Key Word Searches For Resumes

“I’m perfect for the position. So why didn’t you call me?” Have you ever thought or said something similar to this?

The answer to that question in my experience is that candidates rarely demonstrate in the resume they are the perfect fit. Most important word is, “demonstrate.”

So I decided to test this theory.

I circulated a search that I was working on for a VP Contract Manufacturing and Supply Chain. The total ad was about 6 sentences. In the ad, contract manufacturing appeared 7 times and supply chain appeared 6 times.

Just curious, what KEY WORDS do you think I’m looking for on your resume?

Only 2 of 188 resumes received made it a point to ensure these words would stand out on the resume. The 2 had accomplishments using these words, they had them in the heading, the words appeared in multiple positions and they also were in the cover letters/emails. The words were not highlighted in yellow or bold. They just appeared frequently on the resume.

Most of the other 186 simply sent me a generic, one size fits all resume. Some mentioned in the cover letter/email that they had this experience, but many didn’t even do that. Yet their email stated, “I think you will find my background a good fit for this position.” REALLY?

So who do you think got the call from the recruiter?

Another way to look at it is 186 candidates are wondering, ‘Why didn’t I get called for the position, I’m a perfect fit. Those recruiters never call me.”

There are three mistakes these 186 candidates made.

1. Humans look for key words just like search engines. People reviewing resumes are looking for certain words to stand out on the resume. It is the only way to screen the volume of resumes. In this case, it couldn’t have been clearer what key words I would be searching for.
2. One size fits all resumes don’t work in this market. Companies are looking for specific and very targeted candidates. It is the candidate’s responsibility, NOT THE READER OF THE RESUME, to ensure the right information is communicated.
3. Cover letters/emails are not a substitute for the resume. Just because you state it on the cover letter/email doesn’t mean you can leave it off the resume. In fact, just the opposite is true. If you claim in your cover letter/email to have the right experiences, then the reader is going to expect to see it on the resume. Hopefully, under multiple positions.

Your resume is your marketing document. Like all marketing documents, it must get to the motivations of the reader. If it doesn’t motivate the reader then they will move on. The 186 did not get to the motivations of the reader.

You can download a free audio on, “Why Traditional Resumes are Worthless” from our website. CLICK HERE. It will point out some of the frustration recruiters and hiring managers encounter when reviewing resumes, but that isn’t the reason to listen to this. The real reason is that it will also help make sure YOUR resume stands out. THAT IS THE REAL BENEFIT.

Mastering Your Job Search – Radio Show

We discussed how to master your job search in our weekly Internet Radio Talk Show on LATalkRadio.com. We’ve posted the audio file on our website in the FREE Audio Library at http://www.impacthiringsolutions.com/index.php/candidates/free-resources/free-audio-programs

If you can master your job search by becoming an expert at resume writing, interview preparation, job search personal branding, and job networking, you have the opportunity like thousands of other candidates to dramatically reduce the time it takes to find a new job.

Thousands of candidates who have employed the simple, but effective strategies of our Career Success Methodology, have reduced their job hunting time by 30%, 40%, and as much as 50%.

One of the first steps in mastering your job search is to uncover all the best practices known in the core areas of conducting a job search, such as developing a job search plan, preparing a resume, interview preparation, job networking, and job search personal branding.

If you would like to immediately reduce the amount of time it takes to complete your job search, get a copy of  our popular job search book. You can download it right now at http://www.impacthiringsolutions.com/index.php/candidates/candidate-products/not-the-position-i-accepted-

You’ll be working on mastering your job search within minutes.

There is no reason you need to conduct a prolonged job search – if you apply all the job search techniques we describe in our book, you’ll stun your peers by dramatically reducing the time it takes to land a great job.

The Barry and Brad Job Search Show

What Fish are In Your Networking Pond?

Let’s continue along my last post about fishing and networking. As you’ll recall, we were extending the wonderful post about fishing as a metaphor for job search networking that Anna Farmery from Buzz Networker had brought to our attention a few days ago.

One of the points that Anna raised was what kind of network are you looking for – or to continue our fishing metaphor – what type of fish should be in your network?

I’ll be so bold as to suggest that most of the fish in a job seeker’s network STINK!

