Many candidates fail to listen deeply to the hiring manager and then use that information to pose questions. This technique of listening for opportunities, problems, and issues as conversation starters is a key component of a technique in sales called Solution Selling.

Solution Selling suggests that a more powerful outcome can be achieved by listening and framing questions from what you hear as opposed to the traditional process of “pitching” your rehearsed lines and speech. An excellent book on this subject is called SPIN Selling. It should be required reading for every job seeker.

My Partner, Brad Remillard, wrote a recent article on this blog titled “A Critical Interviewing Mistake” that describes why NOT asking questions in the interview is comparable to being immediately rejected.

STOP pitching as Miriam mentions, and start LISTENING. Your ability to ask questions will improve dramatically.

Barry

photo credit by edwindejongh

Don’t forget to join our LinkedIn Job Search Discussion Group