It’s not that most networking contacts are bad people – but rather the network that a typical job seeker has assembled to help generate job leads and referrals is nothing short of useless in most cases. Brad and I take you through this introspective look at your network in our networking chapter in our book “This is NOT the Position I Accepted.”

One of the services that IMPACT Hiring Solutions provides is Job Search Networking Strategy and Coaching. Every day, Brad and I are immersed in reviewing the networks and networking activities of job seekers within our job search network (those that have participated in our tele-seminars and webinars, those who have downloaded our FREE Internet Radio Shows on conducting a Job Hunt, and those who participate in our LinkedIn Discussion Group for conducting an effective Job Search.

Although I have not yet quantified the data (do you sense another survey/research project coming on?), I’d surmise that less than 5% of the networks most candidates are using – are useless and yield very little in terms of job leads and referrals.

Why?

It’s because you have the wrong fish in your network. As a candidate involved in a job hunt, you need four classes of fish to have an effective network that can generate an abundance of job leads and referrals.

The four classes of fish (network contacts) are:

1. Hiring Managers who might potentially hire you for a position
2. Contacts who would know the hiring manager (peers competing for a similar position and peers of the hiring manager)
3. Recruiters who fill the positions you want
4. Personal Service Providers (lawyers, benefit consultants, CPAs, construction company project managers, landscape service businesses, leasing agents, etc.) The key to having these folks in your network is the ones who are “trusted advisors to their clients” (more about becoming a trusted advisor in a future post).

If you can assemble a network of individuals balanced among the 4 classes of fish we’ve defined, you’ll begin within 3-6 months to generate more job leads and referrals than you can handle. It goes without saying that once you’ve pulled all your fish together, you’ve still got to do all the little things that comprise best practices in networking activities.

Pulling together the “right” job search network is only the first step in reducing the time it takes to conduct a job hunt in half. This is the core theme of our entire Job Search approach: The Career Success Methodology – Cutting your job hunting transition time in half!

Thousands of job seekers have shared their success stories with us that by following the Career Success Methodology they’ve reduced the time it takes to find a job by 50% or more compared to their peers conducting a similar job search.

Having the right contacts in your network who can deliver an abundance of job leads and referrals is only one important element of the disciplined job search approach found in the Career Success Methodology.

Barry

How Recruiters Find People

In my 29 years of recruiting, I have talked with and trained over 200 recruiters around the country in advanced recruiting techniques. Given this, I’ve learned two things 1) the recruiting industry is not homogeneous and 2) we all may be different, but there is one constant; how we find people. There really isn’t anything all that unique about how recruiters go about locating potential candidates. We all use our networks and other people’s networks. This includes both on-line networks such as Linkedin (Click here to join our Linkedin Job Search Group) and off-line such as networking groups in our community.

So why is this important to candidates? Because the most often asked question of recruiters is, “How do I get in touch with retained recruiters?” The answer is a simple one; “You don’t need to.” You don’t really want to get in touch with every recruiter, that is impossible. You only want to get in touch with those recruiters that have a search that meets your background. All the other recruiters don’t matter! So the real question should be; “ How do I get recruiters looking for me, to find me?” Now that is an easy thing to do, but like most things it isn’t simple.

The answer is one word; NETWORKING. Since recruiters maximize the use of their networks and others, all you have to do is be so well networked that a recruiter can’t help but find you. If you really are well networked, as recruiters tap into their networks, your name will always come up as a referral. The more often recruiters hear, “You should call ____, they sound exactly like what you are looking for” the higher the probability you will get a call.

So, if you want to have recruiters calling you, make sure they can find you.

GET YOURSELF NETWORKED in multiple industries and with multiple functions. Don’t forget that Linkedin is used extensively by most recruiters, so it is critical to have your profile up to date and complete. You can download for free our 8 Point Success Matrix For A Linkedin Profile, just click here.

The Most Important Three Words In A Search?

Everyone knows the three most important words in real estate are location, location, location.

So then, “What are the three most important words in a job search?” (Answer below)

Not knowing these will impact just about every aspect of your job search, including your resume, the phone interview, definitely the face-to-face interview, and even the first impression once you start. That is why these three words are so important, no critical, to one’s search.

Recruiters are constantly amazed at how candidates take a job search for granted. The genesis for this article was a comment a candidate said to me just yesterday. Having just completed an interview the previous day, I asked the candidate how he thought the interview went. He replied, “I think it went OK. I did a lot of research on the company ahead of time so I felt prepared.” So far so good. Then I asked, “Were you asked any questions that you didn’t feel you answered completely?” His reply, “I guess I wasn’t really prepared for the questions. I haven’t had that many interviews so I wasn’t ready for the questions. I think I need to start preparing for that.”

Isn’t it a little late to start preparing for the questions one is going to be asked, after the interview?

This is the problem recruiters encounter daily. Candidates don’t understand, or get, the priorities of a job search. Knowing what to do and when to do it is the difference between getting the job and not getting it. Random luck rarely works in a job search.

I have said to hundreds of candidates, “You need to prepare for the questions you are going to be asked.”, he would have said,”I know.” I get so tired of hearing “I know.” From now on please replace it with, “I’m doing it.” PLEASE.

The answer to the question is, presentation, presentation, presentation.

Let me know if you knew these. I have asked over 500 candidates this question and none knew the answer.

Please don’t say, “I knew these.” Instead please tell me, “I’m doing these.”

Presentation, presentation, presentation is the key to a successful job search. Those that have this mastered will always do better than those that don’t.

Presentation includes:

1. How well your resume presents your accomplishments. This includes aligning them closely with the needs of the job. The correct terms and phrases immediately catch the reader’s eyes. Leave the correct amount of white space so the resume doesn’t look cluttered and unorganized. (Consider listening to our audio on, “Traditional Resumes Are Worthless – Click here).
2. How well you communicate during a phone interview. If 70% of communication is body language, and this is missing during the phone interview, how do you effectively communicate when 70% of the communication is removed. (Consider listening to our audio on phone interviewing click here or downloading our free chapter on, “Winning the Phone Interview” – Click here).
3. Face-to-face interview. The first impression drives the interview. A strong first impression will set the tone for the rest of the interview. Make a strong presentation and you often get an easier interview than with a weak first impression.
4. Preparation is all part of the presentation. Knowing how to make a strong and professional introduction, when to pause for effect in your answer, how you will stress the points you know are critical, how to answer the question in a succinct manner, when to lean forward in the chair, how to demonstrate high energy during a phone interview, what questions to ask during the interview, how to use your voice inflection, eye contact, etc. are just some of the keys to a great presentation. (Consider reading the blog article, “Where’s Wes, Not Waldo” – Click here).

Presentation takes an enormous amount of preparation and practice. This about “doing” not “knowing.”

Please leave us your comments and if you knew the answer to the question.

To review all our free resources and tools – Click here

Job Search Disaster: Too Many Eggs in the Wrong Basket

I read with great interest a post today on The Work Buzz Blog by Rachel Zupek, where she revealed that in CareerBuilder’s most recent Quarterly Staffing and Demand Outlook that 25% of surveyed candidates indicated they planned to use a recruiter over the next quarter in their job search.

What the heck does that mean for using recruiters in your job search?

Is using a recruiter mean you’re praying they find you a job at the expense of investing in personal networking?

Does it mean that you plan on contacting a recruiter?

Does it simply mean you’re going to send your resume to a recruiter and if something happens – good for you.

No fault of Rachel’s here – I’m just giving her a plug for publishing the survey results. However, my frustration is apparent that I consider most surveys to be worthless from an informational and useful perspective. Should this data give hope to recruiters? Should it convince job seekers that a major part of their job search should be working with recruiters?

Let’s be real about the effectiveness of using recruiters in your job search (By the way – 90% of my income is generated as a Retained Executive Recruiter).

1. The recruiting profession covers less than 10% of available job opportunities. The higher up the food chain you go, the lower the probability a recruiter will help you find a job. Why is this? It’s because the vast majority of jobs are in the “hidden job market” – they are not advertised, published, placed with recruiters. They are filled through networking.

2. At a managerial/executive job search level, you should be in contact with good recruiters who specialize in your area of expertise/job level/industry/geography. Your contact – interaction – time invested with recruiters should be less than 10% of your overall job search strategy.

3. Networking is KING! 80% of your job search should be focused on networking. If you would like to learn more about how networking, job search personal branding, creating an abundance of referrals and job leads can help you – be sure to visit our FREE Audio Library where Brad and I have posted all our LATALKRADIO broadcasts about job search, including networking, resumes, interviewing, and personal branding. We cover networking strategies and tactics in-depth through our “Job Search Home Study Kit“. If you want to understand how to reduce the time it takes to find a job by at least 50%, this kit has everything you’ll ever need.

4. Sending your resume to a recruiter “blindly” is a useless exercise. 99.9% of these will end up in the trash can. There are a number of techniques you can use to gain a recruiter’s attention, manage the relationship, and get your resume to “pop” to the top of the stack. Learn more about how to work with recruiters by reading our recently published book on Job Search titled “This is NOT the Position I Accepted”. We also have talked about how to work with recruiters on our Weekly Radio Show.

5. Like most networking best practices, working with a recruiter is no different. You’ve got to be able to “help the recruiter” if you want help back. Try to find ways to make referrals on their other searches, ask how you can help them, try to find ways to make the recruiter successful. It’s a two-way relationship. I cannot remember the last time a candidate said to me “How can I help you?”

Hopefully, these 5 tips should help put into perspective what “working with recruiters” really means for your job search.

Barry

Are Recruiters Looking For Qualified People?

NO.

A common assumption made by most candidates is that, “I’m qualified. Why don’t you call me?” Simply put, you answered your own question. We don’t want qualified people.

Recruiters are only looking for exceptionally qualified people.

Especially in this market, companies don’t need to hire us to find qualified people. They can do that on their own for FREE.

If you want to have recruiters notice you, if you want recruiters to call you once they receive your resume, and if you want recruiters to return your phone call, then you must demonstrate why you are exceptionally qualified. We are not looking for just qualified, or as most candidates indicate in their emails, “I think I’m a good fit.” Recruiters don’t want “a good fit” either. We want exceptional fits.

Our book, “This is NOT the Position I Accepted” was written for this exact reason. We really attempted to help candidates understand how to demonstrate they are an exceptional fit. The 5 steps in the book give great detail on being or becoming exceptional. These 5 steps closely follow a sales model, after all, you are now in sales.

1) Define the product. That is you. Why are you so different from your competition? This is the, “what makes me exceptional” part. If you can’t define this, then you are not exceptional. Don’t feel badly. Not everyone can be exceptional. Only the top 15 – 20% are exceptional.

This is probably the biggest reason most candidates fail at being exceptional. They don’t take the time to perform an in-depth analysis of their strengths and transferable skills. (We have a free skills assessment tool for you do download at the bottom of our home page CLICK HERE TO DOWNLOAD).

2) Identify Customers. All good sales people have a target list of customers , who they want to talk to in that company, and how to get to them. This is your network. Of the thousands of candidates I interview, very few have a real focused, targeted list and a plan to get to the person. Real sales people don’t just randomly call on companies and neither should you.

3) Marketing Materials. This is your resume. Sales people know that marketing materials are just support documents that open doors. These documents don’t close the sale. Most companies that are market focused have multiple marketing documents. They know that customers are motivated by different things and they need to get to what motivates that customer to make a sale. One size fits all, doesn’t work.

Your resume should be focused to the company/hiring manager/recruiter’s motivation. Your resume should clearly articulate the benefits to the person or recruiter whose attention you want to attract. This is not one size fits all.

You can download a free audio on, “Why Traditional Resumes Are Worthless” by CLICKING HERE

4) Sales Presentation. In the candidate’s case the presentation is the interview, either via phone or face-to-face. Sales people practice this at length. Sales reps often have the manager go along to ensure they are skilled at this. Sales reps anticipate objections, seek out the answers to overcome the objections, and then practice to make them appear unrehearsed. Sales people know exactly what questions to ask to elicit the information needed to make the sale.

Most candidates don’t rehearse their presentation to anyone. They practice answers in their head, but rarely write out the answers. I have watched more interviews collapse when the hiring manager asks, “What questions do you have for me?” The candidate sits there like a deer in the headlights. This part of the interview is so important that we have included over 150 questions to ask in an interview in our book and have even divided the questions into categories. The list includes questions on leadership, initiative, values, management style, and questions specific to the job, organization, etc.

The questions you ask are often more important than the answers you give.

To receive a free chapter on, “Winning the Phone Interview” CLICK HERE.

We also have a whole chapter on the ten most important questions to ask in an interview.

Less than 10% ever ask even one of these. Amazing.

5) Follow-up and closing. It is all a waste of time if the follow-up and closing doesn’t happen. For candidates, this happens in a couple of different areas, thank you letters (we even provide an example), second and third interviews, and of course closing the deal. This may even include a contract.

Mastering, NOT JUST KNOWING THESE, but mastering these will make you the exceptional candidate recruiters are seeking.

Knowing them will ensure you stay a qualified candidate.

For more information on becoming exceptional see all of our free resources, review the free audio library where we post new audios every week, read our other career management blog entries and even listen to our talk radio show on Monday’s at 11 – noon PDT on www.latalkradion.com.

You can receive our candidate job search workbook for FREE by CLICKING HERE

Now you have the resources and tools to become an “exceptional” candidate. We hope you will pick up the tools and begin using them.

Are You In The “Circle of Transition”

As a recruiter I must review hundreds of resumes a week and tens of thousands in my 30 year career. Over the last few years, I have noticed a dramatic increase in the amount of turnover candidates have on their resume. I have also noticed a dramatic increase in push back from clients on the amount of candidate turnover.

There are many good reasons that one finds themselves on the job market. For many, a pattern of turnover develops and it is hard to accept that it is just coincidence that the company was sold, a new boss, the company relocated etc. Granted, this may happen once or twice, but it is hard to accept 5 or 6 time in 8 years. For a few maybe. Often the real reason is clear, the person took a position they really should not have accepted in the first place. We call this the, “Circle of Transition.”

One enters the Circle of Transition the moment any level of frustration enters their job search. You can be employed or not, it doesn’t matter. Once you become frustrated with your current situation you are either in, or about to enter, the dreaded Circle of Transition.

So this is how the circle works; that frustration eventually turns into desperation, that desperation turns into rationalizing that a less than acceptable position may be a “good” opportunity. After enough rationalization the candidate begins the justification process. Now in their mind they have actually justified why a less than acceptable position is a “good” opportunity. Once it is justified, that then leads them to accepting a less than acceptable position. Six to twelve months into the less than acceptable job, frustration sets in, then desperation and you are in the Circle of Transition.

Our job search workbook, “This Is NOT The Position I Accepted” goes into great detail on the Circle of Transition and how to avoid it. You can get a graphic of the Circle of Transition for free on our Web site just click here.

One solution to the Circle of Transition is always understanding exactly where you are in the circle. This is extremely difficult for most candidates. Simply because once in the rationalization phase, candidates don’t or won’t accept that the position isn’t right for them. They completely ignore their gut, coaching from others, or any advice.

My recommendation is to click here and download the graphic and paste it on your mirror. Every morning pinpoint exactly what phase you are in. This way at least you can start to deal with the issues. The solution to every problem starts with identifying the problem. Once you know what phase you are in then you can deal with it and maybe find your way out of the circle.

We offer a wealth of FREE resources for candidates in-transition. We encourage you to take complete advantage of these resources.

To explore our audio library and download past radio shows just click here.

To listen to our talk radio show every Monday from 11 – noon PST click here.

We encourage and request your comments and feedback. Please consider giving us your thoughts in the comment section.

Job Search and LinkedIn – Is Your Profile Visible?

Your profile is like an on-line resume. If you’ve not taken the time to develop an in-depth profile on LinkedIn, you might be invisible to the searches that recruiters, human resource professionals, and hiring managers are conducting searching for people JUST LIKE YOU.

I recently dedicated one of our weekly Internet Radio Shows to this subject. Studies show that over 95% of all recruiters, human resources professionals, and hiring managers are using LinkedIn as a PRIMARY tool for finding and sourcing top talent.

All our past Radio Show Broadcasts are available in our FREE Audio Library.

1. Is your profile powerful enough to stand out on LinkedIn and grab someone’s attention in a search, let alone even fall into the search parameters? Are you beige – do you fade into the background? Are you making your job search much more difficult by being invisible?
2. Let’s do a check-up on your LinkedIn Profile:
3. Do you include all your significant projects from prior jobs?
4. Do you include all your major quantifiable results and outcomes?
5. Is every leadership role, committee chair, group membership listed?
6. Have you identified all your skills and competencies and then backed them up with concrete examples in your LinkedIn Profile?
7. Have you loaded short PowerPoint Presentations through the Slideshare Application to convey your successes and accomplishments?

If you’re interested in the complete checklist for determining if your LinkedIn Profile is complete and capable of being found in a search to fill an open position, you can download our 8-Point Success Matrix for your Job Search LinkedIn Profile. This is a self-assessment scorecard for job search networking that will immediately indicate whether your LinkedIn Porfile is effective for job search and being visible to recruiters, HR managers, and Hiring Managers.

MOST IMPORTANT for your job search on LinkedIn: You’ve got to make it very easy for people to contact you by including your email address and phone number. As an executive recruiter, if you make me hunt on-line for how to contact you – I’ll just give up and move on to the next candidate.

Check out my profile or Brad’s profile. Join our LinkedIn Group for Job Search and check out the profiles of other great candidates that have already gone through this exercise.

Review our book titled “This is NOT the position I Accepted” – there’s a wealth of great information about leveraging yourself on-line and becoming visible. Our Home-Study Job Search Kit has audio programs, templates, the workbook, and a variety of tools to help you begin to improve your visibility in searches by hiring managers searching for people JUST LIKE YOU.

All these tools that LinkedIn makes available as part of your profile help you to become visible in the searches that recruiters, human resource professionals, and hiring managers conduct to source and find candidates. STOP being invisible – STAND OUT on LinkedIn for your job search.

Barry

7 Steps to end Job Search Voyeurism

In my last post on Job Search Voyerism, I mentioned that I would explore each of the 7 Steps in more depth. In future posts, we’ll jump into even more detail about each of these steps.

Step 1: Join the LinkedIn Group for Job Search which my Partner, Brad Remillard and I facilitate. Click here to join this vibrant and active group.

Step 2: You have my permission to “lurk” or “kibbitz” for two weeks. After that, you must promise to become active in the group. There are approximately 1500 members in this group who network with each other in their job search, share ideas and strategies about jobs, interviewing, networking, salary negotiations, and much more. Many members of the group also pose questions for help, such as asking who knows someone in a particular company, how to overcome a negative in the interview, or how to prepare for a homework assignment.

Step 3: Start to comment on job search articles and sites in the news tab that other group members have shared. Start to comment on the discussions that other group members have started. Start your own discussion point, ask a question, and make a request for help on some element of your job search.

Step 4: Follow Brad and Barry on Twitter. Check out the variety of tweets, useful job search articles, and comments we make about postings by candidates. Start tweeting about your job search.

Step 5:Sign up to receive our Career and Job Search Blog in whatever feeder you use to read blogs. I highly recommend Google Reader. Make sure to post comments on the blog articles Brad and I write.

Step 6: Now that you’ve joined our LinkedIn Discussion Group on Job Search and you’ve practiced and gotten the hang of being an active community/group member, start joining other groups that fit your function expertise (ie marketing or financial management), industry specialization, and alumni group. Become active members of these groups.

Step 7: Now that you’ve subscribed to our Career and Job Search Blog, you understand how to read blog postings in a feed reader like Google Reader, and you’ve started commenting directly on blog postings, start subscribing to a few blogs that are in your functional expertise, industry specialization, alumni group, and in the area of job search, job hunt, interviewing – basically anything to do with finding a job. Become an active contributor on those blogs.

These are just a few small steps in beginning to create a personal brand for yourself, improving your job leads and referrals, strengthening your job search networking, and starting to make your voice heard to “differentiate” yourself.

As a bonus tip, download a few of our recorded Internet Radio Show Broadcasts in which we talk about being active in your job search in social media, like Twitter, Facebook, and LinkedIn.

Tell us what you’re doing right now in your job search that is similar or comparable to the steps laid out in this post. How are you making your voice heard?

Barry

photo credit lintmachine